THE BEAUTY IN YOU by Yu-Hsuan Chen

THE BEAUTY IN YOU VIDAL SASSOON REBRANDING GUIDE

VIDAL SASSOON REBRANDING GUIDE

Your beauty is unique.

And, it reflects in your eyes.

CONTENTS

8 WHO WE ARE 1 HOW WE STARTED 2

Introduction

History

We Were

Now, We Are

Who Are We Targeting

Comparative Analysis

30 OUR NEW LOOK 34

Signature

Proportion & Clear Space

Colors

Variations

Incorrect Use

Typography

Graphic Element

Business System

52 BEYOND HAIRDRESSING 56

Yoga Studio

Spa & Salon

Skincare Collection

Travel Agency

Athletic Apparel

Cooking School

Life Coaching Center

Event Planner

HOW WE STARTED

VIDAL SASSOON REBRANDING GUIDE

If you don’t look good, we don’t look good. —VIDAL SASSOON

VIDAL SASSOON REBRANDING GUIDE

Vidal Sassoon—the man that made the world look good. The brand was created by Vidal Sassoon who is an iconic figure of British hairdressing. Sassoon’s hair styles were often short and angular, cut on a horizontal plane like his 1963 Bob Cut. The commercial nature of the Vidal Sassoon hair styles led to his rise in both business and his influential status within the hairdressing industry. His forward-thinking techniques and innovative style revolutionized the hair industry, inspiring trends for decades to come. His unique perspective on the art of hairdressing, which evolved into global salons, academies, and multiple product lines. Being one of the world’s first celebrity hairdressers, Sassoon’s client list included Twiggy, Jane Fonda and Mia Farrow. For a hairdresser to become a Hollywood sensation in Sassoon’s time was a “mega-mega achievement,” said celebrity hairdresser Errol Douglas. Until then, hairdressers were not typically viewed as stylists, but Sassoon brought a designer image to the industry. At the same time he appealed to ordinary people.

VIDAL SASSOON REBRANDING GUIDE

For the brand of Vidal Sassoon, hair and fashion are inextricably linked. VS was in the position of fashion forerunner, and we redefined the boundaries of hair creativity with inspiration from every aspect of international art, design and fashion to transform the world of hair. The Sassoon philosophy is to work with hair in its natural state, to treat hair as organic material, to shape and balance hair to reflect the individual and reveal

their beauty. We apply each cut and color with careful consideration, and created the ultimate individualized look that’s effortlessly sophisticated. Great hair design begins with the client. That’s why we never mass produce but always tailor the look. We believe perfect beauty is different for every woman, and achieving it need not to be a daily struggle. Realizing the perfect beauty—individual and practical—is what we are looking for.

VIDAL SASSOON REBRANDING GUIDE

I just consider being one of the luckiest people in the sense that creativity came to me and it flowed. â&#x20AC;&#x201D;VIDAL SASSOON

WHO WE ARE

VIDAL SASSOON REBRANDING GUIDE

History Sassoon’s approach to hair fit right in with the times, as women were ditching cultural constraints and embracing a new kind of femininity. Vidal Sassoon was born in Hammersmith, London and grew up in Shepherd’s Bush. Vidal’s family was very poor, and to make matters worse, his father left the family when Vidal was only 3 years old. Unable to feed or take care of her children on her own, Vidal’s mother was forced to place him and his brother into an orphanage. Vidal remained in the orphanage until his mother remarried when he was 11. Vidal went to school in London until the age of 14, when he left to work as a messenger and then went on to start an apprenticeship at a hair salon. Once Sassoon caught the hair styling bug from his mentor, Raymond Bessone, he decided that he wanted to change the hair dressing world and how people approached hair. When Vidal first started, there was much more focus on setting and teasing the hair, with hair stylists not paying so much attention to the artistry of the hair cut.

You can make anything look good with the right styling products and tools. Vidal’s approach stepped away from this idea and was rooted in foundations of architecture, geometry and bone structure. He was fascinated with a paired down aesthetic that manifested itself into iconic hair cutting looks and techniques. Sassoon first burst to superstardom when he cut his ‘five-point cut’ on actress Nancy Kwan. After he cut her hair, he invited a photographer friend over to document it. The next month, the picture ran in British Vogue. His celebrity was further cemented as he began to work with actresses and models, famously cutting Mia Farrow’s hair on the set of Rosemary’s Baby in front of a slew of photographers. Sassoon’s approach to hair fit right in with the times, as women were ditching cultural constraints and embracing a new kind of femininity. His styles required little to no styling and they weren’t heavily set or sprayed. Sassoon

VIDAL SASSOON REBRANDING GUIDE

was a huge success and with this good fortune came numerous salons, a product line, beauty schools and a globally recognized brand. Vidal built a $113 million a year company and sold it in 1983 to Richardson-Vicks. The company was then sold to Procter & Gamble in 1985, and then later to the Regis Corporation in 2002. Around this time Sassoon became no longer associated with his branded name and companies. He went on to work in numerous other projects including extensive philanthropy work. He also continued to work in education. On May 9th, 2012, Vidal passed away at his Bel-Air estate where he was surrounded by his family and friends. It was reported that Vidal had been battling leukemia. He left behind a legacy and several generations of hair stylists who looked to him for inspiration. But if Sassoonâ&#x20AC;&#x2122;s goal was to change the hair industry forever, he definitely achieved his vision and beyond.

VIDAL SASSOON REBRANDING GUIDE

1964

Sassoon went international and opened a salon in New York City.

1971 1954

The first Vidal Sassoon Academy opened in London.

Sassoon opened his first salon in London.

1980

1970

1960

1950

1963

Sassoon’s creation of the classic “Bob Cut” set new strandards in hairstyling.

1973

Sassoon began his “Vidal Sassoon” line of hair care products.

VIDAL SASSOON REBRANDING GUIDE

1976

“If you don’t look good we don’t look good” campaign made its international debut.

1985

2002

Richardson-Vicks was bought by Procter & Gamble.

The chain of VS salons was sold to Regis Corporation.

2003 1990

1983

The company Richardson-Vicks purchased the Los Angeles-based Vidal Sassoon Inc. and hairdressing school in Santa Monica.

Vidal sued P&G for sabotaging the marketing of his brand name in favor of the company’s other hair product line.

2013

2000

Now, with a new vision, we introduce the new Vidal Sassoon.

2010

2012

Vidal Sassoon died at the age of 84.

VIDAL SASSOON REBRANDING GUIDE

We Were Fashionable Cutting-edge Exclusive The old brand of Vidal Sassoon focused on the cutting-edge fashion of hairdressing. We help women be stylish in their day-to-day life.

VIDAL SASSOON REBRANDING GUIDE

Now, We Are Warm Optimistic Bright The new brand emphasizes both inner and outer beauty. We help women be more balanced and confident. Our vision for the brand is optimism, warmth and brightness.

VIDAL SASSOON REBRANDING GUIDE

A brand new Vidal Sassoon for a brand new you.

VIDAL SASSOON REBRANDING GUIDE

Who Are We Targeting

EMILY THE EXERCISE LOVER

Emily is a swimming coach for elementary school students. Exercising is not only her job but a hobby. Emily is 29 years old, and she feels pretty confident about her body. She likes to try different types of exercise and makes herself active. Lately, Emily wants to try things that can make her mind and body more relaxed when she is not working so that her body will be more balanced.

VIDAL SASSOON REBRANDING GUIDE

BETH THE HARD WORKER

Beth is an MBA student who needs a lot of time to study, and she also has a part time job in an accounting firm. When she has free time, she likes to go biking, hiking, and jogging. She enjoys these activities so she can stay in good shape. However, Beth usually eats unhealthy food when she is busy or feeling stressed. Also, her skin doesnâ&#x20AC;&#x2122;t seem to be healthy due to the stress. So, she is hoping to find ways to improve the situation.

VIDAL SASSOON REBRANDING GUIDE

HANNAH THE PERFECTIONIST

Hannah wants everything to be perfect not only for her event planning career, but also her appearance. She feels like she still needs a lot of work to make herself look beautiful. Hannah works with other people all the time. In order to look professional, she dress nicely and put on makeup. As a 35-year-old, Hannah doesn't feel young anymore. She exercises and diets to make her more confident, but she doesnâ&#x20AC;&#x2122;t really know whatâ&#x20AC;&#x2122;s right for her.

VIDAL SASSOON REBRANDING GUIDE

DAISY THE HEALING HANDS

Daisy is a 33-year-old nurse at a hospital. Like other nurses, her schedule is really inconsistent. She is always hoping to spend more time being with her family and relax. With her busy schedule, Daisy often skips meals and feels tired. She is looking for a more balanced lifestyle that will give her more energy and fit her time well.

VIDAL SASSOON REBRANDING GUIDE

JULIA SOCCER MOM

Julia is a housewife who has three kids. Besides driving her kids during rush hour, her routine is pretty simpleâ&#x20AC;&#x201D; Doing laundry, cleaning the house, buying groceries, cooking for her family. Like other 40-something moms, her priority is no longer herself. Julia has a happy life with her family. However, sheâ&#x20AC;&#x2122;s starting to think she should do something just for herself instead of always focusing on others.

VIDAL SASSOON REBRANDING GUIDE

ALICE COUCH POTATO

Alice is a 28-year-old software engineer who sits in front of computers most of her time. She enjoys lying on the couch after a long tiring day. Alice’s friends all think she is a couch potato, but she doesn’t really have any reason to change. She usually spends her free time watching TV and eating chips. Trying to be active with such a tiring job is too much work for her.

VIDAL SASSOON REBRANDING GUIDE

Comparative Analysis THE OLD VIDAL SASSOON THE NEW VIDAL SASSOON

UNEXCLUSIVE

REVLON PANTENE THE BODY SHOP VIDAL SASSOON

YOUTH

ADULT JOHN FRIEDA

VIDAL SASSOON REDKEN

LA MER CHANEL

EXCLUSIVE

VIDAL SASSOON REBRANDING GUIDE

The old Vidal Sassoon focused on high fashion for an audience between 20 to early 30 years old. The new brand has high differentiation, and the audience now includes 20, 30, and 40 year old women. We have shifted the brand to cover a wider spectrum of beauty.

BEAUTY OUTSIDE

MAYBELLINE

VIDAL SASSOON

AVEDA LULULEMON YOGA STUDIO

LOW DIFFERENTIATION

VIDAL SASSOON CURVES

SPARK WOMEN’S ORGANIZATION GNC

BEAUTY INSIDE

HIGH DIFFERENTIATION

VIDAL SASSOON REBRANDING GUIDE

THE WORLD’S BIGGEST POWER IS THE YOUTH AND BEAUTY OF A WOMAN. —CHANAKYA Indian Philosopher

OUR NEW LOOK

VIDAL SASSOON REBRANDING GUIDE

The Beauty of Blossom The new visual style of Vidal Sassoon involves simplicity, femininity, and optimism. The concept behind the Vidal Sassoon symbol is “blossom,” like a lotus bud ready to reveal its inner beauty. The reason why a lotus is used as the symbol is because lotuses are grown from the dirt of ponds or rivers. They represent the idea of reborn beauty. We apply the concept and bring out customers’ beauty, health, and self-confidence to help them achieve their goals in life and embrace the joy of being women. The VS lotus symbol is composed of elegant curves. The leaves form a shape like the letter “V,” and the center of the bud takes the form of the letter “S.” It not only conveys the blossoming concept but literally displays the initials of the brand.

VIDAL SASSOON REBRANDING GUIDE

Signature Our signature is the most important expression of Vidal Sassoon. It is important to use it correctly and consistently. The signature consists of two components: the symbol and the logotype. The logotype was created from a modified version of the typeface Fairfield, and each letterform has been carefully considered. There are two standard formats for the Vidal Sassoon signature: Preferred and Alternative. The preferred format should be used most often except in special circumstances when itâ&#x20AC;&#x2122;s more appropriate to apply in long horizontal spaces. All productions of the symbol should not be smaller than the minimum size.

SYMBOL SIGNATURE

LOGOTYPE

VIDAL SASSOON REBRANDING GUIDE

PREFERRED FORMAT

ALTERNATIVE FORMAT

Appropriate for long horizontal spaces

MINIMUM SIZE

3/8"

The minimum size of production is 3/8"

VIDAL SASSOON REBRANDING GUIDE

Proportion & Clear Space The proportion of the Vidal Sassoon signature should not be changed. It is essential to maintain the look and the design of the signature because itâ&#x20AC;&#x2122;s the core of our visual style. Y

For ultimate visibility and impact, Itâ&#x20AC;&#x2122;s important to retain a designed clear space around the signature. No other graphic, image, or text should ever overlap or intrude the minimum clear area. Maintain this clear space in all uses to give the signature the proper room to visually stand out.

0.5X X

1.5X

5.5Y

VIDAL SASSOON REBRANDING GUIDE

X is the height of the letter d. Y is the width of V.

0.5X

1.67X

1.5X

1.5X around the signature is the minimum clear space. No other object should overlap or intrude this space.

VIDAL SASSOON REBRANDING GUIDE

Colors BUD GREEN Color is an important element in creating the visual style. It links certain information and offers the viewers visual cues for continuity. Using the color palette below will lend consistency to the communications. The main colors for the Vidal Sassoon signature are based on the Pantone Matching System. If Pantone colors are unavailable, CMYK stimulations may be substituted.

PMS 585 U PMS 587 C PMS 585 M C:15, M:0, Y:60, K:0

LEAF GREEN PMS 583 U PMS 7745 C PMS 383 M C:35, M:15, Y:95, K:5

PETAL GOLD PMS 128 U PMS 134 C PMS 1225 M C:0, M:20, Y:70, K:0

BLOSSOM ORANGE PMS 130 U PMS 1375 C PMS 138 M C:0, M:45, Y:90, K:0

VIDAL SASSOON REBRANDING GUIDE

Variations The color variations were developed to add flexibility and protect the appearance of the signature. The primary form of the signature is four-color on a white background. It may be reproduced in black only on a white background. When reversed out of colors on the symbol or a black background, the signature must be white only.

BLACK AND WHITE

COLOR BACKGROUND

COLOR SIGNATURE

VIDAL SASSOON REBRANDING GUIDE

Incorrect Use The use of Vidal Sassoon signature should always be correct to maintain a consistent visual presentation. Therefore, the way it is displayed needs careful attention. For example, do not change the typeface, type size, colors, orientation, proportion of the signature. And, it should not be combined with other patterns or colors which are not specific to our visual style.

Vidal Sassoon

VIDAL SASSOON REBRANDING GUIDE

1. Do not use the wrong typeface. 2. Do not use the wrong colors of the symbol. 3. Do not reverse the symbol. 4. Do not distort the symbol. 5. Do not change the colors and position of the logotype. 6. Do not apply background or texture.

7. Do not close the signature with shapes. 8. Do not add text to the signature.

Photography Studio

VIDAL SASSOON REBRANDING GUIDE

Typography Type plays an important role in Vidal Sassoon’s visual style. It must be used consistently along with other visual elements, such as the symbol, logotype, signature, color, and publication formats to create and maintain the look. The typefaces we use are Fairfield, Whitney, and Interstate. The Vidal Sassoon logotype is a modified version of Fairfield in light weight. It is an elegant old style serif typeface designed by Rudolf Ruzicka. It's based on the forms of Venetian Old Face fonts as well as on the designs and details of Art Deco, giving the font a distinctive appearance. We use Whitney as body text and captions. It is a type family originally developed for New York’s Whitney Museum. Since the brief for Whitney included a range

of signage applications, its forms were shaped with both distance reading and material fabrication in mind. Whitney bridges the divide between editorial mainstays such as News Gothic and signage application standards such as Frutiger. This is achieved via “Its compact forms and broad x-height use space efficiently, and its ample counters and open shapes make it clear under any circumstances.” We use Interstate Condensed in titles and quotes. Interstate is a sans serif superfamily based on the signage alphabets of the Federal Highway Administration, letterforms absorbed at a glance everywhere we drive. Among many uses, Interstate is recommended for newspaper and magazine use.

VIDAL SASSOON REBRANDING GUIDE

Aa Aa Aa

Fairfield A BCDEFGHIJK LMNOPQRST U V W X Y Z abcdefghijk lmnopqrstuv w x y z 12 3 45 67 8 9 0 ! @ # $ %^&*( )

The Vidal Sasson logotype is a modified version of Fairfield in light weight. Whitney is used as body text and captions. Interstate Condensed is used in titles and quotes.

Whitney ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 ! @ # $ %^& * ( )

Interstate Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12 3 45 678 9 0!@ # $ ďż˝^&*( )

VIDAL SASSOON REBRANDING GUIDE

Graphic Element The Vidal Sassoon graphic element is created by mimicking the curve of the symbol. It is called the “V curve,” and the shape which is formed by two V curves is called the “V curve shape.” It is an unique and subtle reminder of the VS visual identity.

THE V CURVE

THE V CURVE SHAPE

VIDAL SASSOON REBRANDING GUIDE

The V curve shape can be filled with color chosen from the symbol, or be used as a mask over photography. It can be reversed and extended.

VIDAL SASSOON REBRANDING GUIDE

Business System Business cards, letterhead, and envelopes help reinforce the visual identity of Vidal Sassoon in day-to-day business transactions. The design is based on the colors and graphic elements of the VS symbol.

BUSINESS CARD FRONT

BUSINESS CARD BACK 3.5"

JENNIFER ANDERSON Makeup Artist 345 West 53rd St New York, NY, 10012

T 212 380 1952 E janderson@vsbeauty.com

VIDAL SASSOON REBRANDING GUIDE LETTERHEAD

2720 Euclid Drive Philadelphia, PA 19110 December 15, 2013 James Weston, Assistant Director American Association of Community Service Organizations 7210 Connecticut Avenue, Suite 223 Washington, DC 20036

ENVELOPES

Dear Mr. Weston: I enclose my resume in response to your announcement in The Washington Post for a Community Research Analyst. I am especially interested in this position for several reasons. First, I have six years of thoroughly enjoyable experience in working closely with community service organizations at the local and state levels. Second, I have conducted several practical studies of community service organizations Sarah Taylor which have resulted in strengthening their roles at the local level. Finally, my research work hasEuclid placed me at 2720 Drive the center of the policy process where I have worked effectively with government officials and Philadelphia, PAother 19110 community groups. I would appreciate an opportunity to meet with you to discuss how my experience might best relate to your needs. My combined research and community relations approach may be of special interest to you since it has resulted in some innovative approaches to community action. I will call your office on Tuesday morning, to see if your schedule would permit such a meeting. I look forward to learning more about your research and sharing some of my experiences with you.

Sincerely, Sarah Taylor

Mr. James Weston 7210 Connecticut Avenue, Suite 223 Washington, DC 20036

VIDAL SASSOON REBRANDING GUIDE

You must be a lotus, unfolding its petals when the sun rises in the sky, unaffected by the slush where it is born or even the water which sustains it! â&#x20AC;&#x201D;SATHYA SAI BABA Indian Master

VIDAL SASSOON REBRANDING GUIDE

BEYOND HAIRDRESSING

VIDAL SASSOON REBRANDING GUIDE

The essence is, what can we do next? And will it be good? —VIDAL SASSOON

VIDAL SASSOON REBRANDING GUIDE

The New Vidal Sassoon contributes to women’s beauty, not only in the art of hairdressing, but also with a wider range of care. We extend our brand to help women feel beautiful and confident. We provide our customers with products, services, experiences, events, environments, and education to achieve our goal.

BEAUTY INSIDE

BEAUTY OUTSIDE

COOKING SCHOOL CRAFT CLASSES

SOCIAL

CLOTHING EXCHANGE

BUSINESSWOMEN CONFERENCE

FASHION WORKSHOP HAIR SALON

YOGA STUDIO

GARDENING ACTIVITIES

FITNESS CENTER

PARENTING CLASSES

CLOTHING STORE ATHLETIC APPAREL

DATING COACHING EVENT PLANNER

TRAVEL AGENCY

MAKEUP STUDIO

GROCERY SHOP

FINANCIAL COUNSELING

TAILOR

LIFE COACHING SPA & SALON

DRESS RENTAL

MAGAZINE

PERSONAL PERSONAL SHOPPER

LINGERIE

MEAL PLANS VITAMIN SUPPLEMENT

HAIR PRODUCTS COSMETIC PRODUCTS

VIDAL SASSOON REBRANDING GUIDE

Yoga Studio We provide several yoga classes for our customers because yoga brings together physical and mental wellness to achieve peace of body and mind. And, it also helps people relax and manage stress and anxiety. We also teach how to do meditation which can wipe away daily stress and bring inner peace.

Our Courses Include: • Basic Yoga • Hot Yoga • Meditation • Cardio Exercises • Pilates

VIDAL SASSOON REBRANDING GUIDE

Spa & Salon We provide spa and massage services to help customers relax from everyday stress. Customers can choose from several different kinds of treatment based on their individual needs. We also have sauna bathing which can unwind the muscles and release tension. The relaxing experience helps customers look and feel better, which prepares them to be ready for whatever the day may bring. And, in our hair salon, we have stylists and colorists who work with customers to create personalized looks for each woman based on her features and needs.

Our Services Include: • Nail Salon • Spa Treatments • Facial Treatments • Hair Salon • Sauna Rooms

VIDAL SASSOON REBRANDING GUIDE

Skincare Collection The Vidal Sassoon skincare collection uses natural ingredients and beauty science. Our formulas combine the unique anti-aging properties of everlasting Immortelle flowers with 7 plant-derived active ingredients. The powerful combination helps fight signs of aging and give skin the youthful, radiant glow.

Features of Our Collection: • Natural Ingredients • Fighting the Signs of Aging • Relaxing Natural Fragrance

VIDAL SASSOON REBRANDING GUIDE

Travel Agency Our travel packages are designed for women to relax, explore, and adventure. We also plan trips for our customers based on their interests. Travel is a good way to relax, learn new things, and have a good time with friends and family. We hope to give customers the best experience they have never had.

We Help Customers: • Get Close to The Nature • Relax and Release Stress • Learn New Things • Experience Different Culture • Adventure beyond Their Limits

VIDAL SASSOON REBRANDING GUIDE

Throw your dreams into space like a kite, and you do not know what it will bring back, a new life, a new friend, a new love, a new country. â&#x20AC;&#x201D;ANAIS NIN American Author

VIDAL SASSOON REBRANDING GUIDE

Athletic Apparel Our athletic apparel collection provides clothing for yoga, running, and working out. The design focuses on giving women comfort and flexibility when they exercise, and it also follows the natural curves of womenâ&#x20AC;&#x2122;s figures to help them feel confident.

VIDAL SASSOON REBRANDING GUIDE

Cooking School Eating healthy is the first step to staying beautiful on the inside. It helps people, not only with physical health, but also with feeling better about themselves. The cooking classes teach our customers how to prepare healthy and balanced meals. There are different categories of cooking customers can select.

We Focus On: • Healthy Cooking & Fresh Ingredients • Special Diet Cooking • Cooking with Homegrown Ingredients • Balanced Family Meals

VIDAL SASSOON REBRANDING GUIDE

Life Coaching Center Our life coaching service helps customers with planning and getting more balanced. According to each customerâ&#x20AC;&#x2122;s needs, we give directions on how to achieve goals and become more confident. We also hold gathering events to inspire women and make connections. There are speeches that help women see the positive side about themselves and achieve what they want in Vidal Sassoon.

VIDAL SASSOON REBRANDING GUIDE

Event Planner Our event planning service gives customers unforgettable parties and creates unique moments that inspire people. We design and create distinctive events based on their specific needs and desires. We not only plan the process of the events but also provide makeup service, photographers, and dress rental.

Our Focuses: • Planning Stress-free Parties • Creating Unique Moments That Inspire • Helping Customers to Look Their Best

VIDAL SASSOON REBRANDING GUIDE

A woman is the full circle. Within her is the power to create, nurture and transform. â&#x20AC;&#x201D;DIANE MARIECHILD American Author

VIDAL SASSOON REBRANDING GUIDE

PHOTO CREDITS Preface

www.smscs.com/photo/sunshine_images/17.html#.Up0JKsRDtCU wallpaperscraft.com/download/feet_ballet_flats_sneakers_shoes_grass_49134/2560x1440 www.wallpaperhi.com/Nature/Fields/women_nature_photography_grass_smiling_depth_of_field_1920x1200_wallpaper_70231

Contents

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onlineathens.com/national-news/2012-05-09/hairstyling-pioneer-vidal-sassoon-dies-84-la

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m.pizzot.com/en/wallpaper/Sunny+Field/4531/cat/4/

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graciousgood.wordpress.com/2012/05/10/vidal-sassoon-1928-2012/ en.wikipedia.org/wiki/Vidal_Sassoon

www.123rf.com/photo_5413372_beautiful-young-woman-applying-red-lip-gloss-looking-in-small-mirror-shallow-dof.html www.flickr.com/photos/shotbykjartan/5328567442/

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www.mirror.co.uk/news/uk-news/jogging-adds-six-years-to-your-816977 www.thesweetestoccasion.com/2010/01/wedding-and-party-ideas-from-chelsea-fuss/

theluxhome.com/casual-and-stylish-furniture-collection-vieques-by-patricia-urquiola-for-kettal/vieques-furniture-collection-by-patricia-urquiola-for-kettal-outdoor-rocking-chair-6/ psahomes.com/2013/04/27/welcome-to-loudoun-county-housing-sales-report/ cs91-vru.blogfa.com/author/kamyar www.fuzzywaffle.com/showphoto.php?photo=18840&cat=526 www.health.state.mn.us/divs/eh/fish/eating/meal.html www.wellandgoodnyc.com/2013/01/08/4-beginner-workshops-for-yoga-newbies/

VIDAL SASSOON REBRANDING GUIDE 18

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athletics.elms.edu/sports/wswim/2012-13/releases/20130209h336yf

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THE BEAUTY IN YOU VIDAL SASSOON REBRANDING GUIDE

Name // Yu-Hsuan Jamie Chen Email // Jamietmv@hotmail.com ID Number // 02540307 School // Academy of Art University Course // Fall 2013_GR604 Nature of Identity Instructor // Hunter Wimmer

VIDAL SASSOON REBRANDING GUIDE