Nike, Inc. Jamie Terry & Rachel Ward
“Bringing inspiration and innovation to every athlete* in the world� *if you have a body, you are an athlete
Nike History 1964- Blue Ribbon Sports is created by Phil Knight and Bill Bowerman 1984- Michael Jordan signs endorsement and first model of Air Jordan are banned from NBA 1999- Bill Bowerman co-founder of Nike dies at 88
1974- Introduce the Waffle Trainer. Becomes best-selling training shoe in US 1988- Nike launches “Just Do It.� slogan 2002- Nike purchases Hurley International for undisclosed amount
2003- Acquires once bankrupt competitor Converse
2006- CEO William Perez leaves Nike in January and is replaced by Mark Parker
2006- Nike and Apple release the Nike+Ipod sports kit.
2008- Introduce Flywire & Lunarlite Foam materials. Lunarlite was developed by NASA.
The Nike Consumer Age: Women ranging 18-50 Style: Fashionable, cares about color and cut. Keeps updated with trends. Can be somebody who works out at a gym or plays sports ex: Golf Does not mind paying a higher price for a great quality product.
Competitors
Georgia & Tennessee Locations GA
TN
Nike Lenox
Brentwood Temp
Calhoun Premium Outlet Center
Cool Springs Pointe
Tanger Outlets - Commerce &
Tanger Outlets - Sevierville
Locust Grove
Lebanon
North Georgia Premium Outlets
Memphis
Sugar Loaf Mills
Pigeon Forge
Woodstock GA
Opry Mills
The Girl Effect
https://www.youtube.com/watch?v=1e8xgF0JtVg
Nike Going Green Nike Better World “Making Athletes Faster, Stronger, Better With Less Impact. That’s not Sustainable. That’s Unstoppable.”
Reuse-A-Shoe – collects used shoes and transforms them into new products like the Nike Vapor Jacket (image on right) Flyknit- New technology that helps eliminate waste from cutting patterns from material. This technology micro-engineers every stitch needed to create a pair of shoes. Plastic To Performance- Using plastic for plastic bottles to create products such as jerseys, running shirts, and running capris.
6 Month Buying Plan Spring 2015
M onth
February
% OF SALES
Marc h
13%
April
21%
M ay
15%
17%
June 20%
July
14%
Total
100%
Sales
PLAN
$
260,000.00
$
420,000.00
$
300,000.00
$
340,000.00 $
400,000.00 $
280,000.00 $
2,000,000.00
BOM
PLAN
$
900,000.00
$
890,200.00
$
809,600.00
$
800,600.00 $
777,400.00 $
710,400.00 $
4,888,200.00
EOM
PLAN
$
890,200.00
$
809,600.00
$
800,600.00
$
777,400.00 $
710,400.00 $
697,600.00 $
4,685,800.00
Markdowns
PLAN
$
46,800.00
$
75,600.00
$
54,000.00
$
61,200.00 $
72,000.00 $
50,400.00 $
360,000.00
Emplyee Discount
PLAN
$
7,800.00
$
12,600.00
$
9,000.00
$
10,200.00 $
12,000.00 $
8,400.00 $
60,000.00
Workroom
PLAN
$
2,600.00
$
4,200.00
$
3,000.00
$
3,400.00 $
4,000.00 $
2,800.00 $
20,000.00
Shrink
PLAN
$
10,400.00
$
16,800.00
$
12,000.00
$
13,600.00 $
16,000.00 $
11,200.00 $
80,000.00
Purchases at Retail
PLAN
$
310,000.00
$
436,000.00
$
360,000.00
$
395,000.00 $
425,000.00 $
340,000.00 $
2,266,000.00
Purchases at Cost
PLAN
$
93,000.00
$
130,800.00
$
108,000.00
$
118,500.00 $
127,500.00 $
102,000.00 $
679,800.00
Markup $
PLAN
$
217,000.00
$
305,200.00
$
252,000.00
$
276,500.00 $
297,500.00 $
238,000.00 $
1,586,200.00
Markup %
PLAN
Gross Margin
PLAN
66%
Turnover
PLAN
2.51
70%
70%
70%
70%
70%
70%
70%
April Assortment
Nike Shield Light $200
Nike AirMax $190
Nike Seamless SportsBra $55
Nike Lunar Cross Element $100
Nike Teach Aeroshield Windrunnrt $55
Nike Free TR 5 Print $110
Nike Epic Lux Printed Crops $55
Nike 4�Rival Running Shorts $55
Nike Roshe One BR $75
Nike Zoom Wildhorse $110
April OTB-$360,000 DESCRIPTION
DELIVERY DATE UNITS COST RETAIL
Nike Air Max Nike Lunar Cross Element
30-Mar
384
$ 58.00
30-Mar
384
$ 30.00
Nike Free TR 5 Print
30-Mar
384
$ 34.00
Nike Roshe One BR
30-Mar
384
$ 22.50
Nike Zoom Wild Horse
30-Mar
384
$ 32.00
Nike Shield Light Nike Seamless Sports bra Nike Tech Aeroshield Wind runner Nike Epix Lux Running Crops Nike 4 Rival Running Shorts
30-Mar
228
$ 65.00
30-Mar
216
$ 16.50
30-Mar
228
$ 54.00
30-Mar
252
$ 31.50
30-Mar
204
$ 17.00
$ 190.00 $ 100.00 $ 110.00 $ 75.00 $ 110.00 $ 200.00 $ 55.00 $ 180.00 $ 105.00 $ 55.00
3048
TARGET MU TOTAL COST TOTAL RETAIL % $ 22,272.00 $ 11,520.00 $ 13,056.00 $ 8,640.00 $ 12,288.00 $ 14,820.00 $ 3,564.00 $ 12,312.00 $ 7,938.00 $ 3,468.00
$ 72,960.00 $ 38,400.00 $ 42,240.00 $ 28,800.00 $ 42,240.00 $ 45,600.00 $ 11,880.00 $ 41,040.00 $ 26,460.00 $ 11,220.00
$ 109,878.00
$ 360,840.00
69% 70% 69% 70% 71% 68% 70% 70% 70% 69% 70%
May Assortment
Nike Pro Classic Sports bra $85
Nike Roshe Flyknit $120
Nike Gradient Vest $85
Nike Internationalist Jacquard $85
Nike Pro Lux Dot Sports bra $85
Nike Comfort $35
Nike Anchor Running Shorts $85
Nike Zoom Fit $130
Nike Pro 3�Running Shorts $85
Nike Zoom Terra Kiger $125
May OTB-$395,000 DELIVERY DATE
UNITS
COST
Nike Roshe Flyknit
30-Apr
648
$ 36.00
$
120.00
$
23,328.00
$
77,760.00
70%
Nike Internationalist
30-Apr
648
$ 25.50
$
85.00
$
16,524.00
$
55,080.00
70%
Nike Comfort
30-Apr
648
$ 11.00
$
35.00
$
7,128.00
$
22,680.00
69%
Nike Zoom Fit
30-Apr
648
$ 38.00
$
130.00
$
24,624.00
$
84,240.00
71%
Nike Zoom Terra Kiger
30-Apr
648
$ 37.50
$
125.00
$
24,300.00
$
81,000.00
70%
Nike Pro Classic Logo Sports bra
30-Apr
348
$ 13.00
$
40.00
$
4,524.00
$
13,920.00
68%
Nike Gradient Vest
30-Apr
300
$ 10.50
$
35.00
$
3,150.00
$
10,500.00
70%
Nike Pro Lux Dot Tank top
30-Apr
456
$ 17.00
$
55.00
$
7,752.00
$
25,080.00
69%
Nike Anchor Running Shorts
30-Apr
444
$
8.40
$
28.00
$
3,729.60
$
12,432.00
70%
Nike Pro 3 Training Shorts
30-Apr
444
$
8.40
$
28.00
$
3,729.60
$
12,432.00
70%
5232
DESCRIPTION
RETAIL
TOTAL COST
$ 118,789.20
TOTAL RETAIL
$ 395,124.00
TARGET MU %
70%
June Assortment
Nike Pro Indy Sports bra $35
Nike Roshe One Flyknit $160
Nike Dry-Fit Boyfriend T-shirt $35
Nike Benassi Solar Soft 2 $35
Nike Wind runner $35
Nike Flyknit Lunar $150
Nike Burnout Tank $35
Nike Benassi Just Do It Print $85
Nike Legend Training T-shirt $35
Nike Roshe One Print $80
June OTB-$425,000 DELIVERY DATE
UNITS
COST
Nike Roshe Run Flyknit
30-May
696
$ 49.00
$
160.00
$
34,104.00
$
111,360.00
69%
Nike Benassi Solar Soft 2
30-May
696
$ 10.50
$
35.00
$
7,308.00
$
24,360.00
70%
Nike Flyknit Lunar
30-May
696
$ 44.00
$
150.00
$
30,624.00
$
104,400.00
71%
Nike Benassi Just Do It Print
30-May
696
$ 27.00
$
85.00
$
18,792.00
$
59,160.00
68%
Nike Roshe Run Print
30-May
696
$ 24.00
$
80.00
$
16,704.00
$
55,680.00
70%
Nike Pro Indy Sports bra
30-May
312
$ 14.00
$
45.00
$
4,368.00
$
14,040.00
69%
Nike Dry-Fit Boyfriend T-shirt
30-May
336
$ 14.00
$
45.00
$
4,704.00
$
15,120.00
69%
Nike Wind runner
30-May
192
$ 25.50
$
85.00
$
4,896.00
$
16,320.00
70%
Nike Burnout Tank top
30-May
444
$ 12.00
$
40.00
$
5,328.00
$
17,760.00
70%
Nike Legend Training T-shirt
30-May
300
$
$
25.00
$
2,400.00
$
7,500.00
68%
5064
DESCRIPTION
8.00
RETAIL
TOTAL COST
TOTAL RETAIL
$ 129,228.00 $ 425,700.00
TARGET MU %
70%
Key Visuals A modern and slick design with industrial elements to create an attention grabbing store front.
Shoes Continuing the minimal design with industrial elements, Nike shoes will be displayed on shelves that will let the shoes be the center of attention
Free Standing Units Throughout the store free standing shelving units will be placed around holding current or new fashions that are able to be mixed and matched to create outfits.
Wall Units Certain wall units will be for specific products, such as the assortment of sport bras. By separating them into categories customers will know what they are looking at. Other wall units will be display apparel for activities like running/track, soccer or basketball gear.
Floor Plan