ECCC Graphics Standards Manual by East Central Community College

EAST CENTRAL COMMUNITY COLLEGE

Identity Graphic Standards Manual

PUBLIC INFORMATION DEPARTMENT P.O. Box 129 Decatur, MS 39327 601.635.6303 | Fax 601.635.4398 ISSUE DATE JULY 2013

MESSAGE FROM THE PRESIDENT Message from the President During the process of strategic planning that resulted in 2020 Vision for East Central Community College (ECCC), it became apparent that the college lacked a strong, unified visual identity that conveyed a consistent message to internal and external audiences and represented and promoted the quality and mission of ECCC. Over the years, the institution’s graphic identity has been fragmented, mainly due to the use and dissemination of several different college and athletics logos and symbols in several different shades of gold. Since the most basic component of a strong institutional identity is a unified visual presentation as well as consistent use of graphic standards that identify the college at a glance, it was imperative that the college adopt and implement official logos, symbols, and colors. After consultation with the design firms of Communication Arts Company (college) and Beam Team Design (athletics), their proposed college and athletics logos, symbols, and colors were officially adopted by the ECCC Board of Trustees on April 9, 2013.

Now, I am pleased to present to you ECCC’s new Identity Graphic Standards Manual. The manual has been created to familiarize members of the college community with ECCC’s official graphic logos, symbols, and colors as well as assist with the implementation of these identifiers easily and accurately. These graphic standards serve as an important part of the college’s branding process. Consequently, to ensure that our image is clear and consistent, it is essential that these graphic standards be followed carefully and implemented college-wide. The manual also offers useful guidelines for incorporating our visual image in a wide range of situations and environments. The college will make every effort to ensure that these guidelines are followed to help facilitate a consistent and appropriate image to the communities that we serve. Inconsistent use of graphics, logos, symbols, and color confuse audiences and undermine our message while the use of consistent visual images increase the college’s level of visibility and credibility, and enhances our image. This manual covers most, but not all, instances of the use of the college’s logos, symbols, and colors in printing and publications. The ECCC Public Information Department has been charged with maintaining and distributing the proper college logos, symbols, and colors. It is also their responsibility to review all applications of the institution’s logos, symbols, and colors to ensure compliance with the standards presented in the pages of this manual. The Public Information Department is available to assist individuals and departments to ensure that their communication vehicle and use of visual images meets the standards set by our college. The Public Information Department is also available to offer the guidance and technical support you need to consistently reinforce ECCC’s image to the communities we serve. Whenever in doubt on the use of graphic standards, please consult with the professionals in Public Information.

As members of the ECCC family, we all share in the responsibility to ensure college-wide compliance with these graphic standards. The adherence to these standards will enhance our image in the community. I look forward to seeing the new ECCC logo and graphic identity system in use across the campus and throughout our college service area and appreciate your support. Sincerely,

SE CT I ON 1 O FFIC IA L COLLE GE I D E NT I FI CA T I ON

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OFFIC IAL CO LLE G E I D E N TI F IC A T IO N C O M PO NE N T S AN D SIG N A TURES College Mark

COLLEGE MARK

The design of the College Mark is derived from ECCC architectural features—the campus gateway, archways of Founders Gym and Davis Hall, and the Huff Auditorium entry. The Mark represents open access, respect for tradition, and educational opportunity. The College Mark is not to be distorted or altered; it may be used independently or as a graphic element; the advised-minimum scale is demonstrated at far right.

College Wordmark

MINIMUM WIDTH .375”

COLLEGE WORDMARK—LINEAR

COLLEGE WORDMARK—COMPACT

MINIMUM WIDTH 1.6”

MINIMUM WIDTH .75”

The College Wordmark declares the name of the College in an abbreviated form—east central. The Wordmark is based upon a classical type style and has been customized for legibility, energy, and interest. The College Wordmark is not to be distorted or altered; it may be used independently in Linear and Compact versions; both versions are demonstrated here in their advised-minimum scale.

Formal College Wordmark

FORMAL COLLEGE WORDMARK—LINEAR

FORMAL COLLEGE WORDMARK—COMPACT

The Formal College Wordmark combines an identifier line—community college —with the College Wordmark to complete the full name of the College. This identifier line is composed in a contemporary type style and has been classically spaced to support the Wordmark. The Formal College Wordmark is not to be distorted or altered; it may be used independently in Linear and Compact versions; both versions are demonstrated here in their advised-minimum scale.

Official College Signatures

MINIMUM WIDTH 1.6”

STANDARD SIGNATURE

MINIMUM WIDTH .75”

LINEAR SIGNATURE

COMPACT SIGNATURE

Official College Signatures are composed of the College Mark and the Formal College Wordmark. Signatures are available in Standard, Linear, and Compact versions for practical application. Official College Signatures are not to be distorted or altered; they are demonstrated here in their advised-minimum scale.

MINIMUM WIDTH 1.25”

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O F F I CI A L CO L L E G E C O L O R S & SU PPO R T T Y PO G RAP H Y Official College Colors

For Fine Printing

For Onscreen Applications

Official College colors—gold and black— are referenced throughout this document and designated here for use in presenting official College identification in formal and informal applications. Colors are specified here through various media profiles for optimal consistency.

PANTONE MATCHING SYSTEM

ELECTRONIC / RGB

4-COLOR PROCESS

WEB PALETTE

PANTONE MATCHING SYSTEM

ELECTRONIC / RGB

4-COLOR PROCESS

WEB PALETTE

Support & Specialty Colors

PANTONE MATCHING SYSTEM

ELECTRONIC / RGB

Support/specialty colors—metallic gold, orange, blue, yellow—are designated here for consistent use in enhancing the official College colors defined above. Use of these colors must be cleared through the ECCC Public Information Department.

4-COLOR PROCESS

WEB PALETTE

(no equivalent)

PANTONE MATCHING SYSTEM

ELECTRONIC / RGB

4-COLOR PROCESS

WEB PALETTE

For Fine Printing:

PANTONE MATCHING SYSTEM

PMS 279 Blue

ELECTRONIC / RGB

4-COLOR PROCESS

WEB PALETTE

PANTONE MATCHING SYSTEM

ELECTRONIC / RGB

4-COLOR PROCESS

WEB PALETTE

PMS 4515 Gold

C=0 M=9 Y=50 K=24 PMS Black #6

C=100 M=35 Y=0 K=100 PMS 872 Metallic Gold

PMS 716 Orange

C=0 M=45 Y=91 K=0

Pantone Matching System (PMS) spot color reference numbers are provided along with their corresponding definitions in 4-color process.

C=68 M=34 Y=0 K=0

For Onscreen Applications:

PMS 121 Yellow

For digital applications, such as PowerPoint® graphics or online pdfs, electronic/RGB references are provided along with a web-safe palette for html graphics.

Support Typography

LUCIDA BRIGHT

The recommended typestyle family to support and compliment College identification is Lucida—available in serif, sans serif, and unicode. General Reference for Typestyle Applications: TExT:

Lucida Bright Lucida Sans Unicode

TITLING (above 18 pts): Lucida Bright Italics SMALL HEADINGS:

Lucida Sans Demibold Lucida Sans Unicode

NOTATIONS:

Lucida Bright Italics

UTILITY & CAPTION: Lucida Sans Unicode

Web Typography

TITLING:

Georgia Italics

UTILITY & CAPTION: Verdana SMALL HEADINGS:

LUCIDA BRIGHT ITALICS

(Italics serif for titling & notations)

LUCIDA SANS D EMIBOLD

(sans serif for small headings)

LUCIDA SANS UNICODE

(sans serif for small headings, body text, utility text & captioning)

(Serif for body text)

General Reference for Typestyle Applications: Georgia

(Serif for body text)

GEORGIA

Recommended typestyles for web use include Georgia (serif) and Verdana (sans serif). TExT:

C=0 M=11 Y=69 K=0

GEORGIA ITALICS

(Serif italics for titling)

VERDANA

(Sans serif for utility text & captioning)

Verdana Bold VERDANA BOLD

(Sans serif for small headings)

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R=203 G=182 B=119 CBB677

R=0 G=0 B=24 000018

(no equivalent)

R=249 G=157 B=49 F99D31

R=81 G=145 B=205 5191CD

R=255 G=222 B=108 FFDE6C

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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OFFIC IAL CO L LE G E CO MP O NE N T S IN S ING L E -C O L O R A PPL IC A TION S Mark Single-Color Usage The College Mark may be reproduced on a white background in the Official College colors—black, 50% black tint, and gold.

The College Mark may be reversed out to white on a background of the Official College colors—black, 50% black tint, and gold. Use of screen tints other than described above must be cleared through the ECCC Public Information Department.

Wordmark Single-Color Usage The College Wordmark may be reproduced on a white background in the Official College colors—black and gold.

The College Wordmark may be reversed out to white on a background of the Official College colors—black, 50% black tint, and gold.

The College Wordmark may be reproduced in black on a background in the Official College color gold.

The College Wordmark may be reproduced in the Offical College gold on a black background. Use of screen tints other than described above must be cleared through the ECCC Public Information Department.

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OFFIC IA L CO L LE G E SI G N AT U R E S IN S IN G L E -C O L O R APPL IC ATION S Signatures in Single-Color

STANDARD SIGNATURE

LINEAR SIGNATURE

COMPACT SIGNATURE

In single-color application on white backgrounds, College Signatures may be reproduced in solid black.

In single-color application on white backgrounds, College Signatures may also be reproduced in a combination form with 50% black tint for the Mark and solid black for Wordmark. Use of screen tints other than described in this manual must be cleared through the ECCC Public Information Department.

Signatures in Reverse College Signatures may be reversed out to be solid white on a solid color background or a 50% black tint. Use of colors and screen tints other than described in this manual must be cleared through the ECCC Public Information Department.

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OFF I CI A L CO L LE G E SIG NAT U R E S IN T W O -C O L O R APPL IC ATION S Signatures in Two-Color

STANDARD SIGNATURE

LINEAR SIGNATURE

COMPACT SIGNATURE

The Official two-color application of College Signatures on white backgrounds establishes the College Mark in gold and the Wordmark in black.

Two-Color Signatures on Color College Signatures may be used in “two colors” on color backgrounds as shown at right:

ON BLACK BACKGROUND

Mark in gold Wordmark dropped out to white.

ON 50% BLACK TINT BACKGROUND

Mark dropped out to white Wordmark in black.

ON GOLD BACKGROUND

Mark dropped out to white Wordmark in black.

Use of colors and screen tints other than described in this manual must be cleared through the ECCC Public Information Department.

C O L L E G E INIT IA L S AN D S L OGAN College Initials & Slogan The official College Initials—ECCC— reflect detailing of the College Wordmark. The College Initials and Slogan are not to be altered, yet may be used independently or in association. These are not to be combined with other College, Ceremonial or Athletic Identification Components. See advised-minimum scale. MINIMUM WIDTH 1”

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C O L L E G E C O R R E S PO ND EN C E College Stationery MAINTAIN MARGINS: TOP= 2” LEFT=1.25” RIGHT=1.125” BOTTOM = 1.25”

Official College Stationery items are executed in College Colors—black and gold. The center-on-center layout employs the Linear Wordmark in solid colors at top. The College address line is positioned at the bottom of the sheet and the College Mark is displayed in a 10% gold tint to simulate a watermark.

D E PA RT M E N T N A M E

Consectetuer Adipiscing Feugait Nulla Facilisi P.O. Box 16259 Placerat, XS 39236-6259 Reference:

Letterwriting and envelope addressing are to be composed in 10pt Lucida Bright with adequate line spacing.

< BEGIN ADDRESSEE LINE OF INSIDE ADDRESS AND ESTABLISH A RIGHTALIGNED DATE TAB AT 7.75”

01 June 2013

Duis autem vel eum iriure dolor in hendrerit

Nam Liberf

< USE 1” INDENTS FOR PARAGRAPHS AND REFERENCE ITEM

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Trud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequateu feugiat nulla facilisis at. Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.

< MAINTAIN JUSTIFIED LEFT PARAGRAPH STYLING

< USE 1” INDENTS FOR CLOSING, TITLE, AND DEPARTMENT DESIGNATION

Adipiscing,

Consectetuer Adipiscing Title Department Designation

The official College letterhead illustrates the independent 2-color use of the Formal Linear Wordmark and an atypical use of the College Mark. Similarly the College envelope and business card make use of the Formal Compact Wordmark.

P. O. Box 129, Decatur, MS 39327 | 601.635.2111 |

TOLL FREE :

1.877.462.3222 |

WWW . ECCC . EDU

BY USING CLEAR ADDRESS LABELS OR DIRECT IMPRESSION, < POSITION ADDRESSEE INFORMATION INLINE WITH RETURN ADDRESS AND TO RIGHT OF COLLEGE MARK’S CENTER

D E PA RT M E N T N A M E

P. O. Box 129, Decatur, MS 39327

Consectetuer Adipiscing Feugait Nulla Facilisi P.O. Box 16259 Placerat, XS 39236-6259

W W W. E C C C . E D U

First And Last Name

< BUSINESS CARDS

Title

OFFICE : FAX :

601.000.0000

NAME @ ECCC . EDU

P. O. Box 129, Decatur, MS 39327

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C E R E M O NIAL C O L L E G E S E AL A ND SH IEL D Ceremonial College Seal

COLLEGE SEAL

The Ceremonial College Seal is for official use by the ECCC Board and Administration only. The two-color version at right demonstrates the use of PMS 4515 Gold or PMS 872 Metallic Gold in the outer band and the inner shield details. The Official College Seal is not to be distorted or altered; it is demonstrated here in advisedminimum scale.

MINIMUM DIAMETER 1.5”

Single-Color versions of the Ceremonial College Seal are presented at right.

A special version of the Ceremonial College Seal is available for blind embossings and reverse use.

Ceremonial College Shield

COLLEGE SHIELD

The Ceremonial College Shield is an excerpt from the Ceremonial Seal and is for official use by the ECCC Board and Administration only. Use of color is similar to the Ceremonial Seal (see above) and is demonstrated here. MINIMUM WIDTH .75”

FOR BLIND EMBOSSING

The Official College Shield is not to be distorted or altered; it is demonstrated here in advisedminimum scale.

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CO RR E C T U S A G E O F C O L L E G E IDE N T IF IC ATION Correct Usage In this Graphic Standards Manual we define Official College Identification Components, Signatures, Colors, their formal relationships and color usage. On this page, we illustrate suggested uses of these relationships in hypothetical layouts and offer basic guidelines for optimal use. 1. Use only officially provided encapsulated postscript (eps) files available through the Collegeâ&#x20AC;&#x2122;s Public Information Office. 2. Maintain uniformity of proportion in scaling identification elements; do not modify or distort. 3. Observe minimum width recommendations for each of the College Identification Components and Signatures. 4. Using sound design practices, preserve distinctive qualities of individual identification components and signatures by using adequate visual clear space to surround them: Linear elements must be protected by no less than 5% of their width; Standard Signatures must be protected by no less than 15% of their width; and Compact elements must be protected by no less than 25% of their width. NOTE: Examples shown on this page are for demonstration only; they do not represent recommended sizes for signatures and components.

Headline in Layout Eiure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue. Eiure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla.

Facilisis at vero eros et accumsan Eet iusto odio dignissim qui blandit praesent luptatum zzril delenit augue.

Eiure dolor in hendrerit in vulputate velit esse molestie conse vulputate velit esse molestie consequat, vel illum dolore eu quat, vel illum dolore eu feugiatutate velit esse molestie consequat. Post Office Box 129 Decatur, MS 39327 601.635.2111 1.877.462.3222 www.eccc.edu

toll free:

Post Office Box 129, Decatur, MS 39327 601.635.2111 | toll free: 1.877.462.3222 | www.eccc.edu

Post Office Box 129, Decatur, MS 39327 | 601.635.2111 | toll free: 1.877.462.3222 | www.eccc.edu

Longer Headline in Layout Eiure dolor in hendrerit in vulputate. Facilisis at vero eros et accumsan Eet iusto odio dignissim velit esse molestie consequat, vel illum dolore eu dolor in hendrerit in vulputate. Post Office Box 129, Decatur, MS 39327 601.635.2111 | toll free: 1.877.462.3222 | www.eccc.edu

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Headline in Layout Eiure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue. Eiure dolor in hendrerit in Post Office Box 129, Decatur, MS 39327 601.635.2111 | toll free: 1.877.462.3222 | www.eccc.edu

DO USE INDIVIDUAL COLLEGE SIGNATURES TO THE ADVANTAGE OF SIMPLE LAYOUTS IN GENEROUS AND CONFINING SPACES.

Post Office Box 129 Decatur, MS 39327 601.635.2111 toll free: 1.877.462.3222

DO USE COLLEGE SIGNATURES AND COMPONENTS IN RECOMMENDED COLOR COMBINATIONS.

Post Office Box 129, Decatur, MS 39327 | 601.635.2111

Post Office Box 129, Decatur, MS 39327 | 601.635.2111 | toll free: 1.877.462.3222 | www.eccc.edu

DO USE COLLEGE ELEMENTS PROMINENTLY IN REVERSE APPLICATIONS ON SIMPLE BACKGROUNDS OF DEEP VALUES. 2013 Summer Schedule

DO USE COLLEGE SIGNATURES IN COLLEGIATE WEAR.

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DO USE SUPPORT COLORS TO COMPLEMENT OFFICIAL COLORS.

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I N C O R R E C T U SA G E O F C O L L E G E IDE N T IF IC ATION Incorrect Usage of Identification 1 < DON’T DISTORT OR ALTER ANY OF THE COLLEGE SIGNATURES OR COMPONENTS.

The following guide attempts to identify potential violations and/ or misuse of College Identification, typography and colors. Do not reproduce College Identification Components and Signatures in widths less than their designated minimum (see individual Components and Signatures).

EAST CENTRAL COMMUNITY COLLEGE

1. Maintain uniformity of proportion in scaling identification elements. Use only officially provided encapsulated postscript (eps) files and do not modify or distort. 2. Never redraw or substitute letterforms.

GRAPHIC ELEMENT

3. Maintain a clear space around components and signatures that is at least 15% the height of the element. Never crowd or overlap identification components and/or signatures. 4. Never combine components or signatures with other graphic material. Never use decorative borders, color shapes, panels, or other arbitrary additive elements to enclose or provide a background. 5. Do not substitute support or alternate colors for offical signatures and components. 6. Official Ceremonial elements and College initials have their own applications and are not to be substituted or combined with other College Components or Signatures. 7. Do not reproduce College Identification Components over complicated backgrounds or INCORRECT tonal values. 8. Official Athletics identification elements are defined elsewhere in this manual and have their own applications—they are not to be substituted or combined with other College Components or Signatures.

2 < DON’T ALTER OR REDRAW THE COLLEGE MARK OR WORDMARK. NEVER SUBSTITUE OTHER TYPESTYLES.

3 < DON’T CROWD OR OVERLAP COMPONENTS OR SIGNATURES. MAINTAIN A 15% OF ELEMENT HEIGHT CLEARANCE ALL AROUND.

4 < DON’T COMBINE COMPONENTS OR SIGNATURES WITH OTHER GRAPHIC MATERIAL.

5 < DON’T SUBSTITUTE COLORS IN OFFICIAL COLLEGE SIGNATURES OR COMPONENTS.

6 < DON’T COMBINE CEREMONIAL (OR OTHER) COLLEGE ELEMENTS WITH SIGNATURES OR THE MARK.

7 < DON’T SUPERIMPOSE COLLEGE COMPONENTS OR SIGNATURES OVER COMPLICATED IMAGES OR PATTERNS.

8 < DON’T COMBINE ATHLETICS ELEMENTS WITH SIGNATURES OR THE MARK.

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O F F I CI A L E CCC A T H L E T IC S IDE N T IF IC A T IO N C O M PON EN TS Athletics Mascot The East Central Community College Athletics Mascot visualizes the strength and determination of the College’s athletics program in the profile of a proud warrior. The Mascot features fine details made visible through the use of solid black and a second value. It is not to be altered, yet may be used independently or in combination with certain ECCC Athletics Identification Components as defined in this manual. Observe advised-minimum scale.

MINIMUM WIDTH 1.3”

Athletics Wordmark The ECCC Athletics Wordmark is an energetic custom letterform. The Athletics Wordmark uses solid black and has a second value outline; it is not to be altered, yet may be used independently or in combination with certain ECCC Athletics Identification Components as defined in this manual. Observe advised-minimum scale. MINIMUM WIDTH 1.625”

Athletics Identifier

(ABBR.)

An abbreviated form of the ECCC Athletics Identifier—east central —can support the Athletics Wordmark and identification. The abbreviated Athletics Identifier is a solid letterform with an outline. For smaller applications, it is available without the outline. These are not to be altered, yet may be used independently or in combination with certain ECCC Athletics Identification Components as defined in this manual. Observe advised-minimum scale.

Athletics Identifier

MINIMUM WIDTH 1.25”

MINIMUM WIDTH .5”

(FULL)

The full ECCC Athletics Identifier— east central community college —can support the Athletics Wordmark and identification. The full Athletics Identifier is a solid letterform with an outline. For smaller applications, it is available without the outline. These are not to be altered, yet may be used independently or in combination with certain ECCC Athletics Identification Components as defined in this manual. Observe advised-minimum scale.

MINIMUM WIDTH 2.75”

MINIMUM WIDTH 2.5”

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OFFIC IAL A THLE TI CS SI G N A T U R E AN D C O M PO NE N T C O M BIN A TION S Official Athletics Signature The East Central Community College official Athletics Signature is composed of the Athletics Mascot, Athletics Wordmark, and abbreviated version of the Athletics Identifier. The Athletics Signature is an approved combination of ECCC Athletics components and is not to be altered. Observe advised-minimum scale.

MINIMUM WIDTH 1.625”

Athletics Wordmark with Identifier(s) The Athletics Wordmark may be combined with the Athletics Identifier in its full and abbreviated forms. The Athletics Wordmark with Identifier(s) is an approved combination of ECCC Athletics components and is not to be altered. Observe advised-minimum scale.

MINIMUM WIDTH 3.75”

MINIMUM WIDTH 1.75”

Athletics Wordmark with Mascot The Athletics Wordmark may be combined with the Athletics Mascot. The Athletics Wordmark with Mascot is an approved combination of ECCC Athletics components and is not to be altered. Observe advised-minimum scale. MINIMUM WIDTH 4.25”

Athletics Identifier with Mascot The abbreviated Athletics Identifier may be combined with the Athletics Mascot. The abbreviated Athletics Identifier with Mascot is an approved combination of ECCC Athletics components and is not to be altered. Observe advised-minimum scale. MINIMUM WIDTH 4.5”

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OFFICIAL ECCC ATHLETICS SIGNATURE AND COMBINATIONS IN COLOR Athletics Signature & Athletic Component Combinationsâ&#x20AC;&#x201D; Color Usage The Athletics Signature and Athletics Component Combinations may be reproduced in single-color (black) or in official College colors (black and gold) as shown here. ON WHITE BACKGROUNDS: In two-color applications, the outline of the Wordmark and certain details of the Mascot are executed in solid gold, where as the dominant features of the Mascot, the abbreviated identifier and the core Wordmark are executed in solid black. In single-color applications, the gold is replaced with a 30% black tint to carry the second value in the design. ON OFFICIAL COLORS & 50% BLACK: When used on color backgrounds, the color usage for the Athletics Signatures and Components described above is distinguished with a white outline.

NOTE:

Examples shown on this page are color demonstrations only; they do not represent recommended sizes for signatures and components.

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OFFICIAL ECCC ATHLETICS COMPONENTS IN COLOR APPLICATIONS Athletics Component Color Usage The various Athletics Components already identified in this document may be reproduced on a white background in black with tonal values or in official College colors as shown here.

Athletics Components may also be reproduced on a solid backgrounds of official College colors as shown here.

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A T H L E T IC S SPE C IAL T Y M ARKS Athletics EC Mark East Central Community College official Athletics identification includes an outlined custom EC Mark and is intended for use in solid College colors only. The EC Mark may be used with the Athletics Wordmark and the Athletics Indentifier (ABBR. and FULL). It may also be combined with the name of the sport (example: Football, Baseball, Softball) as long as the official athletics font (Rockwell Condensed Bold) is used.

MINIMUM WIDTH .375”

The EC Mark is not to be altered and should never be used in combination with the Athletics Mascot mark.

Athletics Facepaint EC East Central Community College official Athletics identification includes a custom specialty Facepaint EC derived from the Athletics Mascot. It is for use by special permission only. The Facepaint EC is only used in solid College colors. It is not to be altered or used in combination with other ECCC Athletics or College Identification Components. Observe advised-minimum scale. MINIMUM WIDTH 2”

AT H L E T IC S SPO R T DE S IG NATION S Athletics Sport Designations Sport designations (i.e., Football, Baseball, Softball) may accompany Athletics identification. The name of the sport—typeset in all caps using the official Athletics typeface (Rockwell Condensed Bold)—may be placed underneath Athletics Signatures, the Athletics Wordmark, or the Athletics EC Mark. No typestyle substitutions are permitted and the sport name should always go underneath the respective mark, not above or beside.

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A T H L E T IC S C O R R E S PO N DEN C E Athletics Stationery Official Athletics Stationery items are executed in College Colors—black and gold. The center-on-center layout employs the Athletics Wordmark (with full Identifier) in solid colors at top. The College address line is positioned at the bottom of the sheet and the Athletics Mascot is displayed in a 10% gold tint to simulate a watermark. Letterwriting and envelope addressing are to be composed in 10pt Lucida Bright with adequate line spacing.

MAINTAIN MARGINS: TOP= 2” LEFT=1.25” RIGHT=1.125” BOTTOM = 1.25” DEPAR T MENT NAME

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< BEGIN ADDRESSEE LINE OF INSIDE ADDRESS AND ESTABLISH A RIGHTALIGNED DATE TAB AT 7.75”

01 June 2013

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P. O. Box 129, Decatur, MS 39327 | 601.635.2111 |

TOLL FREE :

1.877.462.3222 |

WWW . ECCC . EDU

BY USING CLEAR ADDRESS LABELS OR DIRECT IMPRESSION, < POSITION ADDRESSEE INFORMATION INLINE WITH RETURN ADDRESS AND TO RIGHT OF COLLEGE MARK’S CENTER

P. O. Box 129, Decatur, MS 39327

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< BUSINESS CARDS

First And Last Name Title OFFICE :

601.000.0000 |

FAX :

601.000.0000 |

NAME @ ECCC . EDU

P. O. Box 129, Decatur, MS 39327 | WWW.ECCC.EDU

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CO RRE C T U S A G E O F AT H L E T IC S IDE NT IFIC ATION Correct Usage In this Graphic Standards Manual we define Official Athletics Identification Components, Signatures, Colors, their relationships and color usage. On this page, we illustrate suggested uses of these relationships in hypothetical layouts and offer basic guidelines for optimal use. 1. Use only officially provided encapsulated postscript (eps) files available through the Collegeâ&#x20AC;&#x2122;s Public Information Office. 2. Maintain uniformity of proportion in scaling identification elements; do not modify or distort. 3. Observe minimum width recommendations for each of the College Identification Components and Signatures. 4. Using sound design practices, preserve distinctive qualities of individual identification components and signatures by using adequate visual clear space to surround them: Athletics Signatures and Mascot must be protected by no less than 5% of their width; Athletics Wordmarks and Wordmarks with Mascot must be protected by no less than 15% of their width.

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Facilisis at vero eros et accumsan Eet iusto odio dignissim qui blandit praesent luptatum zzril delenit augue. Post Office Box 129, Decatur, MS 39327 601.635.2111 | toll free: 1.877.462.3222 | www.eccc.edu

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Post Office Box 129 Decatur, MS 39327 601.635.2111 1.877.462.3222 www.eccc.edu

toll free:

Post Office Box 129, Decatur, MS 39327 | 601.635.2111 | toll free: 1.877.462.3222 | www.eccc.edu

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DO USE INDIVIDUAL ATHLETICS SIGNATURES TO THE ADVANTAGE OF SIMPLE LAYOUTS IN GENEROUS AND CONFINING SPACES.

Post Office Box 129, Decatur, MS 39327 601.635.2111 | toll free: 1.877.462.3222 | www.eccc.edu Eiure Dolor Hendret

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Post Office Box 129 Decatur, MS 39327 601.635.2111 toll free: 1.877.462.3222

DO USE ATHLETICS SIGNATURES AND COMPONENTS IN RECOMMENDED COLOR COMBINATIONS.

See You at the ballpark!

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NOTE:

Examples shown on this page are for demonstration only; they do not represent recommended sizes for signatures and components.

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Post Office Box 129, Decatur, MS 39327 | 601.635.2111

Post Office Box 129, Decatur, MS 39327 | 601.635.2111 |

toll free:

1.877.462.3222 |

www.eccc.edu

DO USE ATHLETICS ELEMENTS PROMINENTLY IN REVERSE APPLICATIONS ON SIMPLE BACKGROUNDS OF DEEP VALUES.

APPROPRIATE USE OF ATHLETIC SIGNATURES IN COLLEGIATE APPLICATIONS IS CONTROLLED BY SPECIAL PERMISSION.

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DO USE ATHLETICS IDENTIFICATION SEPARATELY WITHIN THE COLLEGE IDENTIFICATION PROFILE.

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I N C O R R E C T U SA G E O F AT H L E T IC S IDE NT IFIC ATION Incorrect Usage of Identification The following guide attempts to identify potential violations and/ or misuse of ECCC Athletics Identification, typography and colors. Do not reproduce Athletics Identification Components and Signatures in widths less than their designated minimum (see individual Components and Signatures this section). 1. Maintain uniformity of proportion in scaling identification elements. Use only officially provided encapsulated postscript (eps) files and do not modify or distort. 2. Never redraw or substitute Mascot or letterforms. 3. Maintain a clear space around components and signatures that is at least 15% the height of the element. Never crowd or overlap identification components and/or signatures. 4. Combining components or signatures with other graphic material must be approved by the Public Information Department. Never use decorative borders, color shapes, panels, or other arbitrary additive elements to enclose or provide a background. 5. Do not substitute Support Colors or alternate colors for offical signatures and components. 6. Official Ceremonial elements and College initials have their own applications and are not to be substituted or combined with other Athletics Components or Signatures. 7. Do not reproduce Athletics Identification Components over complicated backgrounds or INCORRECT tonal values. 8. Official College elements have their own applications and are not to be substituted or combined with other Athletics Components or Signatures.

1 < DON’T DISTORT OR ALTER ANY OF THE ATHLETICS SIGNATURES OR COMPONENTS 2 < DON’T ALTER OR REDRAW THE ATHLETICS MASCOT OR WORDMARK. NEVER SUBSTITUE TYPESTYLES OR IMAGES. 3 < DON’T CROWD, OVERLAP, OR RECOMBINE COMPONENTS OR SIGNATURES. MAINTAIN A 15% OF ELEMENT HEIGHT CLEARANCE ALL AROUND.

4 < DON’T COMBINE COMPONENTS OR SIGNATURES WITH OTHER GRAPHIC MATERIAL.

5 < DON’T SUBSTITUTE COLORS IN OFFICIAL ATHLETICS SIGNATURES OR COMPONENTS.

6 < DON’T COMBINE CEREMONIAL (OR OTHER) COLLEGE ELEMENTS WITH ATHLETICS SIGNATURES OR MASCOT.

7 < DON’T SUPERIMPOSE ATHLETICS COMPONENTS OR SIGNATURES OVER COMPLICATED IMAGES OR PATTERNS.

8 < DON’T COMBINE ATHLETICS ELEMENTS WITH COLLEGE SIGNATURES OR MARK.

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C OLLEGE A CCRE D I TA TI O N A ND NO NDIS C R IM IN A T IO N S T A T E M EN TS Accreditation Statement

East Central Community College is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award the Associate Degree. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of East Central Community College.

Nondiscrimination Policy

East Central Community discriminate basis ofas The following “long” andCollege “short” does policynot statements shallonbethe included, race, color, religion, national origin, sex, or qualified disability inand its other appropriate, in college publications andage, in various advertisements educational programs and activities, employment practices, or admissions public information releases that are made by the college: processes. The following persons have been designated to handle inquiries regarding the non-discrimination policies of East Central Community College: Long Statement Inquiries regarding compliance with Title VI, ADEA, and Title IX is East Centralby Community discriminate on the basis of race, coordinated Dr. Teresa College Houston,does Vicenot President for Instruction, Walter color, religion, national origin, sex, age, or qualified disability in its educational Arno Vincent Administration Building, Room 171, Post Office Box 129, programsMS and activities, employment practices, or admissions processes. The Decatur, 39327, Phone: 601-635-6202, Fax: 601-635-4011, thouston@eccc. following persons have been designated to handle inquiries regarding the nonedu.

discrimination policies of East Central Community College:

Inquiries regarding compliance with Section 504 and ADA is coordinated by Dr. Randall Lee, Vicecompliance President ofwith Student Eddie Smith Inquiries regarding Title Services, VI, ADEA, and M. Title IX isStudent coordinatUnion, Room 201, Post Office Box 129, Decatur, MS 39327, Phone: 601-635ed by Dr. Teresa Houston, Vice President for Instruction, Walter Arno Vincent 6375, Fax: 601-635-3247, Administration Building, rlee@eccc.edu. Room 171, Post Office Box 129, Decatur, MS 39327,

Phone: 601-635-6202, Fax: 601-635-4011, thouston@eccc.edu.

Inquiries regarding compliance with Section 504 and ADA is coordinated by Dr. Randall Lee, Vice President of Student Services, Eddie M. Smith Student Union, Room 201, Post Office Box 129, Decatur, MS 39327, Phone: 601-6356375, Fax: 601-635-3247, rlee@eccc.edu. Short Statements East Central Community College is an equal educational and employment opportunity provider. or EEO/Title VI/ADEA/ Title IX/Section 504/ADA Institution General Guidelines The long statement is recommended for use on all publications except when space is limited due to the size of the communication space. The following provides general guidelines on the use of the long and short non-discrimination statements Publications Recruitment Materials (small pieces such as mini-viewbooks, financial aid brochures, program brochures, print ads, postcards, direct mail pieces, posters, etc.) Recruitment Materials (large materials such as large viewbooks, etc.) General Advertising (Print ads, posters, flyers, etc.) Official College Reports (Business Plan, Profile, Annual Reports, etc.) College Publications (Catalog, Magazines, Handbooks, Student Newspaper, etc.) Admissions Materials (Applications, financial aid materials, checklists, etc.) Employment Package for Potential Employees Website J U N E 2 013

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Short Statements X

Long Statement

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