3 minute read
Carefully Crafted, Freshly Squeezed
from Orange Juice #1
by Jana Premium
The new issuu
This publication was created using Adobe InDesign. The project workflow was managed seamlessly using issuu Collaborate, the easiest way to plan and produce publications in one place.
The issuuees: Alexander Grosse, Amalie Rosenstand, Anders Hellerup Madsen, Anders Fugmann, Andreas Dahl, Andrei Ungureanu, Cameron Gallacher, Christian Kastbjerg, Denise Twum, Elise Sabbag, Fabio Stabel, Fernando Romero, Francesco Zanitti, Frej Soya, Grace Cheung, Greta Baranauskaité, Jesper Torp Kristensen, Jesper Holm Olsen, Joe Hyrkin, John Sturino, Jonas Nielsen, Joshua Davis, Karen Mørkholt, Kenneth Skovhus, Lasse Bach, Laurits Langberg, Louise Gonzalez Lauridsen, Maciej Pekala, Mads Sejersen, Marie Bjerregaard, Martin Koch, Matt B., Michael England, Michelle Yang, Mie Tandrup, Mikkel Jensen, Musharrif Hussain, Nicolai Gylling, Paul Kim, Peter Assentorp, Rachel Torres, Rob Siwek, Rolf Ussing, Simon Ellefsen, Slavko Krucaj.
Slawomir Smiechura, Søren Thomsen and Yan Hong. The issuu Interns: Anisa Tavangar, Ashley Zhang, Jessica Wong, Joseph Kind, Kaija Hsiao and Maya Kandell. The issuu Production Babies: Frode, Issac, Lea, Lucjia and Naja. Special Thanks: Fredrik Linåker, Juan Jose Romano, Jiyu Zhang, Jonas B. Jensen, Mads Hartmann, Raghav Karol, Sorin Dimofte and Søren Vind.
From the beautiful content being uploaded by publishers to the animated discussions of technical architecture, an acute attention to detail was everywhere I looked. These were definitely my kind of people.
During my first week at issuu, I was thrown into a major project — at the time no one knew how big it was going to be — rewriting the core of issuu from scratch. Initially, we were driven by the upcoming changes in the browsers (i.e. the slow death of Flash). However, as we started digging into it, it turned out to be so much more than just about technology. We were re-engineering and redesigning issuu to be ready for the future. Despite working under taxing deadlines
With this premier issue of ORANGE JUICE we’ll share the story of our remarkable yearlong journey. It’s definitely not your typical tech story about a shiny new feature or an amazing growth story. It’s much grittier than that. Our story is about the dedication, hard work and sheer guts necessary to rebuild the very core of a massive existing product. And we figured what better vehicle to tell our story than the one that hundreds of thousands of issuu publishers use to tell theirs each month. It’s also the perfect opportunity for us to show off all the big little details we’ve built into issuu’s incredible new reading experience.
Meet Peter Assentorp
Peter Assentorp has been the designer of issuu’s new reading experience from the very beginning. His experience in designing for mobile and his rapid prototyping skills have been crucial to the success of the project.
What was your path to issuu? I started my professional career as a junior designer/developer at a digital communications agency before pursuing my degree in marketing management. Shortly after graduation I landed a job as a Digital Designer and Frontend
Developer at an advertising agency called Gottlieb & Co. After three years there, I stumbled upon an issuu job opening while searching for something else online. It turns out they were close to removing the job posting because they already had several strong candidates in the queue. I feel very lucky to have landed the job.
What is your favorite thing about working at issuu? I really like the culture, the people and the freedom you have here. There is always room to grab a coffee or play ping pong to get the
Title: Designer Office: Copenhagen Since: July 2014
Favorite issuu publishers: Sport Magazine
