Team Blair Listing Presentation 2023

A NEW DIRECTION IN REAL ESTATE

Lake Tahoe Luxury Lifestyle Specialists

#1 Regional Compass Team

Selling Tahoe's Finest Homes Since 1982

Team Blair Tahoe has been working in the Lake Tahoe region for 30 years and is recognized for their cooperative methods, local expertise and ability to get the most complicated deals across the finish line.

With a strong team of hard-working, industry-

savvy agents and staff, Team Blair Tahoe delivers an exceptional level of service to every client. With the ability to cover every mile of shoreline around Lake Tahoe, and their extended reach into Truckee and Reno, there is no market need they are unable to address.

#16 Sales Volume

California #5 Units

California #44 Sales Volume

Nationwide

$1B+ overall sales

JAMISON BLAIR

PRINCIPAL / OWNER

800+ transactions Top 1% of local teams

A North Tahoe native, Jamison has been active in the industry for more than two decades. Born into a brokerage family, Jamison has been a critical component of the family brokerage since his youth. With a knack for sending couliers and competitively thrashing deep powder, Jamison grew up with the idea that hard work yields accomplishment and that good business starts with integrity.

CA 01246366 / NV BS. 0145686

NICOLE BLAIR, ESQ.

PRINCIPAL / OWNER

A California practicing attorney, technology entrepreneur and mother of three, Nicole is no stranger to hard work. A North Tahoe local for more than two decades, Nicole is an innovative leader and continues to set the bar high for women in business. She has helped an independent brokerage grow into one of Tahoe’s most sought after real estate brands and is recognized for her ability to create clear solutions out of complex scenarios.

Practicing California Attorney Real Estate & Contract Law

CA 01500181

Luxury Sales Specialist

MATT SCHORR

SENIOR SALES ASSOCIATE

Matt Schorr was born into a real estate family that has been serving the Lake Tahoe community since 1981. After launching his career in San Francisco, Matt returned to Lake Tahoe, where his background in finance continues to serve him well. With over $100,000,000 in sales, Matt brings a high degree of professionalism and analytical aptitude to Team Blair Tahoe deals with extensive market research skills and statistical analysis support.

CA 1993109 | NV S. 0187857

Meet Your Team

Our Sales Team

BRIAN GROCOTT

SENIOR BUYER’S SPECIALIST

Brian has spearheaded the purchase, renovation, and sale of over 600 homes spanning 3 states and totaling over $300 million in sales volume. He is well versed in all aspects of real estate. He has served as a Director for the Tahoe Sierra Board of Realtors and continues to do consulting work for a estate private equity group.

CA 01299734

KELLY FRASER REAL ESTATE ADVISOR

Kelly’s experience in property management and sales throughout North Lake Tahoe has given her an understanding of the different communities in the area and allowed her the opportunity to work with the vendors involved in real estate transactions. Kelly strives to make purchasing or selling a home with Compass a personal experience established on a trusting relationship.

CA 02095555 / NV S. 0194090

JACKIE ARTHUR

SOUTH SHORE SPECIALIST

Licensed in California and Nevada, Jackie’s expertise spans negotiating everything from boat docks to multi-unit income properties. This high level of experience and her belief in the oldfashioned hustle has allowed her to succeed in real estate. She relishes the ever-changing environment of the market and the opportunity it affords her to make a positive impact in the lives of her clients.

CA 01929323 / NV S. 0178148

RENEE McARDLE

REAL ESTATE ADVISOR

A business-savvy, optimistic professional, Renee has quickly integrated her 20+ years of healthcare sales and leadership with our above-and-beyond approach to client service and care. She’ll be working with sellers and buyers, leveraging her love for Lake Tahoe to help clients with everything from second home investment opportunities to secret powder stashes.

CA 02167824

DAN GALLAGHER

NAKOMA DIVISION

Over the past 11 years, Dan has filled many roles at Nakoma Resort, including General Manager, Director of Sales, and today, he serves as Vice President of Development. As the principal in Nakoma’s in-house Design-Build firm, Dan has the opportunity to bring each client’s vision to life.

CA 020238362

MYRA CHEN NEESE

NORTHERN

NEVADA DIVISION

After living and working in California for the last 25 years, Myra and her husband began searching for a new home in pursuit of a better quality of life. Moving to Northern Nevada in 2021 ignited a fresh appreciation for the many benefits of living in the “Biggest Little City in the World.”

NV S. 0199173

RICH CONDON

REAL ESTATE ADVISOR

As a lifelong South Bay Area resident, Rich has incredibly broad knowledge of the area, and its close association with the Lake Tahoe region. His passion for real estate inspired him to obtain his broker’s license, and resulted in a productive career in residential sales, commercial/industrial development, leasing and sales.

CA 00511231

Operations

EMILY VALLE DIRECTOR OF OPERATIONS | REALTOR

Emily has closed over 1,500 transactions throughout her 20+ years in Tahoe real estate. Her professional background includes escrow management, financing, and sales. Emily understands how to navigate the buying and selling process every step of the way; offering a high level of support to her clients and team.

CA 01406994

JENNIFER GRANT

IN-HOUSE ESCROW MANAGER

Jennifer Grant relocated from Vermont to the Lake Tahoe Area in 2001 to attend Sierra Nevada College. After graduating in 2004, she began her career in the Real Estate industry at First Centennial Title Company in Incline Village, NV. Jennifer obtained her California RE License in 2016 and in 2021, then joined Team Blair Tahoe to provide a unique and high level of escrow management service to the Team.

Support

KHALA YANT MARKETING DIRECTOR

With expertise in luxury real estate and a passion for branding and content-focused marketing, Khala is a dynamic Marketing Director. With over 8 years of marketing and design experience and a background in client success management, she excels at creating memorable branding that drives business success.

THERESA ROBLES MARKETING PROJECT MANAGER

Theresa joins Team Blair Tahoe after working in marketing in Silicon Valley for many years. She moved to Lake Tahoe to take advantage of the outdoor lifestyle that lures so many people to the area, and enjoys working in the ever-changing Lake Tahoe real estate industry.

Five Stars

Considering that the gang at Team Blair receive nothing but 5 star reviews, this review is redundant and unnecessary…. They helped us get an offer in a matter of days, they got the appraisal to come in at value, they handled the negotiations in a professional manner, and to top it off Jamie personally picked up documents in San Francisco and drove them back to Placer County to speed up the closing. It's easy to find a good realtor, but people at Team Blair are more than good realtors, they're good people. They care about their clients and they go the extra mile to make sure you feel it.

Our reviews speak for themselves...

The Blair Team has reaffirmed my belief that true real estate agents and teammates exist that easily EXCEED expectations! I had the pleasure of listing my home with Jamie and Nicole and the service I received was simply extraordinary; Jamie and Nicole surround your selling experience with professionals that look out for you and always find a way of saying: "Can do!"

Since this was our vacation home, we knew it was going to be difficult to take care of any house issues from afar; we didn't have to worry. Jamie's team took care of arranging inspections, helping with clean up, minor repairs, and best of all: Securing a buyer that paid $17,000 OVER asking!

We would recommend Team Blair Tahoe in a second! From our first call expressing our interest in buying property in the Tahoe area, to the days following our closing on our new home, Jamie and his team were nothing short of professional, kind, knowledgeable, and supportive. You can't go wrong!

Our Powerful Network

$230B+ sales volume

Compass is now the country’s largest independent real estate brokerage.

Leading the industry requires the smartest tools built by the brightest minds across engineering, design, and strategy. Through their proprietary platform, Compass is changing how agents and clients search and sell.

350+ offices

19K+ agents

2022

Leading the Industry

$46B+ Bay Area sales volume #1 San Francisco sales volume 2021

We Know Your Buyer

Technology is changing the way we work – and live. Today's buyers no longer have to commit to one geographical area based on their job.

Compass is the number one residential brokerage in the Bay Area: San Mateo, San Francisco, Marin, Alameda and Contra Costa counties. And has the largest digital footprint of any other Bay Area brokerage.

Who could be a better partner?

Unrivaled Network Reach

As the leading residential luxury brokerage in the Bay Area, Compass now has 140 offices hosting nearly fourthousand agents.

Team Blair Tahoe has direct access to every single one of them. When your home goes on the market, our affiliate Bay Area agents are the first to know.

140 Bay Area Offices

3.8K+ Bay Area Agents 2022

Leading the market in Northern California

Compass Sotheby's Coldwell Banker

DeLeon

#13

Largest Real Estate Team

by volume Nationwide

#5

Largest Real Estate Team

by volume California Real Trends

The Network Group

The Network Group is a powerful collective of leading Northern California agents and teams revolutionizing how regional real estate is done. Spanning 3900+ square miles, from Tahoe to Napa, from San Francisco and the Silicon Valley to Monterey, this elite group of super-agents leverages their award-winning talent and reach — along with the industry-leading power of Compass — to drive unprecedented success for sellers, buyers and fellow agents.

Curated Contacts

Clients of The Network get their property a level of exposure and elevated marketing expertise that no single agent or team can match.

The Network Group clients benefit from the marketing power and collaborative effort of more than a dozen of the top real estate professionals in the state. The Network Group members promote and socialize their listings to a curated and carefully vetted database of qualified buyers across the San Francisco Bay region and Northern California.

$7B+ Overall Sales

$800M+ 2022 Sales

REALM is a collection of the most accomplished real estate professionals ever assembled. REALM members have exclusive access to real estate professionals who represent 100+ different brands around the globe.

TRUE GLOBAL NETWORK

...AND MORE

238,900 Clients represented by the members of the REALM network.

$6.5 B illion Amount of listings represented by REALM professionals.

*data provided by REALM and Wealth-X as of May 2021

$2.5 Million Average closed transaction of active REALM members.

One Half of One Percent

REALM™ members are individually selected by world-class real estate professionals with over 50 years of experience in the luxury industry. Each member is formally consulted and personally vetted through our executive team to confirm ethical standards, sales history, current inventory and other relevant membership requirements. Many REALM members are recognized year after year as having closed the largest volume of annual domestic luxury transactions in their markets, as well as many of the most significant estate sales worldwide. The level of membership REALM professionals represent equates to one half of one percent of all licenced real estate associates worldwide. Our goal in holding ourselves and our agents to these lofty standards, is to ensure your property receives the highest level of service and exposure to the proper channels around the globe.

The REALM™ experience leverages the power of the global network to match qualified clients or buyers to services based on lifestyle and passion rather than criteria. A curated luxury lifestyle digital content platform exclusive and encrypted database fueled by, private, professional, and advisory data records.

REALM collects, secures, and repositions data feeds with best-in-class, highly secure solutions, improving the overall experience and showcasing your property globally to qualified buyers. Properties are introduced through another REALM-member agent ensuring that the confidentiality is never compromised and the integrity of the trusted advisor is maintained.

“REALM was built in service to the real estate professional operating at the highest level. Our purpose at REALM is to always be in search of new ways to enhance the relationship that exists between the client and their trusted advisor.”

JULIE FAUPEL Founder | REALM

Strategic Wealth Partnerships

REALM™ has partnered with the leading members of wealth management, advisory and reporting in order to provide the most up to date and accurate data on HNWI and UHNWI available.

Our members have extraordinary access to the latest wealth reports, as well as exclusive access to wealth managers who oversee the largest family offices and assets of wealthiest individuals in the world.

REALM members also have access to dossiers which provide necessary answers for accurate wealth mapping such as: Who are HNWI / UHNWI working with? What markets do they live in? What philanthropic activities are they involved in? What securities are they invested in? How do they communicate?

Our data access and marketing intelligence profiles are designed to position each property at the apex for it’s release in order to maximize exposure to qualified buyers, and minimize the time spent on market.

“The REALM community is comprised of thought-leaders and professionals who are defining the future of luxury.”

JULIE FAUPEL

Founder| REALM

Our Market Reach

250M+ Annual website & social media impressions

1.4M+ Annual unique international users at compass.com

23% Post engagement rate (avg. industry rate: 4%)

70% Followers aged 35-74

1.3K Total followers

52,000+ Average impressions

3.9K Followers

1.4K Per Post unique accounts reached 45 Per Post average engagements

Marketing Enhancements

Proprietary Compass Advertising

A.I. optimizes reach to target audience throughout the country.

Advertising platforms target audience for your listing is identified through criteria such as high networth zip codes, and interest profiles such as skiing, boating, entertainment, and more.

Marketing budget includes paid social ads to keep listings top of mind to target audience.

Social posts will include shortform Youtube videos that feature property highlights and further serve to engage viewers.

Geo-fencing, or location-based marketing, targets social media users as soon as they travel to the region for maximum impact.

Instagram

Facebook

1.5K Page Followers

400 Per Post unique accounts reached

Marketing Enhancements

Proprietary Compass Advertising A.I. optimizes reach to target audience throughout the country.

Advertising platforms target audience for your listing is identified through criteria such as high networth zip codes, and interest profiles such as skiing, boating, entertainment, and more.

Marketing budget includes paid social ads to keep listings top of mind to target audience.

Social posts will include shortform Youtube videos that feature property highlights and further serve to engage viewers.

Geo-fencing, or location-based marketing, targets social media users as soon as they travel to the region for maximum impact.

515 Channel Subscribers

YouTube

Marketing Enhancements

Average of one video posted per week

New listing videos enhanced with custom tags and thumbnails to increase engagement and reach

The focus of our channel is promoting virtual tours of luxury properties all around Lake Tahoe.

Two homes for sale right next to one another as tracked by Zillow

35 days on market

1,200 views

21 saved searches

490 days on market

466 views 6 saved searches

Other Brokerage #2

Team Blair Tahoe #1

Innovative Technology

GEOFENCING

Think of a geofence like an invisible fence set with GPS points. When a mobile device crosses the “fence,” a response is triggered, effectively sending alerts to mobile devices when users enter or exit the geofenced territory.

PIXEL TRACKING

You know when you search something on the Internet and then the subsequent sites you visit show advertisements for the things you just looked at?

That's pixel advertising.

Team Blair Tahoe is the ONLY brokerage utilizing this technology.

Print

Print advertising is far from dead. Getting in front of our target market in the Bay Area and those that visit the Tahoe-Truckee region is effective.

Luxury Home Magazine

Tahoe Quarterly

Marin Living

And of course, our proprietary full-color publications distributed independently throughout North Lake Tahoe & Truckee

$20K Monthly Marketing Budget

Taking Your Home to Market

15 Things to Consider Before Listing Your Home

Selling a home can be a challenging journey, with many factors to consider before going to market. Working with an experienced local agent is crucial in the

stage to ensure that you, and your home, are properly prepared for the process, and to ensure the maximum return on your Lake Tahoe real estate investment.

Suggestions for Perfection

Home Evaluation

With a signed Listing Agreement the selling process can begin. First and foremost, the Compass team will evaluate the property and make recommendations on how to best display the home for sale. First impressions are everything and each home needs to be "dressed to impress."

• Walk through with Compass agents & team

• Recommendations for improvements

• Scheduling repairs: handyman vs. contractor

• Staging recommendations

• Upfront inspections

Quality Content

They say a picture is worth a thousand words, and this has never more true than in the modern age of advertising. To gain the best exposure with the most impressions, creating visual content that packs a punch has never been more vital. Team Blair Tahoe is dedicated to creating magazine quality visual content for your home:

• Show-stopping images

• 360̊º view virtual tour

• 30 second & 1 minute videos

• Aerial drone footage

Views = Offers

800K+ monthly views

Introducing Your Home

With the staging improvements and quality content in place, its time to introduce your home to market. This is done in an initial property blast across all platforms: personal contacts, local real estate resources, targeted digital marketing and distribution of print collateral.

Personal

One-on-One Preview

Local Broker Tour

100 Calls Campaigning Locally

100 Calls Campaigning to Marin, San Francisco and the South Bay Area

Digital

Multiple Listing Service (Syndication Starts Here)

Target Bay Area & Local Regions

Launch on all Social Media Platforms

Email Campaign: 11,000+ TBT Database

Realtor Campaign to Affiliate Offices & Agents

Print

Direct Mail Postcard Campaign

Property Flyer

Print Advertising Campaign

Locally Distributed Proprietary Publication

Remember: Views = Offers Pricing of a home impacts its visibility

Next Steps

Listing Proposal

We will send you a Listing Proposal with a summary of our marketing plan and valuation of the home.

Listing Agreement

Once we reach an agreement on terms, we'll draw up a listing agreement. With a signed contract in place we can begin.

Preparing Your Home

Our Listing Manager will be in touch to schedule staging (if any), schedule photo/video shoots and inspections, complete disclosures and seller intake process.

Through the Finish Line

Communication is Key

• Routine email updates containing an outline of marketing activities completed for your listing, and subsequent analytics.

• Frequent home visits to monitor showings, refill flyers and review property condition.

• Regular written market reports and showing reports with agent feedback.

• Constantly review marketing activity and create adjusted strategies as needed.

Offer Negotiation

• Carefully review and present all offers for your consideration.

• Prepare a strong counter offer to set up a transaction for success, and to ensure a smooth and timely close of escrow.

• Determine an adequate purchase deposit to protect your position under the liquidated damages clause.

Escrow Management

• Escrow Manager works closely with all involved parties to ensure important action items are met by specified deadlines.

• Manage escrow through closing by orchestrating timelines regarding inspections, disclosures, etc., to ensure all contingencies are met on schedule.

After the Sale

• Work closely with title company to ensure your net proceeds are transferred to your bank account.

• Review final closing statement and allocation of costs. We will provide you with a thumb drive, which will include a complete set of all documentation reviewed and signed throughout the process.

• Be available for any questions, comments, or concerns.

6% Commission Breakdown

How is a Six Percent Commission Divided?

How is a Six Percent Commission Divided?

As you can see in the pie chart above, a 6% commission is split several ways after closing. Three percent goes directly to the cooperating broker, while the remaining half is divided among several different essential channels, including; Broker's split, transaction fee, photography, marketing expenses, licensee and insurance fees, and more.

As you can see in the pie chart above, a 6% commission is split several ways after closing. Three percent goes directly to the cooperating broker, while the remaining half is divided among several different essential channels, including; Broker’s split, transaction fee, photography, marketing expenses, license and insurance fees, and more.