JA M I E SA M M A N INDUSTRIAL DESIGN PORTFOLIO 2014 jamie.samman@northumbria.ac.uk
PRODUCT REDESIGN
3 IN 1 POTTY A brief that required the design of a 3 in 1 child’s potty. The process of designing this product involved looking closely at problem areas in existing potties and solving them through small yet functional design details.
SECONDARY RESEARCH
INSIGHTS FROM PARENTING BLOGS Hearing peoples’ experiences of using current 3 in 1 potties on the market revealed problems with them and highlighted design opportunities.
The potty’s height means it becomes unstable in use, as the child can’t touch the ground whilst they sit on it. “It needs to comfort the child.”
Parent blogger
PU foam cushions gather dirt and germs over time, making them unhygienic and unpleasant. “Foam cushions absorb pee.” Parent blogger
The splash guard on the potty on the right is very low, and there’s a risk that waste could splash out. “I always look for a big splash guard when buying a potty.” Parent blogger
When it is being used as a footstool, the potty becomes unstable to stand on, because the various different parts are stacked on top of each other, with little to secure them in place.
TESTING EXISTING PRODUCTS
FINAL OUTCOME
SADDLE POTTY The saddle potty is designed to be both functional and comfortable in use. It is noticeably different in shape from other potties on the market, due to its ‘peanut’ form. This shape allows the child to straddle the potty when they use it and lets them plant their feet firmly on the ground, making them feel as stable as possible.
O FR
N T E L E VAT I O N
SID
E E L E VAT I O N
PLAN VIEW
Feet can be placed flat on the ground to grant comfort and stability.
POTTY IN USE
Child can hold on to the front of the saddle for more balance.
Large handle hole for easy emptying of reservoir.
Seat removed and used as a toilet trainer. Used as a stool to reach the toilet.
IMPROVEMENTS ON EXISTING SOLUTION INSIGHT
CHILD IS HIGH OFF THE GROUND
Allow the child to have their feet flat on the floor to increase comfort.
SOLUTION
INSIGHT
UNHYGIENIC FOAM CUSHION
Foam cushion replaced with one piece PP seat, which is easier to wipe down and keep clean.
SOLUTION INSIGHT
SPLASH GUARD TOO LOW
Raised splash guard catches more waste.
SOLUTION
INSIGHT
UNSTABLE FOOT STOOL
Lid rests directly on potty base, and is not stacked on top of other components. Raised lips keep the lid secure.
CONCEPTUAL PRODUCT DESIGN
NON LITERAL PRODUCT A brief involving the exploration of form, detailing and product semantics. The task was to design an object that had no apparent function, yet its form was engaging and its detailing explained how the user is expected to interact with it. This project required lots of rapid sketching and soft modelling to refine a concept.
VISUAL EXPLORATION
Exploring Visual Weight
INITIAL SKETCHES
DEVELOPMENT SKETCHES
SOFT MODEL DEVELOPMENT
A product that looks top heavy when sitting in its stand and when picked up, the user feels the weight in the top and instinctively turns it upside down, allowing it to rock on a surface.
REFINEMENT OF FINAL CONCEPT
PRESENTATION MODEL
LIVE PROJECT
BOWERS AND WILKINS Speaker brand Bowers and Wilkins set the task of designing a portable wireless speaker to be targeted at a new market for the company: young adults. Focusing on how and where the speaker would be used allowed more scope to design a product with a novel and original interaction.
VISUAL EXPLORATION
Can listening to music together be made easier, but still portable?
The Disc is a reinterpretation of the traditional jukebox, as it brings the joy of sharing music into the modern day. It has speakers equally spaced around its circular form, creating a 360 degree sound experience. It’s designed to be used on the go (at work, in the park) and with other people.
DISC CONCEPT SKETCHES
DISC INTERACTION
JUKEBOX INTERACTION Users sync their music with the speaker through an app that creates a playlist of different songs from the numerous devices that are connected to it.
JUST GOOD SOUND If a device (eg. smartphone) is leant on the rim of the speaker, the user has fully ‘opted in’ to the jukebox experience, as the speaker then puts the phone into airplane mode, meaning it cannot ring.
FINAL OUTCOME
A set of devices which have fully ‘opted in’ to the high quality sound experience, meaning they become unable to answer phone calls.
SERVICE DESIGN
RSA COMPETITION 2014 An answer to the Innovation in Giving brief, which asked for the design of a product, service or tool which encourages people to donate their time or money to good causes. The outcome was a service that looked at making leaving will donations to charities easier. It involved a collaboration with a local hospice, a charity who relied heavily on will donations and provided some great insights for the project.
THE WIDER PROBLEM
Charities could generate an extra Last year,
7 in 10 people died without a will.
£4 billion
in donations if people were reminded to leave gifts in their wills.
18%
of hospices nationwide said funding fell in 2012’s financial year.
DESIGN A TOOL THAT HELPS HOSPICES AND OTHER CHARITIES INCREASE THEIR LEGACY DONATIONS
SPEAKING TO STAKEHOLDERS
What are the needs of the stakeholders and beneficiaries involved?
THE PATIENT AND THEIR FAMILY
THE CHARITY
FOR EXAMPLE, THE HOSPICE
“I think that will writing is a big barrier for people, because they think that making a will is scary and complicated.”
“We need to collaborate with solicitors so that making legacy donations is as easy as possible.”
Vanessa Mustard, Legacy Coordinator for St. Clare’s Hospice
Cathy Bates, Fundraising Coordinator for the Tynedale Hospice at Home
“People can’t pass away peacefully if they don’t know where their money is going.”
“We want to celebrate the fact that we provide a full package of care, whether it be physical, emotional, social, spiritual or financial.”
David Hall, Executive Director at St. Clare’s Hospice
THE SOLICITOR “When we’re choosing charities to promote, we like to pick those that are helping the local community.”
“I would get my employees to donate their time to charity, but we don’t have a platform to do that.” Margarita Rainford, Solicitor at Hannays Law, Solicitors and Advocates
David Hall, Executive Director at St. Clare’s Hospice
INSIGHT
INSIGHT
MAKE WILLS EASIER TO UNDERSTAND
GET MORE LEGACIES BY PROMOTING THE BENEFIT A LEGACY CAN HAVE FOR THE CHARITY
INSIGHT
GIVE SOLICITORS MORE INFORMATION TO HELP THEM DECIDE WHO THEY PROMOTE
LEAVE A LASTING GIFT
THE LEAVE A LASTING GIFT PACK In collaboration with St Clare’s Hospice
Leaving a legacy donation to a charity involves something many people think is difficult and scary: writing a will. The Leave a Lasting Gift Pack aims to show people how will writing can be easy, and how their legacy donation can make a lasting difference.
1
TITLE PAGE Uses hospice’s signature colour and logo to make clear which charity the donor would be supporting.
3
WILL BREAKDOWN Required information section summarises clearly what each article means. Glossary of terms provides definitions of complex legal words.
PACK IN USE
2
WELCOME PAGE Short description of the importance of the charity provided, along with an explanation of how the donor’s legacy can make a lasting difference.
4
NEXT STEPS PAGE Shows reader how to contact a solicitor if they would like a will written, and explains that this service would be free during Make A Will Month.
SERVICE BLUEPRINT
Charity recognised LOGGED IN AS AGE UK
Link to pack template
Edit to their specific needs EDITABLE TEXT
WELCOME Here, you’ll find everything you need to optimise your legacy fundraising.
CHARITIES THE LASTING GIFT TEMPLATE GET STARTED
LEAVE A LASTING GIFT We’re here to show you the best and easiest way to promote legacy donations.
LOGIN
SIGN UP
Log in determines whether user is charity or solicitor
SOLICITORS
SOLICITORS WAIT FOR PACKS
THEMES
THE LEAVE A LASTING GIFT SERVICE Charities can see other organisations using the platform, but can only view and order their own pack
St Oswald’s Hospice’s Pack
Showing how the concept can be scaled up By providing charities with customiseable Lasting Gift templates, this service acts as a platform for organisations to display their own Lasting Gift Pack to solicitors, who can then find new charities to promote.
Age UK’s Pack VIEW ORDER
British Heart Foundation’s Pack
Charity is notified when their pack is ordered
RSPB’s Pack GOOD NEWS! Your pack was ordered by a solicitor.
Macmillan’s Pack
Payment CARD NUMBER
EXPIRY DATE MONTH
WELCOME
YEAR
SECURITY CODE
Here, you’ll find everything you need to promote legacy donations.
Order Age UK’s Pack NAME ASSOCIATION
St Oswald’s Hospice’s Pack VIEW ORDER
QUANTITY NEEDED ADDRESS
Age UK’s Pack VIEW ORDER
British Heart Foundation’s Pack VIEW ORDER
Order and payment forms Solicitors can view and order all packs, but cannot edit template
?
DESIGN RESEARCH
EXPLORATION PROJECT A body of design research which looks at what design can do to help the diminishing populations of UK butterflies and moths. It involved a lot of discussion with experts from the Butterfly Conservation Trust and the Wildlife Trust for Cumbria, and designing research methods to gain insights on the problem.
BACKGROUND RESEARCH BOOK
This book was a collection of my background research into the topic of wildlife conservation in general, and more specifically, butterfly conservation. Front cover
Design and conservation case studies
Why are we trying to protect butterflies and moths?
What would the world be like without butterflies? Asking various members of the public the above question to better understand how people perceive butterflies.
VIDEO INTERVIEWS
DIRECTION 1
How can
METHODS RECORDING OF
be improved?
Focusing on how butterflies are recorded, and how these methods can be improved. By improving the process of butterfly recording, there are also opportunities to explore how methods of recruiting butterfly recorders for the conservation trust could be made better, The research activity for this direction was a video of a reconstruction of someone going out to record butterflies.
ROLE PLAY VIDEO
The video pauses at certain points in the role play, to highlight these points as design opportunities.
DIRECTION 2
HOW CAN collaboration W
IT
H
FA
R RME
S AND LAND OW NE RS
BE MADE EASIER?
An investigation into how convincing farmers and land owners that butterfly conservation is important to them can be made easier. It involved working closely with Chris Winnick, chairman of the Butterfly Conservation Trust’s Cumbria branch, to brainstorm ways in which this collaboration could be improved.
BRAINSTORM
DIRECTION 3
H OW
CAN
T
T
ER
I L F
E
BE
S?
R E W O L F D L I W RDENS G beA made FO
R BUTTE
R
Looking closely at how wildflower gardening at home can work harmoniously with butterfly conservation. To do this, a customer journey map of someone wanting to plant wild flowers in their garden was designed. The map indicated points where butterfly conservation could intervene, to convince the customer to plant flowers that are better for various species of butterflies.
CUSTOMER JOURNEY MAP
DIRECTION 4
n a c S t a R E wh C I P P O C L A N O I T I r D o A f R o T d BUTTERFLY CONSERVATION? An exploration into how the traditional craft of coppice weaving can have benefits to butterfly conservation. Background research revealed that the process of getting coppiced wood (coppicing) is an effective conservation method in that it encourages low level plant growth in woodland, thus creating habitats for butterflies.
SAM ANSELL’S WORK
COPPICE WEAVING
UNBOXING
Presentation boards
Coppicing book
Wildflower gardens journey map
Farming flash cards
Could it be a sequence?
NEXT STEPS
colaboration
R E W O L F D WIL RDENS GA
+
METHODS RECORDING OF
+ W
I
TH
R FA
MER
S AND LAND
OW
NE
RS
2
3
PLANTING FEEDING STATIONS IN GARDENS
RECORDING THE BUTTERFLIES IN GARDENS AND IN THE OUTDOORS
USING THE DATA TO SHOW FARMERS/LAND OWNERS THE CURRENT STATE OF BUTTERFLIES
N
A
U PO IN
BR
D
H TS
A
E
H PAC K A N D P R T I OD EW C UC I V T R TO E S
C
D
1
THANK YOU jamie.samman@northumbria.ac.uk +(0)447855020547