Guide to linking on the BBC News website September 2010
Ăš
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áinking overview
G G G G
essential
66 Ăš Ăš
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{ you remember nothing elseÂŤ
What we used to doÂŤ G
G
G
What we do now Âą think adding valueÂŤ G
G
G
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{nline links
G
{n news stories Ăš
G
{n eatures
G
{n Q&As and explainers
G
G
{t must be obvious to the reader which bit is a link
"
G
¡he text must be capable o standing alone
G
When linking externally
{n blogs m 66
{nline links Âą how to, Q&As, newspaper reviews & See Also link blog
G
¡o insert an inline link
G
Every Q+A #
G
{n newspaper reviews
G
Reviews o opinion on a particular subject $$ $ $ $ m 66
xypers
xypers G
Maximum 12 links
G
¡hink: What will add most to readers' understanding? G
G
Avoid archive news stories
G
¡op section
G
Always use mini hyper G
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Newstracker
G
A Newstracker module should go on every news story, and eatures i appropriate
G
G
"
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See alsos/ related stories
Related stories (aka see alsos) G
¡hink: What will add most to readers' understanding? G
G
Avoid archive news stories
G
Maximum six
G
Always use mini see-also box
G G
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{ndex alsos
{ndex alsos G
Best o the best
G
Normally three maximum G
G
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Related internet links
Make more o related internet links G
No longer just homepages
G
Deep link to directly relevant web pages
G
urther reading adding value G
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Around the BBC
Around the BBC G
G
G
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