Seek: You are the Question by Janavi Vengatesh

SEEK YOU ARE THE QUESTION

TA B L E O F C O N T E N T S

1 4 7

learn 2-10

BRAND 2-10

AU R A BA N D 2-10

2 5 8

Sy n t h e s i z e 11-15

P L AT F O R M 11-15

EXPERIENCE 11-15

3 6 9

CONCEPT 16-22

APP 16-22

business 16-22

M e s sag e f r o m m e The last nine months have been an incredible journey with lots of surprise and wonder along the way. I have learnt a lot in these past thirty six weeks. This thesis project has enhanced my thinking process and has helped me grow as a person over time. I have understood the importance of the experience of innovation and I am enjoying it whole-heartedly.

born and brought up in India, Janaviâ&#x20AC;&#x2122;s passion lies in design that makes a difference, with focus on innovation, technology and everyday behavior. She is curious about everything she sees or hears about, and is constantly questioning the world. Her diverse cultural background helps her to look at people closely, to observe their actions and analyze their thoughts, as everyone is different, and has something in them that we can learn from. She strongly believes that people have hidden potential, and that once it comes to notice, everyone has the ability and power to shine. This notion has influenced her design, as she believes that every individual is unique and that experiences need to be created for people to discover their own paths to the future. 5

“Alone we can do so little, together we can do so much”

ac k n o w l e d g m e n t s In the journey of innovation, collaboration sparks inspiration. The people around me are my strength and my motivation to achieve great things. I’d like to thank each and everyone who has contributed to my thesis project, and have been a part of my amazing journey. My professor Alexander Manu, the innovation and foresight-guru, has been the focal point of my inspiration and has helped shape my thinking process throughout the last 2 years at OCAD University. I cannot thank him enough for the wisdom he has passed on to me. I feel privileged and extremely grateful to have had him as my mentor, as his teachings have transformed me as a person and have helped me become aware of my own potential. I’d like to thank a team of people from India, who have been helping me out with various aspects of my thesis project – for successfully pulling off my wearable device and for helping me with my movie, I thank my friends Nikhil and Neena. I would also like to thank all my classmates for their feedback, and especially my lovely friends at OCAD; Anne, Felicia, and Victoria who have been very encouraging throughout this process. Last and most importantly, I’d like to thank my wonderful family. My dad, mom and my sister Vaasavi without whom, I wouldn’t be where I am today. I thank them for always being my pillars of support and for constantly giving me the confidence to follow my dreams. Thank you.

“Alone we can do so little, together we can do so much”. - Helen Keller

learn

1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8

Inspiration Thesis Objective Big Idea Design Questions Problem Multi Dimensional Being Trends Themes

1 .1 i n s p i r at i o n I am deeply inspired by the simple quote of a man who changed the world and my perspective – Steve Jobs. His words “Stay Hungry, Stay Foolish” have influenced a large part of the essence of my designs and my project. This one-liner outlines the crux of what human beings are all about: being curious and working to overcome the fear of being wrong. With this in mind, I began my thesis project. For my thesis project, I began to envision what I was passionate about, and took the road from there. In the course of time, I discovered that the journey itself was what I was passionate about. “If you live each day as if it was your last, someday you’ll most certainly be right”. I have been contemplating the meaning of human life, and human experiences, and the value people place on every little detail of an experience that they stumble upon. This along with technology has been an inspiration to create innovative solutions for larger problems based on the human experience.

1.2 thesis objective We are looking around, yet we do not really see. We are here, yet we are not present. We experience, yet we do not understand. The goal of my project is to help us be present, and to perceive every moment of life to the fullest. I want people to attain an open mind, open heart and open will, to believe that anything is possible. I want people to discover that they can reach their fullest potential. I want people to become aware of their every breath. I want people to know and understand and expand their horizons to become anything they wish to be. I want people to transform their mindsets and attitudes to focus on greatness, in the now. I want to enhance the human experience. I want people to live life in its truest form.

1 .3 B I G I D E A â&#x20AC;&#x153;The past is gone, the future is not yet here, and if we do not go back to ourselves in the present moment, we cannot be in touch with lifeâ&#x20AC;?. By beginning to live in the now and by enhancing each aspect of our lives, we would feel happier, more productive and more alive. By freeing ourselves from the monotony of what we perceive life to be, and by understanding the self, we can achieve the sense of being present; thereby enabling us to consume all of lifeâ&#x20AC;&#x2122;s experiences that are thrown at us at any instance. The journey began with this idea of enhancing the now; to imagine what our experiences would be like if technology was seamlessly integrated into our lives to do so. Deeper levels of questions were asked to explore this idea. Welcoming you to the journey, where I will innovatively connect people, objects, places, and intensify the present.

w h at i f t h e r e was a d i s c ov e ry i n e v e ry m o m e n t ?

1 .4 D E S I G N Q U E S T I O N S Taking the foresight approach, the development of high level questions helped to generate discussions creating scope for future opportunities. One big and interesting question to me was “What if there was a discovery in every moment?” After framing these questions, I developed themes under the larger category of “Enhancing the Now”, from which I examined current trends and intensive studies in philosophy and technology. During the course of these studies, I saw patterns that were related to knowledge, and data abundance. With my initial theme in mind, and this notion of excessive data, I tried to connect the dots to determine the problem I was going to solve.

EXPERIENCE CRAMMING

Data avalanche

fast paced lifestyle

Lack of presence Stress and confusion

Missing out

ABUNDANCE OF OPTIONS

1.5 PROBLEM Information is everywhere and sometimes, there is too much of it. When these excessive amounts of information are introduced to people it can be known as infobesity, where people find it hard to make decisions or even just understand what they are looking at or experiencing. It is noted, that the average user comes across 285 pieces of content that is in relation to social media alone. If these numbers have resemblance to all other content we deal with, either through digital means or in the physical world, it might seem inundating. Also, there is a phenomenon of over-choice, that occurs when there is an overwhelming amount of choices available to people, that may have equivalent value at times as well. Having too many choices can become draining and results usually in low satisfaction. There have been many situations, where people feel confused and pressurized, and end up not fulfilling what they desired in the first place. Examples of over-choice include any experience from choosing a restaurant, or a place to go shopping, or picking an event or destination to visit. It could be the decisions we need to make for pleasure and entertainment, or it can be for professional and personal requirements, and so on. In todayâ&#x20AC;&#x2122;s society, we have access to a large amount of information, but not everything seems valuable. At times, the actual and authentic information may sometimes get lost within overload. Due to this, there is a notion of experience cramming, as there are too many experiences available. At the same time, there are an unimaginable number of people in pursuit of unique experiences, or truly exceptional experiences, but finding distinct experiences is becoming difficult with it all being submerged and cluttered. Also, those that can cater to people of different groups based on their limitations, are even harder to locate. This results in monotonous experiences. The consequence of these monotonous experiences which are a part of our fast-paced lifestyle is a lack of presence. We are constantly thinking about the past and the future, and tend to miss out on the present. We allow ourselves to worry or invest our time on the reasons why we did not do or say something in the past, or we foresee the future and keep planning and figuring out what comes next, rather than what is now. Thus the fundamental problem here is that, we arenâ&#x20AC;&#x2122;t utilizing the moment to its fullest.

COMPLEX WORLD

EXCESSIVE INFORMATION AGE

MONOTONOUS LIFESTYLE

1 .6 M U LT I D I M E N S I O N A L B E I N G Human beings are MULTI DIMENSIONAL BEINGS of existence, constituting blends of different layers that make us who we are, which constantly grows. The core nature of human beings is their thirst for greatness and newness, be it in the form of adventure, freedom or discovery. And if we arenâ&#x20AC;&#x2122;t willing to open ourselves up to indulge fully in the now, we might be missing out on everything. This map opens up the dimensions of the being, into various levels, and analyses its needs, desires and motivations. Each individual is a puzzle filled into different elements that finally make up the whole. Many of these elements arenâ&#x20AC;&#x2122;t always in our stream of awareness, as we just take it for granted or are just unaware. If you bring more into your awareness, an inner perception of life not limited to the five sense organs, you will see suddenly your life begin to happen on all levels the way you want it. That is the reality of being.

Slice of Life Curiocity Ecodigi Energetic Greenhouse Locollab

Global Citizen

Casual Market Quantified Self Machine Learning Data Avalanche

Unlock P

Shrinking World Reality Mediation

Ubiquitous Tech

Understanding Connected Life

Stress & imbalance

AdaptAbility

Enderv

Fast Paced Lifestyle DigiLife

Uncertain Lifestyle Internet of things

Walking insights

Living

Detachment

Big Data

InfoBuffet

Engagement Economy

Seek

Smart Self

World

Wellbeing

Kno-vironment

Goods & services

Consumer Packaged Goods

Lifestyle Subscribed

Assets

Loved ones Value of Life

Social Capital data

Meaning

Grasp Moment

MomTech Theories of everything Knoworld

Constant Learning Unique Brand Identity

Pur

Individual Uniqueness Leaving a mark

Environment Insights

Personalized Triggers

Self Discovery Meaning Happ

Passion Search

YOUn

Wider Personal Realities NoTHING

Vital Aura

Custom

ker

Self Discovery tool Digital Consciousness Wanderlust Karma Points

Potential Amplified Indviduals

g now

Self Improvement

Consciousness

niverse

mWorld

Fearless living

Time Self Actualization

Dimensional self Type

Generations

Generation Why Perspective Shifts

Freedom

Enterprises

Inquisitive Economy

Inner Harmonization

Millennial

Imagination Economy Bold experimentation Generation curious ToolToys

Generations Aspirations

Pleasure Seekers Power

rsuit

piness

Alertometer

Growth Documentation

Sense of presence

vours

elf

Feelings Journal

Self Acceptance

Choice maker

Liberty Social animal Knowledge Drama of Life

Eye Opener

Discoveller VR Interactive tours

Interactiva

MediaWorld

Discovering world

Travel Insights book

To be seen

Behavioral Realities

Facebook Omni channels

Perspective Shifts

Experience Curation Self-Cast Brand Broadcasting

Archetype Lookout JoyExchange CommYOUnication

SOCIAL TRENDS

TECH TRENDS

GENERATION CURIOUS

SOCIAL MEDIA

QUANTIFIED SELF

CONTEXTUAL OMNIPRESENCE

MINDFUL LIVING

IOT

BIG DATA

1 .7 T R E N D S Generation Curious Technology shapes us as human beings; it lets us reconnect with the curious child within us. “‘Curiosity: a desire to understand various phenomena and a quest for knowledge – is one of the main driving forces of progress. The hunger for information about the world around us is often quoted as a factor which determines our place in nature.” Generation Curious has always been with us; it’s an innate behavior that’s masked as we grow up. Digital technology enables us to reconnect with the curious, intuitive beings we once were and whom we remain within.

QUANTIFIED SELF We are complex beings generating various feelings, actions, behaviors and so on. With technology, almost every aspect of our body can be measurable. This is the quantified self, when machines can measure and provide you with information you would have not been aware of yourself. Biometrics is one of the key methodologies of collecting information. The major use of this data is for health and wellness as of now, but this data can be valuable for other applications as well, to provide contextually accurate experiences.

mindful living Our lifestyles have become mechanical where we only do things in our schedule, and have no time or are just too tired to do anything else that could make life more exciting. There always seems something or someone we need to answer to. Things we want to do and things we must do: it becomes a challenge to balance this. It is also extremely important to be present and prioritize. This may be termed as ‘Mindful Living’. The trend of mindful living has been out there for quite some time to educate and encourage people to become conscious and sensitive about their lifestyle. To focus on holistic wellbeing, and balance out time in a effective and productive manner, and just to live wholly.

SOCIAL MEDIA Social media is booming, and with data as the most used material in today’s word, it is one of the largest hubs of data. Leveraging social media for businesses is a taken nowadays. These platforms are becoming holistic pathways and tunnels between different parts of the world to connect, share and most importantly express themselves. Most of the successful social media platforms have been based upon the fundamental human needs of freedom, expression, and power. When individuals come together, the impact it can deliver is unimaginable and social media is making such big impacts every other day.

CONTEXTUAL OMNIPRESENCE It is predicted that companies and brands will focus on being everywhere at once: Delivering Omnipresence. A missed moment of a prospective customer may be lost forever. Adapting the “Internet of Things” strategy where focus is on the how rather than the why. Focus will be on technology possibilities, rather than putting customer needs and wants first. More and more brands and companies with the right foresight will focus on new innovative channels with nuanced contexts reaching to target customers at the right place at right time. A more productive conversation with customer with this omni-channel strategy will be a fantastic way of getting noticed. Suggesting them about what they are not doing right might grab their attention.

IOT IOT is becoming the norm now. The simple act of incorporating sensors into things, is allowing the world to become more connected that ever. It is estimated by 2020, that half the world’s population will be connected to over 25 billion devices connected to the internet. The internet of things is comprised of Objects, People and Spaces, that are going to be connected generating extensive amounts of data.

BIG DATA Data is everywhere. Data is being collected through various streams all the time, and businesses, organizations and governments have access to this data for marketing, privacy and various other reasons. The more we interact with technology, the more data we are leaving behind. To understand data better, I created a map of where data is collected from an average individual, to understand how data is collected, generated and for what purposes they might be used for. favourites big data

history

email language identity vocabulary mood time spent BROWSER subscriptions

most visited pages cookies pages visted directed search

chat conversations

location chat conversations heart rate frquency of tasks contacts

experiences

friends lists apps using keywords work relationships age hashtags mood

SOCIAL MEDIA

SMART calender PHONE photographs

hobbies interests events education

emails videos informal conversations special occasions

DATA

budget

restaurants most visited leisure places gym commuting lifestyles

recreation

schedules

LOCATION

OTHER APPS

files

apps

discovery fitness responsibilities likings goals accomplishments

quiet spaces school/work

frequency of visits

heart rate nutrition

face expression

BIOMETRICS

mood

behaviour pattern movements direct sight oxygen levels hearing mood detection

1.8 THEMES The everyday We live in a world of monotony. Our everyday usually looks the same. We wake up, and use products and services of similar brands, to get through our day to day, to achieve different things. We are programmed to work, to eat, to sleep, and just do other things in our routine. Our lives are static, and just follow the clock in the same way every single day. Brands cater to this routine, and try and bring about other behaviors that can usually be accommodated in the routine. This monotonous lifestyle could result in people limiting their possibilities towards achieving greatness.

In the now, in the know

“Happiness, not in another place but this place…not for another hour, but this hour.” ― Walt Whitman

Being in the now, refers to being conscious and aware of yourself and your surroundings. The power lies, in being in the know, where one is empowered as they become aware and knowledgeable about something that was completely unknown. Being in the now, and in the know is like partaking in a journey of accepting the unknown, and always being in an open state of mind to SEEK anything anytime. In today’s world and age, we delve in a digital pilgrimage, taking us on a journey to uncover new experiences through the power of the connected digital streams.

experience What is an experience? An experience is something one undergoes that involves one or more cognitive senses. An experience combines the trigger, the means, the subject, the reaction and the outcome. Each experience is unique from another, by differences in any of the above. An experience can be purely logical, spiritual, emotional, intellectual or a combination of them. An experience can occur from observing a butterfly, to playing in the beaches, to watching a movie, or drinking coffee, to just relaxing. It is basically an action that is performed at any point of time. Here, the focus is targeting the extraORDINARY experiences, and making them meaningful and worthwhile.

sy n t h e s i z e

2.1 2.2 2.3

Insights Key Themes Synthesis

2 .1 I N S I G H T S With this research, it is clear that the world is becoming more connected, and also that is a great importance of awareness. A missing element with all of this are the relevance, meaning and the way of looking at this data, information or experiences, which needs a change of mindsets.

RELEVANCE People are only looking for experiences or events that seem relevant to them or their own distinctive lifestyles. People spend a lot of time just searching on the web or through other digital and physical sources to look for the best store, best restaurant, best school, best company/job and many other things. The issue though is that, the specifics BASED on who they are, their way of living, their culture, and based on their needs, wants and desires seem ambiguous while searching. At the same time, Businesses are spending thousands of dollars doing the same as well. They want to attract their ideal set of demographics for their brand, and they do so through strategic marketing and analytics platforms to track down users or understand user patterns based on their browsing patterns digitally. With all the data, the need for relevant information has become far more important right now.

AWARENESS With the trends we’ve seen, many platforms and services, both physical and digital are created to create a sense of awareness, so that people can immerse into the business. But many a time, businesses and organizations are only taking guesses of that their customers might want to do, see or experience. They miss out on understanding the “Meaningful”, based on the individual’s state of being. This is another gap that will be addressed further..

MINDSETS The underlying notion of becoming more aware and present is by shifts in mindsets. Stepping into a Behavior Space, where your actions and experiences are defined by your imagination, rather than a set of rules or guidelines set by someone else; having more unobtrusive ways of being.

2.2 KEY THEMES After learning about current trends and studying philosophy about the essentials of human life, and how human experiences can enhance the now, key topics were synthesized. These are the values that will be put forth to assist in enhancing the now. Terms such as Presence, Moment, Discovery, Technology, Realities, Discovery, etc were key points of interest that gave a spark to delve into this direction of creating a valuable experience for an individual.

World as Media

Awareness

Right time, right place

PRESENCE

Openness

Data Enabled Spaces

Quick Contextual Adaptation

MOMENT

Remembered and Documented

Detecting nearness in all dimensions

Social broadcastng and curation

Communication and Modifications of Auras

Curiosity to broaden perspective

AURA

Multidimensional Entity

Customized Data points and channels

Relevant and random points of unterest

DISCOVER

Seach New or

Extension of Self

Transfer of meaningful data

Seach of the New or Unseen

PROXIMITY

Behavioural Patterns

Momentary Accuracy

Understanding and Creating Value

KNOWLEDGE

Abundan Gene

Sense of Presence

Valuable period of time

Abundant Content Generation

Connected World

Meaning Machines

Rich and Valuable experiences

Focus and Attention Strategies

TECHNOLOGY

True Existence

Becoming Aware

Perspective Shifts/ Filters of experiencing

REALITIES

Eye Opener

Seeking actuality

2 .3 SY N T H E S I S Once the key topics were devised, the path seemed clear, and the dots were connected. Analyzing and synthesizing the all the material learnt and absorbed, it seemed like the journey began. Missing pieces and gaps were put together from aspects of technology, changing human behaviors, as well the bigger theme of presence. It all led to the creation of a New Dimension of Reality, where everything was open, accessible and connected in the most relevant manner.

â&#x20AC;&#x153;A W O R L D W H E R E T E C H N O LO GY I S C R E AT I N G N E W B E H AV I O R S , W I T H C O N N E C T E D E N T I T I E S O F R I C H M E D I A : C R E AT I N G A N E W D I M E N S I O N O F R E A L I T Y â&#x20AC;?

Enabled Dataspace

Presence

Human Machine Intelligence

Moments

World as Media

Knowledge

Limitless Opportunities

With the emergence of the Enabled Dataspace

The world becomes media, that can be accessed anywhere, anytime by anyone

Forming multichannel ecosystems of knowledge through rich content generation

So that every entity has personalized experiences with each being a qunantified entity and leveraging the IoT

Creating the enhanced and connected Extended seff

To therefore become in-sync with the surroundings and the self

With the emergence of a new behaviour space of curiosity and imagination

Building a connected world that is transparent and visible

Creating a new dimension of experiencing the world

To embrace the unknown

OPPORTUNITIES exploration and travel future of education/learning future of customer/business relationships

An opportunity to grow and expand the self

Becoming a Seeker

That is willing to grow and seek for knowledge

On an active lookout for new ideas and inspiration in the hyper linked world

By becoming fully aware of the body, the context and the world around

By means of dreaming, exploring and locating

In this New Dimension of Reality

W h at i f t h e a n s w e r unveiled before the q u e s t i o n was as k e d ?

W H AT I F

YO U A R E T H E Q U E S T I O N

CONCEPT

3.1 3.2 3.3 3.4 3.5 3.6

Introducing you to Seek Vision Mission Philosophy Experience Journey Seeker

/sek/

the attempt to find or search for something

context aware discovery platform

setting for an event/circumstance/experience perceiving or having knowledge about an event/experience finding something in the course of being/searching a stage where all this becomes a reality

3 .1 i n t r o d u c i n g yo u to s e e k An enhanced dimension to discover and access experiences in the physical world. SEEK allows you discover and explore the meaning of all entities in the enabled dataspace through creation of a behavior space fabricated by curiosity and imagination. SEEK is a tool that lets you discover yourself by discovering your surroundings. It takes you on a journey, to SEEK new experiences, through the people and places that inspire you. SEEK creates a customized platform which directly connects you to the experiences you desire, to enhance your every moment. The more you experience, the better the platform understands you, providing content to indulge upon. SEEK fuels curiosity in people, to be part of a journey towards a greater understanding.

Tailored experiences just for you

Visual/Self Discovery Tool

Deep relationships between users & businesses

Cognitive Growth Strategies

3.2 VISION Delivering meaningful experiences that make a difference.

3 .3 M I S S I O N Examining the world on deeper levels to uncover oneâ&#x20AC;&#x2122;s fullest potential by leveraging the Quantified self, and the IOT.

3 .4 P H I LO S O P H Y SEEK’s philosophy is to inspire and stimulate the community; to expand themselves to create a community of Seekers; to create platforms for people to look out more, in the here and in the now, to appreciate and seize every moment. SEEK believes that there is always more knowledge and more things to do out there, but the important aspect is to SEEK the most meaningful, at the right time and the right place.

“It doesn’t matter how slowly you go, as long as you don’t stop”

- Confucius

WHAT An extension of yourself

WHY To connect the world meaningfully

WHEN In the Moment

WHERE Anywhere or Everywhere

HOW Human Machine Learning

Your identity defines your experiences

No more setting up

APP

No more planning

DE VI CE

No more searching

TECHNOLOGY

3.5 EXPERIENCE JOURNEY The Journey of Seeking, with Seek is composed of these four high level steps. This process allows Seek and users to delve into the journey, and treat it as a loop, that continues to happen time and again, where contexts are identified, and experiences are seeked. It starts with the Context, followed by the desire of the individual, and then receiving prompts to finally seek an experience.

CONTEXT Understanding where the stage is set, and what is happening around.

DESIRE Analyzing situation based on how user feels, what they are doing and what they might wish to do.

PROMPT Suggesting a new experience that will fit to your exact personality and to whom you wish to become.

SEEK Seeking a new experience that will let you grow into an enlightened individual

curiosity

ready for unknown

3 .6 S E E K E R The demographics for Seek, are Seekers. A seeker is an individual who craves understanding. Being a Seeker is to partake in a journey of endless search. They are people who have the willingness to know, those who are always ready to learn. These are people who have an open minded attitude, and those who believe that exploration and discovery are the drivers for growth. This is because, as human being, exploring is in our nature. We want to learn and discover until to are able to better comprehend, not only the world but also ourselves â&#x20AC;&#x192; As of the demographics side, Seek as a platform will target 2 categories of people. (i) Hardcore Users People who want to experience everything they can possibly do in the now. (ii) Passive Users People who do not want to miss out on special and meaningful moments.

mastery constant change OPEN MIND

dventure

not missing out understand ing

journey self expression

OPEN HEART

pursuit of greatness

memorable

experience seeker

unlearning

SEEKER open mindset

OPEN WILL

childâ&#x20AC;&#x2122;s play cutting edge

investigating reality

BRAND

4.1 4.2 4.3 4.4

Seek Brand Brand Attributes Identity Development Brand Package

4.1 s e e k b r a n d The branding for SEEK was inspired by the free nature of human beings. In the beginning, the decision was to go with a minimalistic style with a subtle feel. Yet, as the brand evolved, it needed a balance of subtle as well as a joyful vibe that developed from its essence of creating fun, adventurous and out-of-the-box experiences. The combination of the two turned out perfect to match the App and the wearable. Since the brand behaves as a companion who guides you through your journey towards greatness, the tone of the brand relates to building relationships and is based on experiences. The intention was to design the brand in a way that it can add a splash of joy during the everyday. The vibe had to denote the essence of the brand.

relationships

Experiences

BRAND TONALITY Like a Companion Part of Everyday Lifestyle A journey towards full potentials

DISCOVERY

EXCITEMENT timeless

SMART URBAN

FRIENDLY

journey

pleasure

adventure

4. 2 B r a n d at t r i b u t e s After formulating the essence of the brand, it was important to structure out the elements of the brand in words, to easily design from words to visuals or physical forms. This methodology is an effective strategy, as it allows freedom to explore, yet with a manageable level of constraints to work along with. The brand attributes constitute the design principles, materials, forms, colours and textures.

Design principles Simple and Clean Forms

Classic Everyday

Integrated

Intuitive Interfaces

Outgoing & Reliable

Seamless Interactions

materials Elegant and Plush

Lightweight and Resistant

Minimal and Straightforward

Visually Appealing

forms Soft Geometries Transformable and Multi Use

Sleek

Secure and Safe

colours Balance of Mild and Vibrant

Merging with everyday lifestyle

Subtle but Noticeable

TEXTURES Smooth

Matte

4.3 I D E N T I T Y d e v e lo p m e n t With stating the brand essence and brand attributes, it was key to follow the same style and feel for the Identity as well. Various stages of brainstorming and iterations, both hand sketches as well digital sketches. Different styles were explored for the identity based on a few themes. SEEKâ&#x20AC;&#x2122;s identity symbolizes movement and flow, to glide through different facets of the world. The two parallel lines indicate steps that lead to another space, a new reality. The colour blue represents the skies and seas denoting that, the possibilities of seeking are infinite. It also denotes that, how all the smaller molecules make up the mighty oceans, likewise all the smaller experiences in life, create the whole stronger self. The colour also represents imagination, and intelligence that are the benefits one instils by being a Seeker. The typeface used for the Identity is Panton, for the balance of sharpness and curvature it has. This balance represents the fun, yet important aspect of Seeking a new experience.

IDENTITY

SEEK MOCK UP

INSPIRATION

TYPOGRAPHY

PANTON ABCDEFGHIJKLMNOPQRSTUVWXYZ

Helvetica neue ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

COLOUR PALETTE

Downy

#66CCCC

Curious Blue #3399CC

Boston Blue #3989C9

Dove Grey #666666

Silver

#CCCCCC

ENTERTAINMENT

KNOWLEDGE

WELLBEING

SOCIAL

Burnt Sienna

Ecstacy

Mantis

Fuchsia Pink

#74C365

#C154C1

#EC5756

#F68923

P L AT F O R M

5.1 5.2 5.3 5.4 5.5 5.6

Platform Digital Aura Tags Aura Fit Seek Aura Categories

5 .1 P L AT F O R M Seek is a platform. It takes everyday spaces, objects and people in the world and transforms them into content rich data, that can be accessed to anyone present right there, creating enriching experiences. The platform is based off oneâ&#x20AC;&#x2122;s digital aura, that grows and evolves constantly Seek consists of three main elements, which are the behavior map, location map and the communication and action map. These refer to the activity and the current situation, and the actionable steps that can be made to further Seek the ideal experience.

Digital Aura

Ideal experiences

BEHAVIOR MAP

LOCATION MAP

Current mode of behaviors and desires

Current location and location of objects, places, people around

COMMUNICATION AND ACTION

Seamless data delivery

5 . 2 D I G I TA L AU R A An Aura is an extension of an entity. A digital Aura is the warehouse of all the data collected, stored and generated by the entity. The digital aura is a blend of what the entity is all about, based on the content collected from various sources, and also based on the experiences undergone by the entity. SEEK constructs a world, where every person, object and space has a digital aura. The Auras differ from each other, based on their unique personality traits, functionality and other objectives. Auras contain real time data, data collected from previous experiences, and the essence of an individual or any other entity.

DIGITAL AURA

Entertainment Knowledge

Person

PERSON

who am i? what am i doing? what am i feeling? what do i want to do? what do i need? who am i? what are my desires? what are my wants? what am i doing?

what am i feeling? what do i want to do? what do i need? what are my desires? what are my wants?

Wellbeing

Social

Object

OBJECT

what am i? what is my purpose? what do i do? what do i want to do? who makes use of me?

Place

SPACE

what am i? where am i? what do i do? what do i like? who visits me? am i? whatwhat do i need? whatwhatâ&#x20AC;&#x2122;s do i wantmy to do? story?

where am i? what do i do? who do i accomodate? who visits me? when am i open?

The inner core of the Aura signifies the true essence of who you are, which will be generated by the culmination of content that will be collected from various sources. This would be from the content that you enter into the system, Facebook profile information, based on your activity on Facebook, and based on other legitimate databases that you frequently use. This information is usually constant, and might not change too often. The data in the core, are aspects such as your birth date, gender, location, profession, passion, hobbies, your values, beliefs, etc. The data in the core of the Aura can be modified to a certain extent, for the authenticity to pertain. Human beings have an ever changing nature, as our thoughts, feelings and actions constantly keep changing based on the situation. This forms the outer part of the Aura, which are the ever-changing and non-permanent layers of the Aura. These are the variables that are constantly being redesigned throughout your experiences with the moment. The data in the periphery are aspects such as current mood, current schedule, short terms goals, etc. This data keeps alternating by data collected based on user behavior and user experience. The peripheral Aura at some situations has more impact, as the current situation determines a lot of factors, allowing the user to explore a new realm of experiences, which might then add onto the core Aura as well. So peripheral aura experiences allow users to discover and acquire new perspectives and approaches. Similarly, the Auras of objects and spaces have a comparatively constant core and an ever-changing periphery.

5 .3 TAG S An Aura is basically a large database of tags that define you. These tags fit into the two different sections of the Aura, being the Core and the Periphery. A tag is a basically an identification attached to a person or a thing that represents a certain characteristic. The depth of detail of the tags will vary based on the situation. There will be two sets of tags, those that the user can visually see on the App, which will be high level tags to guide the user of what they are, and what exactly they are getting into. The other set of tags are those found, compiled and understood through deep learning and data mining through technological means, which contain deeper levels of tagging to find relevant and accurate content. The Auras of entities are generated by Tags, and Tags are generated by various sources based on the entity. The primary source of information would be Facebook. Right now, Facebook has verified profiles of most people, and places. SEEK will access these profiles and undergo a intelligent filtering system of gathering keywords from these profiles, to generate Auras for these entities. Right now, Aura generation is possible through Facebook for People and Places, and will also be plausible in the near future for objects, if not it could be gathered from platforms such as Amazon Echo or Nest.

historic walks

cultural fests

bookstores

walking

parks

magazines

nature walks

reunions

beaches

community

meetups

theme parks

meditation

sports

fine dining

group runs

spa wellness

theatres

social groups

5 .4 AU R A F I T SEEK’s mission to connect the world by delivering meaningful and relevant experiences. This is possible through Aura Fit. Since every entity has an aura, and every aura have tags, these tags help in finding the most accurate fit between two entities. The meaning of Aura fit is basically when, one entity is suggested as a subject for SEEKing, to another entity. This fit takes place by matching tags based on two auras, looking into both their core as well as their peripheral auras, and filtering out only the tags that fit, and that are relevant to the context.

PERSON

place

Laura’s aura fits with Royal Ontario Museum as both Laura and ROM have similar auras. As Laura enjoys archeology and Modern Art, and ROM has these exhibits in their museum. The rating, which is the common level of interest between the entities here is a 7.

5 . 5 S E E K AU R A Auras are entities. We are constantly seeking for new experiences, to expand our perspective. What if we can experience these intense and deeper levels of the world, in someone’s perspective. Imagine your friend or any of your favourite celebrities were walking along with you and telling you immerse into an interesting experience around you, or also if they just told you to look at something they found interesting and intriguing. By seeking Auras of People, this is possible. Through seeking and Aura, you can experience the world in Leonardo Da Vinci’s perspective, or anyone who want to SEEK. This notion of being able to experience the world first hand, through another individual’s perspective will expand your perception, and frame a whole new outlook of the way you might see the world. As every individual is unique in their own way, the experiences delivered to you are going to be different than the experiences delivered when you are seeking other’s auras.

PERSON

person

Stina wanted to broaden her knowledge about the world of cooking, so she decided to seek her friend, Nathan’s aura, who is a chef for about 2 hours on her way back home, from work. By doing so, she became more aware of Food and Cooking from wherever she was.

Seek a friend’s, celebrity’s, influencer’s, a place’s aura, or anyone’s aura in the Seeker Community or Facebook Community.

5 .6 C AT E G O R I E S Once the digital aura is formulated, each place, person or object has a predominant category in their aura, versus other categories. Entertainment This category consists of pleasurable activities that give us sheer happiness and joy, for pure entertainment purposes. It consists of events that could be your hobbies, or just something you enjoy doing or are willing to try out. It could range from adventure sports, to theatre shows and musicals.

Karaoke camps amusement parks festivals arcade food laser tag sports football festivals dance ENTERTAINMENT travel zorbing concerts festivals fine dining theatre beaches movies mystery room theme parks shows

Pleasure, Events, Leisure.. SHOW MORE

Wellbeing This category consists of events that are focused on holistic well being, anywhere from health activities, to leisure and relaxation. It includes tags that let help people to focus, work on their fitness, relax their mind, and open up their pores to become rejuvenated and fresh every moment.

mindful living sleep boxing health food fitness marathons yoga meditation sauna spa parks WELLBEING nature walking doctors stairs group runs nature Physiotherapy focus Calisthenics jogging hydration gym

Relaxation, Mindfulness, Leisure.. SHOW MORE

bookstores lecture series ymcaâ&#x20AC;&#x2122;s

info centers

career fairs philosophy university talks travel film KNOWLEDGE schools heritage magazines walks museum city tours employment services workshops

Knowledge This category consists of information and facts, which help an entity grow into anything it wants to be. This includes tags regarding education, career and profession, and also general knowledge and information about the world. It allows people to grasp a new topic of interest, or master an activity they love or just get to know about something interesting.

Information, Education, Professional.. SHOW MORE

farmerâ&#x20AC;&#x2122;s market concerts barbecue airports live shows parks reunions library chat meet ups rotary SOCIAL cultural fest party bar community center fests facebook games concerts

city dog shows

Social Social consists of event, activity or experience that involves people. It includes a wide variety of community events, or social endeavors with family, friends, or community. It gives a chance to exchange ideas and build relationships to create stronger bonds between people.

People, Relationships, Community.. SHOW MORE

APP

6.1 6.2 6.3 6.4 6.5

Seekâ&#x20AC;&#x2122;s Mobile App App Inspiration Information Architecture Wireframes Screens

6 .1 S E E K ’ S M O B I L E A P P Seek’s app is the content hub and the core of the platform, where content is added and generated. It allows seekers connect with people, and to gain knowledge about everything they stumble upon. The App is compatible with iOS and Android, and will soon have an iWatch application as well. The App intends to understand all the users’ needs, and organize the information relevantly, to set up customized daily rituals and itineraries based on the individual’s lifestyle.

Auras for Individuals

Auras for Spaces, Businesses

Customized Feeds

Real Time Notifications

Seeking other people’s auras

Personality Tags

Experience Tracking Google/Social Media and Content Loops

6 . 2 A P P I N S P I R AT I O N For the design of Seek’s App, many leading social media apps were viewed for inspiration, including Whatsapp, Facebook and Instagram. While designing the App, my biggest considerations were for the functionality of the App, in terms how a user would interact with the content. Being an app that provides experiences, I wanted to have a visual feel, so that users can quickly relate to the experience and make a decision of seeking in a flash. I looked for inspiration for interactions in Yummly, and Pinterest. I want the App to have a fun and energetic feel, with a notion of constant movement. For the feed, and for the other functionality of the App, I looked into certain elements from Youtube and TED. I decided to go with constant movement of scrolling horizontally and vertically on same pages, to feel the constant flow of experiences throughout the App.

The look and features of the Do App by Invision inspired me to take the simplistic approach. The style of this App inspired Seek’s app to have a splash of bright colour along with white space and photographs. Another aspect of the DO App that inspired Seek was the vignette for images, to view text more clearly. This App also gave me insights to understand the balance of graphics, photographs and whitespace on a screen.

Google’s Material UI kit inspired Seek in terms of the bold text formats and button styles. The most significant aspect was the bold colours. Seek’s essence had to stand out to deliver the fun and excitement and this had to be portrayed through splashes of colours throughout the App.

The UI kit of Apple watch is fun and colourful. Elements of designs from this kit were suitable to represent the auras of people and profiles of experiences. The concentric circles from the watch app, that highlight a certain amount in the circle to denote progress, were used for denoting the percentage for the auras as well in the Seek App.

6 .3 i n f o r m at i o n a r c h i t e c t u r e Once the use cases were put in place to show that value of SEEK, step by step functioning of the experience took place, to begin listing out the flow for the Mobile App. The mobile App of SEEK is predominant for the platform. Features for the App were listed out based on the key concepts of SEEK, AURA band and what had to be conveyed to the user. Scenarios were created, prototypes were made, and various iterations took place. The information architecture of the map included these Site maps, which were created to understand the way the information would be structured in the App. Defining what the various pages would be and how each page would link to one another, so that they flow in an intuitive manner. This is important, as SEEK’s App requires the user to quickly get content, so that they can take actionable steps in a jiffy. The pages highlighted, are the main pages that have been prototyped.

SPLASH PAGE

ON BOARDING

SYNC

BUILD AURA

GET STARTED

MY FEED

SURPRISE ME

EXPERIENCE PROFILE

MY PROFILE

FOLLOWING

SEEKs

DISCOVER

CURATED EXPERIENCES

EXPERIENCE PROFILE

SETTINGS

NOTIFICATIONS SETTINGS

EXPERIENCE PROFILE

BOOKMARKS

BUILD MY AURA

PROXIMITY SETTINGS

SYNC DATABASES

SEEKER MODES

EXPERIENCE’S AURA

ABOUT EXPERIENCE

CONTACT/LOCATION

SIMILAR EXPERIENCES

PEOPLE

EXPERIENCES

6 .4 W I R E F R A M E S After understanding the basic flow and structure for the platform, wireframes were created, identifying suitable layouts for screens. I first started out with paper prototypes that helped to play around with the flow to check what worked best. Followed by that, I began working on 2 different set of wireframes, to see more progress. The first approach was based on structuring information in the right way, and determining the number of screens required throughout the app.

SPLASH PAGE

WELCOME

SETUP

PAIRED

SET UP YOUR DEVICE

WELCOME TO THE WORLD OF SEEK

TAP THE DEVICE TWICE

SEARCHING FOR DEVICE

TURN ON BLUETOOTH

SUCCESSFULLY PAIRED!

Find My Device

Name Email Password

Where your Dreams become Reality

ONBOARDING

HOW SEEK WORKS

HOW THIS WORKS

BUILD PROFILE

BUILDING YOUR PROFILE

CHOOSE THE LIFESTYLE YOU DESIRE

CHOOSE OR EDIT COLOURS

NOTIFICATIONS

12 : 06 Wednesday, March 2

SEEK new

ADVENTURE

El Cantina: Mexican Bar - 50m Carpet Factory: Historic office - 200m Music Garden: Parks - 500m

SOCIAL

START EXPLORING

LIFESTYLE DESIRED

YOUR CURRENT MOOD

CALENDER & SCHEDULE

PROFESSIONAL ADVENTURE GOAL SETTING

YOUR LOCATION

CURRENT TIME

KNOWLEDGE

SEEK Choose your desired lifestyle SEEK YOUR CRAVING

Start Exploring

Find locations around you that..

INFOCARD(ii)

Continue

INFOCARD(iii)

Hungry?

BOCA

HYPER TARGETED SEEKS

SEEK DASHBOARD

CHOOSE ACTIVITY BASED ON LIFESTYLE

50m

SEEK DASHBOARD

HYPER TARGETED SEEKS

Harborfront Center Adventure

Lets Seek

SEEKER PROFILE

PREFERENCES I WANT TO SEEK WITHIN

DISCOVERY SETTINGS 0m

Take Me Here

NOTIFICATIONS

5km

I WANT TO SEE

SEEKER HISTORY Biking

Junk Food

Drink

Monthly

Yearly

PREFERENCES HELP ?

All the time

REPEAT MODE YES

Take Me Here

Weekend Maps

Info Ratings Location

A small rustic Italian restaurant with pizzas and pastas and amazing desserts.

NEXT El Cantina - 200m

Harborfront Center 500m

CONNECTED ACCOUNTS Google Social Media Calendar

A fun family destination with lots of indoor and outdoor activities to enjoy the best of all seasons with year round activity centers and entertainment.

info

hours

reviews

EDIT OPTIONS RESET SYSTEM

curate

Save Hyper Targets

Almost Never

The second set of wire frames were designed based on the flow diagram formulated before, but more importantly were with the intention to understand the feel for the final prototype. These wire frames were categorized into 3 sections, which included SetUp, Search and Seek, and Feed and Profiles. The designs were constructed along with the small details of features and functionality, and also experimentation with colour coding, as the intention of the app was to be visual and enthralling. Followed by this, these wireframes were taken to online prototyping tools, to convert them to functional mock-ups that were interactive.

6.5 SCREENS

N OT I F I C AT I O N S C R E E N S The notifications are one of the most important aspects of SEEK, as it involves quick and actionable steps before seeking the experience. The notifications are formatted in a conversational form. Since the system is synced with your calender and proxy mood profiles, it understand the gaps in between your schedule to suggest tiny getaways, and this awareness is considered and delivered to the user, through quick notifications that will appear while receiving a colored trigger notification as well.

HOME SCREEN The home screen involves real time data of experiences around you based on time, schedule, etc. It consists of the feed, Surprise Me, Profile, Discover, Settings options. Users can seek an experience from the home screen itself by clicking on any of the following, or by simply tapping the seek button on the experience, that will pop up a map of your location.

The feed displays a visual list of experiences, live and other. It allows you to toggle between your aura and anyone elseâ&#x20AC;&#x2122;s aura. Surprise me allows user to choose a feeling, and experience activities based on that and your aura.

The profile allows you to view your previous seeks, seekers following and lets you build you aura further.

Discover creates curated experiences just for the user based on their behaviors patterns and evolution of their digital aura. Settings allows users to manage their notifications, privacy, proximity, calender and various other nitty gritty aspects to get the best results.

WEARABLE

7.1 7.2 7.3 7.4 7.5 7.6 7.7 7.8 7.9

Aura: Wearable Model Wearables Inspiration Form and Design Design Variations Prototyping Electronics Technical Drawings Features

7.1 AU R A : W E A R A B L E BA N D The wearable device is one of the elements of Seekâ&#x20AC;&#x2122;s platform. It is fundamental for the people who want to explore new experiences, and enjoyable for the passive users. The device defines an individual as a Seeker, and tracks relevant data from the user to provide relevant results. It has a set of features that can measure, detect and understand feedback during an experience. The name of the band comes from the idea of it being An Extension of yourself, your own Aura.

Colour Coded Smart Triggers

Vibration Sensors

Feedback Loops

Navigation

Seeker Identity

Syncs with Smartphone

Geo Location Detection

Tactile

It generates colours based on your desire, which denotes what your current mood is, and what you want to immerse into. The significance of a wearable bracelet for the purpose is SEEK relates back to the core essence of SEEK, where high importance is given for living the moment. The wearable behaves as an unobtrusive accessory that will allow the users to quickly gain information on the go, without using their smartphone always. Also, AURA does not have any digital displays, and is purely is through haptic and tactic means, through light sensors and slight nudges whenever it needs to communicate an experience to you.

7. 2 W E A R A B L E S From prehistory, we human beings have been dependent on our tools to enhance our states of being. We are constantly striving to enhance our experience beyond our capacity. To assist this, we build extensions of ourselves to better an activity. For example, we built cars, so that we could move faster, eyeglasses to see better, footwear to walk conveniently, etc. In the digital world, the possibilities seem endless, as technology has given us the ability to challenge science, and create systems, products and gadgets that are beyond the human spectrum. Wearable tech is a relatively new industry, which has been booming tremendously, Hundreds of new devices being created quite often, because of the ease, portability and benefits it provides. Wearables have become as accessible as smart phones, and are becoming a common trend that fits inside the whole world of the Internet of Things. A more recent variety of wearables are wearable jewelery, and these are becoming more popular, as people like the fact that technology can seamlessly be embedded into our clothing and our habitual accessories.

7.3 I N S P I R AT I O N AURA isnâ&#x20AC;&#x2122;t like any other gadget or piece of technology on your body, but is more like a piece of jewelery. The reason for this, was so that it had a seamless relationship with your everyday, to just be an accessory that can change and enhance your every moment. The notion of jewelery had to be marketed in a way, so that it was targeted to both men and women, which concluded the idea of the AURA band. The intention of the wearable was to be classy and seamless. The idea was also to represent AURA as a platform for future possibilities as well, because of which an anodized aluminum feel, that is similar to the iPhone was chosen. The inspiration for the AURA band was from some timeless pieces of simple jewelery. The form of the AURA band had to be slim, and tight fit, so that it did not move around easily. This cuff like structure was selected because the triggers for the band had to constantly be accessible and viewable to the user. The placement of the colored bands were strategically planned, so that people can view these triggers just looking down at their wrist, and not necessarily lifting up their hand and understanding what it means.

PRODUCT PERSONALITY

Soft Geometry

Subtle & Lightweight

Tints of neutral colour

Minimal

Layered Complexity

Simple and Smooth

P R O D U C T I N S P I R AT I O N

7.4 F o r m a n d d e s i g n AURA will keep up to trends. It constantly is in sync with what is happening in the industry, and transforms itself accordingly to meet the requirements of the particular demographics. The trend right now is wearables, and it will remain for a few more years. People are willing to invest on smaller gadgets that do specific tasks now. Yet, very soon all of this will get integrated into one single platform, which would be the Apple Watch. With Augmented Reality gaining lot of spotlight now as well, it is only the matter of time for these platforms to becomes the norm. With Augmented Reality, SEEK will have the opportunity to portray Digital AURA in a way that it blends onto the physical reality, and represent small streams of colour around each place, object or person you see. This might be through glasses or digital lens, or just through micro projectors from wearables on your clothes. There are possibilities in the near future, for AURA to take form of implant-ables in our body. These possibilities of how the Digital AURA is manifested can keep going on and on, with technological advances. Yet having the same core the essence of SEEK in regard to the fundamentals of human behavior. So important aspect here is that, the significance of the physical form of the aura band is less significant in comparison to what it is trying to achieve. Also, in the course of all the transformation, AURA will remain to be unique, and will still make efforts to be a standalone identity for Seekers. This could be possible by distinct icons, visual cues, digital codes, that automatically become aware and perceive to portray itself as a Seeker.

After brainstorming design concepts for the AURA band, a few CAD models were developed and rendered, to understand form, material feel and aesthetics. From this, 2 models were selected for further development.

7. 5 D E S I G N VA R I AT I O N S

7.6 P R OTOT Y P I N G A standalone wearable device, in comparison to an iWatch, made more sense in this context for various reasons, based on its functionality and significance. Currently, most individuals do not have smartwatches, but only have smartphones and some niche wearable devices based on what the user cares about. People wear the FitBit, because they care about their health, and want to be aware of their metrics, to improve and do better. Similarity, the AURA band is meant for people who care about SEEKing, and those who want to explore new experiences as an everyday routine. Based on the inspiration found, and the form and design specs, and the design variation, prototyping was done.

7.7 E L E C T R O N I C S The electronics of the wearable included a set of brainstorming sessions as well, to finalize the top requirements that needed to be embedded in the device. The list of components is mentioned below. Yet, for the version that would be manufactured, the components might differ based on mass production requirements.

COMPONENTS LIST Battery - Lithium Polymer Battery Micro controller - Nano Scale Force Sensor - Capacitive Touch Vibrator LED colours (4) LED dot Capacitors Resistors PCB Board Timer Bluetooth 4.0 Temporary Storage - 2GB

Prototyping the electronics for the product involved playing around with various PCB boards, and bread boards to test out the colours, frequency of tap, etc. The prototype was made based on the bracelet size, but needed some modifications, as they were limitations of sizes.

7. 8 T E C H N I C A L D R AW I N G S

7.9 f e at u r e s

Magnetic Clasp Magnetic Clasp Vibration Motor Vibration Motor Battery Battery

Dynamic LED Dynamic LEDLighting Lighting Touch Sensitive Touch SensitiveInterface Interface

The AURA band consists of various elements embedded in the band, as well as interactive surfaces on the outside. (i) The colored triggers indicate different colours based on category of the trigger received. (ii) The wearable send mild buzz signals, to inform the user that there is a notification, for them to view. (iii) Another feature is a navigation tool, which is a single LED colored dot that lights up on the wearable in the direction of the final destination, to indicate the way for the user to go. (iv) The wearable behaves as a feedback tool as well, so that the user can inform the platform, and also share with their friends and with other seekers if they liked or disliked a certain experience.

(i)

Colour Coded Smart Triggers

(ii)

Vibration Sensors

(iii)

Navigation

(iv)

Feedback Loops

EXPERIENCE

8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8

Technology Behavior Platform People, Objects, Spaces User Experience Journey Experience Journey of Other Entities 6 Dimensions of Wellbeing Human Needs Partnership

8 .1 T E C H N O LO GY SEEKâ&#x20AC;&#x2122;s goal is to organize and deliver experiences to users based on their unique identity and personality generated through various databases. SEEK needs to collect, understand, synthesize and generate meaningful content to users in a jiffy. In an environment, SEEK will identify where you are, what you are doing, how you are feeling, and what you might want to do right now. For this, SEEK needs to know all this data in real time.

DETECT DETECT SEEK needs to detect and understand your situation, SEEK needs to detect and and your context. This understand your situation, and happens through the your context. This happens user data that is tracked, through the user data that is as well as the through tracked, as well as the through syncing syncingwith withyour yourcalendar, calendar, and through your other and through your other databases, databases,that thatwill willbetter better inform the current situation. inform the current situation. Also, Also,it itwill willdetect detectyour your location by geolocation location by geolocation positioning. positioning.

UNDERSTAND UNDERSTAND After detecting the context, it understands what you After detecting the context, it might want to do based understands what you might on your current situation, want to do based on your as well as based on your current situation, as well as previous patterns. This based on your previous is possible Machine patterns.by This is possible by learning, as it starts to itpick Machine learning, as starts up to patterns experiences pick upofpatterns of thatexperiences you might like that based you might on like the based keywords that match on the keywords your personality, your that match yourand personality, current situation. and your current situation.

COLLECT COLLECT Based on the activity or experience suggested, Based on the activity or SEEK needs to collect experience suggested, SEEK information based on the needs to collect information particular category. This is based on the particular possible by having access category. This is possible by to having Socialaccess Media,toand Social Search Engines for Media, and Search Content Engines for about the Context. Content about the Context.

Machine learning

CONVERSATIONAL AI’s

DATA MINING

Seek’s ultimate function and goal is to learn about an individual’s behavior based on their digital aura and their experiences. Through detecting content and data mining, it predicts experiences by developmental learning of social interactions.

We want Seek to feel like your companion. So the interface is designed in a way that allows the platform to converse with the user based on their current situation. Text based conversational UIs allow the user to get notified on the go through simple and relatable language customized to the individual.

Data mining will extract patterns of knowledge from large amounts of data and and transform itself into valuable content to be delivered at the right moment. It is the brain and filtering mechanism to understand and transform and organize data.

SYNTHESIZE SYNTHESIZE

DELIVER DELIVER

LEARN LEARN

Based on the content it collects, it needs to filter out Based on the content it tags based on the entities to collects, it needs to filter out choose the most accurate tags based on the entities to result. This is where most of choose the most accurate the technology is involved, result. This is where most of where practices of Deep the technology is involved, Learning and Machine where practices of Deep learningand areMachine put forthlearning to Learning learn patterns from the are put from forth to learn from past and suggest solutions patterns from the past and for the solutions present. for the suggest

Based on these results, the ideal solution or answer is Based on these results, the picked and delivered to the ideal solution or answer is user with basic information picked and delivered to the about the place, object or user with basic information person. This happens either about the place, object or throughThis sending quick person. happens either notifications or opening through sending quick up its Aura on the App.up its notifications or opening The Technology Aura on the App. used The here are by conversational Technology used here areUIby Streams, where the AI conversational UI Streams, communicates with you, where the AI communicates suggesting you whatyou to what do, with you, suggesting based on theoncontext. to do, based the context.

Based on the user’s experience, SEEK’s back Based on the user’s end will log the satisfaction experience, SEEK’s back end or dissatisfaction based on will log the satisfaction or the frequency of visits of dissatisfaction based on the a certain type of category, frequency of visits of a certain or by time spent type of the category, or by in thethat particular location, from time spent in that particular the metrics location, frommeasured the metricsfrom the body,from or through theor measured the body, feedback loops from the through the feedback loops AURA from theBand. AURA Band.

present.

seek as a behaviour platform Tracks and generates information

Generates digital auras for entities

DIGITAL AURA people spaces objects FIND YOUR FIT NOW HERE KNOW

Creating a database of knowledge generated by experiences to seek moments that are meaningful and memorable

Awareness of all entities

Pockets of Knowledge everywhere

Big data in the physical world

8 .3 p e o p l e , s pac e s , o b j e c t s These are the three buzz words in the Internet of Things Community. These entities valuable than ever before, as they are becoming “meaning making machines”. To detail out Seek’s Experience, these entities are key, as experiences based on each of their individual digital auras, and context. Here is an exploration of the three entities, and the categories that fall under them.

people

individuals Seekers who are a part of the Seek community

celebrities Celebrities who have verified facebook profiles

COMMUNITIES Communities who have verified facebook profiles

live data - info Generated by Facebook, news channels, blogs. eg: Sunsets, trending live events

everywhere spaces Generated by Facebook’s content or Google Maps. eg: Nature, scenic views, abandoned areas, etc.

smart home device Generated through IOT hubs in the home eg: Nest, Amazon Echo, Apple Home, etc

wearable device Generated by devices worn by individual eg: Smart clothing, Apple watch, smart wear, etc

spaces

retail/businesses Generated by Google Maps, and Facebook eg: Stores, Restaurants, Museums, Parks, etc.

objects

iot databases Generated by IP address eg: smart bikes, smart traffic lights, smart cutlery

Seekers Friends/Family/Circle

Bloggers/Vloggers

Celebrities

Social Media Influencers “Anyone and everyone” Leaders

Tech Savy Philosophy Enthusiasts Traveller/Explorers

Students/Professionals Everyday Commuter Retail Parks

Educational/Professional institutions “From the ordinary to extraORDINARY”

Entertaining spaces

Lifestyle Activity Spots

Community Spaces

Arts and Drama

Historic/Famous Monuments

IoT connected Home Google Nest Jibo/Amazon Echo

ToolToys

Interactive Installations

Apple Watch “Anything, Anywhere”

Conversational Objects

Wearable Jewellery

extraOrdinary Object

Augmented Reality Paltforms COMMUNITIES

8 .4 U S E R E X P E R I E N C E J O U R N E Y Itâ&#x20AC;&#x2122;s all about the experience! In todayâ&#x20AC;&#x2122;s world, delivery of the product or an app becomes insignificant in front of value of the overall experience. Being a seeker is all about experiencing new things anywhere and anytime. The experience journey of seek begins from awareness of the product, to the end goal being the continuous journey of Seeking. The Step A part of the journey remains the same, while Step B, constantly changes based on the individual and the situation. Step C again usually is similar based on the experienced suggested to the individual. The process can keep going on, and the frequency of this journey is controlled by the users, as they can decide how often or rarely they would use this service to seek new experiences during the everyday. This journey map exclusively details the interactions of the user with the platform, without giving too much importance to the technical aspects of the product.

100

STEP A

STEP B

STEP C

HEAR ABOUT US Become aware of platform through facebook/word of mouth/ app store

GET STARTED Enter the world of seek, begin seeking

LEARN Get basic information about the experience (place, event, activity, etc)

download & purchase Download app on app store, purchase wearable on online store

VISIT Experience the Experience, witness what’s out there to seek

sync with device Sync wearable with the app through bluetooth

cONTEXT Detecting various aspects of the individual Location Time Situation Schedule Mood Added layers Interests Goals

Set up Sign up or Log in with Facebook ot Google accounts, and set up profile

TRIGGER Receive a buzz on the wearable, followed by a colour trigger (category)

NEARBY Check for similar experiences nearby

BUILD AURA Navigate through app by adding on to your digital aura

BECOME AWARE Know what you can experience right now and right here

CONTINUE JOURNEY Continue with routine, until the next seek surprises you

CUSTOMIZE Add tags and goals based on the person’s digital aura

SEEK Decide to seek the experience, by going or not going there

FEEDBACK Swipe on device left or right to mention if the experience was liked or disliked

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8 . 5 E X P E R I E N C E J O U R N E Y O F OT H E R E N T I T I E S Spaces and objects play an important role in Seekâ&#x20AC;&#x2122;s platform, focusing on places now. Spaces and objects can generate, build, create and evolve their own digital aura as well. The aura lets them identify themselves as a company, organization, a location, an object in a more organized, relevant and representational manner. Businesses can leverage their existing facebook profiles, that will access Seekâ&#x20AC;&#x2122;s platform to build the aura, but still be able to access and manage all the data collected and information from facebook itself. By generating their own Auras, they can easily attract and market to the most suitable user group, in the moment to enhance the now.

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FACEBOOK ACCOUNT A location already has a facebook profile can be a part of Seek once verified

SCAN ENVIRONMENT With aura set up, the location begins to scan environment for similar auras

ATTRACT Through Seek, location/business sends triggers and attractive offers

GENERATE AURA Seek will allow facebook locations to generate and build their own aura

SEEK POTENTIAL With filtering processes & aura, Seek has access to individuals who will most likely visit the place

MARKET Potential users become aware and might Seek the particular location and can build relationship with brand

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8 .6 s i x D I M E N S I O N S O F W E L L B E I N G Focusing on the core of an individual, it is key to understand how a business or platform affects the human being on all levels. Seek has been placed and examined based on the 6 dimensions of wellness (sourced from: national wellness institute). This model is meant for self directing and individual towards the high consciousness, by encompassing the multidimensional and holistic being we are, including our lifestyle, mental, spiritual, wellbeing, etc. Focusing on each of these dimensions, makes a person become aware of its interconnectedness, that is essential for the essence of what Seek intends to deliver.

ENLIGHTENMENT/PRESENCE

SPIRITUAL

PHYSICAL

EMOTIONAL

BEING ACTIVE

IDEAL MOOD

INTELLECTUAL

SOCIAL

New perspectives

CONSTANTLY LEARNING

OCCUPATIONAL REACHING FULL POTENTIALS

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Spiritual dimension of Seek focuses on being a part of the journey and to appreciate and sense the presence of the expanses of life. Seek understands and learns about how you feel over time, through various sources. It connects with the individual on an emotional level. Seek encourages interdependence of individuals and other entities, to expand perspectives and to create a community of seekers. By seeking anytime and anywhere, you have the capability of reaching full potentials by the activities, skills and values you learn on the way. Allowing knowledge to flow through, with every experience becoming a learning experience.

Seek keeps you active and lets you reach your goals. It lets you explore more that what you would normally do on a routine basis.

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8 .7 H U M A N N E E D S As Seek is a platform dedicated for individuals to reach their fullest potential every moment. This is why it becomes important to understand what motivates people and analyze if there is value of these needs and motivations in the context of a human beingâ&#x20AC;&#x2122;s experience. To understand this, the platform has been positioned and analyzed using Maslowâ&#x20AC;&#x2122;s Hierarchy of Needs framework (sourced from: simplepsychology.org/maslow). The five stage model is divided into basic needs and growth needs. Seek serves both the categories, with its ultimate focus being the growth needs and goals, which is towards Self Actualization.

Creativity Imagination Seeking Self Brand Identification Ever changing personality Building relationships Expanding perspectives Empathy Companion

Accessibility Reaching Goals

Routine Surprises extraOrdinary

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8 . 8 PA RT N E R S H I P Data has become the most significant material of use in today’s world, and most companies are dealing with enormous amounts of content every other minute. Large organizations have access to extremely user and context information, that is highly valuable and necessary for Seek. A smart business is one that leverages other businesses for what they do best, so that the business can focus on their own expertise. Seek will therefore partner with Facebook, for various reasons, as they are the front runner of social media worldwide, which is becoming the world’s largest data hub with millions of content pieces generated by users on a daily basis. Leveraging their expansive network of individuals, enterprises, etc and their content, Seek can benefit and also deliver valuable data to them.

SEEK BENEFIT As Seek will generate digital auras for people and businesses, by accessing facebook’s data hub of information from facebook’s verified profiles. In the future, Seek plans of incorporating augmented reality into the platform, to identify elements seamlessly in the environment. Seek requires data of all the nitty gritty spaces and things in the world, with a geo location tag associated with it.

Seek will deliver meaningful customizable real time data to facebook

FACEBOOK BENEFIT Facebook can leverage the data generated from Seek’s database of experiences that will result in real time tailored content from user’s unique experiences based on their context. Seek would leverage Facebook’s existing capabilities of the developments and growth with oculus rift and other virtual reality platforms. Facebook can deliver this information, as with the content people upload and share, elements can be detected from photographs, videos, live streams, 360 degree videos, etc. Facebook will deliver user and business content, from various sources of people and will allow sharing capabilities to Seek.

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BUSINESS

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9.1 9.2 9.3 9.4 9.5 9.6 9.7 9.8 9.9

Stakeholders Brand Positioning Experiential Business Journey Business Model Value Proposition Canvas Business Model Archetype Market Analysis Opportunities Road Map

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9.1 S TA K E H O L D E R S Stakeholders are the people, organizations or communities that have a direct affect on the interests of the company. Depending on the scope of the company, the stakeholders differ. The stakeholders of Seek are categorized based on Users, Enterprises and Collaborators. Users are vital for any business to function, and in the case of Seek, users lie in the core of the platform. Enterprises on the other hand are the driving force, as they are source for experiences and content for users to explore, and because of which businesses can effectively market themselves. Collaborators are those who make Seek a reality, from research to development and marketing. The following map strategically understands the importance of each of these stakeholders, and expands these categories into the scope and detail it can delve into. MINDFUL INDIVIDUALS

CREATIVES

PHILOSOPHERS IOT SPACE

RETIREMENT AGENCIES SEEKERS

TRAVEL AGENCIES BUSY INDIVIDUALS

TRAVELLERS

YOUTUBE CHANNELS FAN CLUBS CODES AND LAWS INTERNATIONAL RELATIONS RETAIL OFFICES MARKETING

VLOGGERS

GOOGLE MAPS

GOOGLE

NEST SOCIAL DATA

FACEBOOK

USERS PARTNERS

COMMUNITY

CELEBRITIES

SEARCH ENGINES

CONTENT GENERATORS

INFLUENCERS

CITY BOARD

GOOGLE PLUS

PROFESSIONALS

FRIENDS & FAMILY

VISUAL SEARCH TOOLS

PERSONAL DATABASES SOCIAL MEDIA

TOURISM

BUSINESS ORGANISATIONS

SERVICES HYBRID BUSINESSES

TECHNOLOGY EXPERTS

COLLABORATORS

MERCHANDISING

ELECTRIC ENGINEERS

DEVELOPERS

MACHINE LEARNING PLATFORMS ARTIFICIAL INTELLIGENCE EXPERTS

ENGINEERS

ANGEL INVESTORS

GEO LOCATION DATA IOT SYSTEMS

LIVE DATA STREAMS

VIRTUAL REALITY PLATFORMS

FACTORIES

MANUFACTURERS

INVESTORS

DESIGNERS

ADVERTISING

TERTIARY

SECONDARY

PRIMARY

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GENERATION WHY

EXPLORERS

CHILDREN EXPERIENCES

SMART PHONE USERS

RESEARCHERS WEARABLE TECH LABS

ENTREUPRENERS GOOGLE VENTURES

VENTURE CAPITALISTS

TECH STARTUPS

BLIPPAR

PSYCHOLOGISTS BIOMETRIC DATA EXPERTS SEARCH IN PHYSICAL WORLD

9. 2 B R A N D P O S I T I O N I N G SEEK is strategically positioned as a platform, to suit its target audience and to identify itself in the market. SEEK is meant for those who want to take that extra step and learn or experience something new. They could be either introverts or extroverts based on the experience. But as SEEK delivers highly social, as well highly isolated experiences based on the situation, it sits in between the two categories. On the other hand, SEEK delivers experiences, it is all about the feeling one receives by participating in that moment of excitement. SEEK does not require you to think about what to do, but it understands what you are thinking. So in this dimension, SEEK sits right in the center of the 4 categories, with a balance of all the elements.

EXTROVERT

THINKING

FEELING

INTROVERT

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9.3 e x p e r i e n t i a l b u s i n e s s

ATTRACTION

ENTRY

ENGAGEMENT

DESIRES Being connected Exploration Never missing out Growth

GOALS Seeking Learning Exploring Experiencing Understanding Sharing

Awareness Knowledge Community Full Potentials

MOTIVATIONS Self Awareness One of a kind experiences Accessibility of data Meaningful connections

MEDum

BEHAVIOUR

DIGITAL AURA Relevant Information Cognitive Experiences

ACTION Engaging Being Present Doing what you love now Englightening Meditative Motivating

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Designing a business model involves going back to the essence of the platform, to inform the desires, motivations and goals, which will thus lead to the potential platform, and comprehend how this would be beneficial to fulfill the human needs. The ultimate value here is meaningful data, accessible and manageable.

TRANSFORMATION

Individual Friends & Family Community Spaces World as Media Events Objects Live Things to do now Knowledge RELATIONSHIPS

SATISFACTION Physical Value

Instictive Impromptu Experiences

Intellectual Value Perspective Shifts Wider and Broader Realities Imagination and Creativity

Ideal Experiences in the Moment VALUE AS MEDIA Functional Value

Experiencial Value

Knowledge Self Identity Authentic Being Everything Data Expanding Perspectives

Context Awareness Adventures Discovery and Exploration Surprises

Emotional Value Presence Understanding Connection

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9.4 B U S I N E S S m o d e l The Business Model Canvas, was used after having the experiential journey in mind, and the experiences around it. A canvas was designed, and it consisted of the stakeholders, activities, resources and cost information, etc. The important aspect was the VALUE here, which was â&#x20AC;&#x153;Seeking Meaningful Experiencesâ&#x20AC;?

PARTNERS

ACTIVITIES

Facebook

Behavioral Tracking Pattern Recognition Deep learning, and machine intelligence

Businesses and Organizations Communities

VALUE Delivering Moments of Wonder and Discovery

Generating, Building, Sharing, evolving DigiAura

SEE MEAN EXPER RESOURCES Access to Content Internet of Things Smart Devices or Augmented Platforms Users, community, businesses

COSTS Engineering Costs Application and Development Material Sourcing, Manufacturing, Distribution Technology Sourcing Strategy and Design Research and Development

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Becoming Aware of Reality

Connecting YOU to the MEANINGFUL

RELATIONSHIPS

SEGMENTS

Digital Companion Everyday Enhancer

Anyone and Everyone Leadership Roles Desiring Mindfulness Social Media Influencers Celebrities Companies who want to be seen and recognized more

EKING NINGFUL RIENCES CHANNELS Moment Added Value Every Moment

Triggers: App and External smart devices through seamless means

REVENUE Marketing businesses to users on a timely basis Selling Valuable User Rich Data Selling User, business, entityâ&#x20AC;&#x2122;s Digital Auras Selling Digital AURA bands

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9. 5 VA LU E P R O P O S I T I O N C A N VAS

VALUE PROPOSITION

REVENUE MODEL

VALUE CHAIN

POWER OF PLATFORM

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Every Moment becomes an adventure, full on meaningful, valuable and memorable experiences. Building your Digital Aura to reach your fullest potential.

The Value in terms of revenue will be served in terms of DATA. Data will be collected from userâ&#x20AC;&#x2122;s experiences and delivered to companies and other entities, to find ideal matches. Data is most valuable resource, and can be used as the currency of exchange.

The value here lies in the Digified platform, that comprises the digital platforms of intelligence and speed, and physical platforms of wonder, information and knowledge.

The power of the platform lies with the people involved, that could be anyone who have the willingness to seek. They would be from Early Adopters who would use the platform heavily, that the passive users, yet accessible and functional for all individuals who want to find wonderment in the world.

Seekâ&#x20AC;&#x2122;s value proposition canvas was designed to understand user and business behaviors. Answering a set of questions about their pain points, and synthesizing it to create pain relievers was the challenge. The value proposition model helped businesses and users to connect with each other based on each of their pains, and how each of them could solve it with each other.

INDIVIDUALS

BUSINESSES

Too many things to do Too many places to do Too many options Busy schedules No time to go, Too much DATA, monotonous

Too many options, lots of competition, Difficulty in finding demographics, difficulty to enter userâ&#x20AC;&#x2122;s journey at the right time

Simplied, Relevant and Convinient, Accessing unique Experiences Connecting you the right things, places and people at the RIGHT TIME

Meaningful data delivered. Locating ideal demographics through digital auras.

Experiencing, interacting and engaging with reality. Looking at the world in deeper levels. Exploring and walking into new patheways every moment.

Collect, Attract, Market and Sell. Experiences delivered at the right time and right place

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9.6 B U S I N E S S M O D E L A R C H E T Y P E The business model archetype as a framework assists in positioning the brand onto the Business Model Canvas. The four archetypes that exist in the current economy are creator, distributer, landlord and broker. Seek has been analyzed according to this format, and being a holistic platform for discovery and wellbeing, it has an active role to play under each of these archetypes. It creates and generates digital auras and experiences, because of which it becomes the owner of this content. By possessing this content, the platform can leverage this content by sharing or leasing it to other businesses, in exchange of other meaningful content is required for the functioning of Seek.

UNIQUE AURAS

CREATOR

LANDLORD

BROKER

custom experience journal

user data

DISTRIBUTOR

CUSTOMIZED experiences

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The concept of SEEK is based in letting the user reach their fullest potential, by creating a mind space of conscious awareness. As a creator, content is generated by the user through the platform to add on to the complex layer of oneâ&#x20AC;&#x2122;s digital aura. Through this creates a digital aura, and agendas, to guide people to experiences that are of most value to them. The data culminated and synthesized using the digital aura, as well as the data generated through the platform belongs to Seek.

The content generated by Seek, based on authentic experiences unique to an individual can be highly beneficial for companies. Addressing all the agents and nodes collected over time from different sources, has a high exchange value, so that consumer can get access to valuable content from databases of other companies as well, through Seek. Seek behaves as a distributer as it helps businesses market their brands better to attract their valuable customers. The distribution chain occurs when users are being suggested to visit these businesses at the most appropriate time, that make sense for the customers.

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9.7 m a r k e t a n a lys i s Market analysis landscape is analyzed to find competitors of existing products and businesses. SEEK is framed to differentiate between the offerings by competitors. SEEK aims to be a platform that help to discover experiments and document those moments, for personal use that would be beneficial for businesses as well, thus balancing the two. SEARCH Google Now

Field Trip Four Square

LinkedIn Good & Co

Yelp Blippar Phind

PERSONAL

BUSINESS Facebook

iPhotos

Dropbox

DOCUMENT

9. 8 O P P O RT U N I T I E S SEEK in its current form is just at the tip of the iceberg now. Its vision of connecting entities meaningfully has provided tremendous opportunities for development and growth, with the focus being enhancing the now. With the rapid evolution of various technologies and inputs from users, the platform will be refined and improvised.

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It has the potential to be implemented in the Tourism and Education industry, with focus on exploration and learning. Seek can expand its business into specific domains, wherein sub brands such as Seek Health, Seek Adventure, Seek Leisure, and so on, will be created based on the market opportunities.

9.9 r oa d m a p As a business, Seek will progress every year and keep up to date with Technology to enhance peopleâ&#x20AC;&#x2122;s experience worldwide. The roadmap for seek begins with mastering the machine learning side of the back-end, followed by incorporating biometric feedback. Within a few years, Seek will be in the center of the IoT space, to interact with spaces, objects and people meaningfully. It will be treated as an Open Source platform, where people can build products around the digital aura, to leverage the content captured. Seek will keep striving to focus on the relationships individuals have with their environments.

50 years

20 years

5 years

2 years

Now

To be Determined based on Future Tech

Brain sensing, and experiences triggered directly. Connected spaces, people and objects globally.

Integration with IOT, creating identities for all people and spaces. Part of personal and public smart platforms. Expansion into different domains of SEEK.

Biometrics and Mood integration to understand user generated data, and formulate experiences based on that

Master Aura Building and Experience Finding through Machine Learning and Conversational UIs. Linking all personal databases that are already in use.

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FINAL THOUGHTS

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The notion of seek has been developed over a long design process, using a strategic foresight and design approach. This approach started off with understanding disruptions in the environment, followed by finding insights and then taking the foresight approach to pitch opportunities for the present and the future.

Enabled Dataspace

Human Complexity

Blended Reality World as Media

enHANCING THE NOW Open mind, heart, will Presence Discovery, Indulgence, Mindsets Context Awareness

Contextual Omnipresence Augmented Behaviours Extension of human beings Processing data as a raw material Data farming and distribution Data Milkmen Customization

new dimension of reality

â&#x20AC;&#x153;THE JOURNEY IS JUST BEGINNINGâ&#x20AC;?

Seeking excellence Enlightening Experiences Magic in the everyday Digital Companion Digital AURA Every entity having an identity Infinite Dimensions Never ending opportunities...

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Seek is a context aware discovery platform. It connects YOU to Reality. It allows you to expand your perspective and reach your fullest, it allows you to be YOU. It connects you to the world on deeper levels by leveraging technology, thus looking at the world in a new dimension.

â&#x20AC;&#x153;Every moment is an adventure, where you are constantly evolving through your digital aura. To be Present, to be a seekerâ&#x20AC;?. 124

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references - Manu, Alexander. “Behavior Space: Play, Pleasure and Discovery as a Mode”. 2012.Gower Publishing. - Manu, Alexander.”Value Creation and the Internet of Things”. 2014. Gower Publishing. - Rose, David.”Enchanted Objects”. 2014. - “Top Trends of 2016.” Trendwatching.com - McEwen, Adrian.”Designing the Internet of Things”. 2014. Chichester. - Ralston, Peter.”Pursuing Consciousness: Book of Transformation”. 1949. Berkeley.

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T H A N K YO U

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Janavi vengatesh Bachelor of Design: Final Project Design Strategist Email - janaviv8@gmail.com Website - janavivengatesh.com

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