JENNIFER ANCIRA
FASHION MERCHANDISING
PORTFOLIO
ABOUT ME
My name is Jennifer Ancira and this portfolio contains my best work and projects while studying Fashion Merchandising at the Academy of Art University in San Francisco. Over the past four years, I have gained a great knowledge and understanding of the fashion industry, ranging from buying, merchandising, styling, e-commerce, marketing, retail operations and management, and more. My overall passion and area of interest would be buying. From the start of understanding the analytics and research to the end result in selecting the product and bringing it to the consumer, I love the process. However, as a student, I have been taught to be well rounded by being emersed in many aspects of the industry, creating a great appreciation and joy for all it has to offer. I hope you enjoy!
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TABLE OF CONTENTS
FASHION BUYING AND MERCHANDISING INVENTORY MANAGEMENT AND PLANNING: NORDSTROM MEN’S SPRING ‘13
3- 12
MARKETING COMMUNICATIONS INTERACTIVE MARKETING: “SNAPSHOT” E-COMMERCE BUSINESS INTERNATIONAL RETAILING/GLOBAL MARKETING: URBAN OUTFITTERS IN
13-20 21-30
GUATEMALA
CREATIVE FASHION PRESENTATION STYLING: STILL LIFE PHOTOSHOOT “A FOOTPRINT IN THE SAND” STYLING: EDITORIAL PHOTOSHOOT “MAN MEETS WOMAN” VISUAL MERCHANDISING: MICHAEL KORS
RESUME
31-36 37-44 45-50
51
FASHION BUYING & MERCHANDISING INVENTORY MANAGEMENT & PLANNING
NORDSTROM
Create a buying plan portfolio and private label for the Men’s Department, Spring 2014 season at Nordstrom
Technology: Powerpoint, Word, Excel Skills: Analysis\\ Persuasiveness\\ Research\\ Writing\\ Professionalism\\ Organization\\ Creativeness\\ Forecast inventory\\ Forecast trends\\ Forecast sales
NORDSTROM MENS SHOP
PA GE 4
TRADE SHOWS
PA GE 5
TREND REPORT
PA GE 6
PA GE 7
PA GE 8
PA GE 9
PA GE 1 0
PA GE 1 1
PA GE 1 2
MARKETING COMMUNICATIONS INTERACTIVE MARKETING
“SNAPSHOP�
Create an Interactive Marketing Campaign for a fictional start-up business or service
Technology: Photoshop, Illustrator, Word, Google Analytics, Facebook, Instagram Skills: Understanding the principles of online marketing\\ Build interactive marketing programs such as SEO and SEM\\ Apply principles learned to real life marketing situations- complete with branding, social media networks and PPC campaign
SNAP SHOP
Snap Shop is an innovative, convenient and easy to use fashion app that finds you that “must needed� piece for your wardorbe PA GE 1 4
PA GE 1 5
Campaign Objectives
SWOT Analysis
PA GE 1 6
PA GE 1 7
PA GE 1 8
Reaching Market Segments
Mix Media Channels
PA GE 1 9
Timeline
Budget
PA GE 2 0
MARKETING COMMUNICATIONS INTERNATION RETAILING/ GLOBAL MARKETING
URBAN OUTFITTERS IN GUATEMALA
Create an international retailing/global marketing plan for opening a store in a foreign country
Technology: Powerpoint, Word Skills: Application of international marketing concepts\\ Analysis\\ Persuasiveness\\ Research\\ Writing\\ Professionalism\\ Work efficiently in a team
IN GUATEMALA
PA GE 2 2
PA GE 2 3
PA GE 2 4
PA GE 2 5
PA GE 2 6
PA GE 2 7
PA GE 2 8
PA GE 2 9
PA GE 3 0
CREATIVE FASHION PRESENTATION STYLING
“A FOOTPRINT IN THE SAND”
Inspired by a current trend, create a total look lay down shoot
Technology: Photoshop, Illustrator Skills: Photoshoot producton skills: creating a call sheet, book a photographer, and secure a location\\ basic understanding of the creative and business aspects of fashion styling\\ Conceptualize an idea and create a fashion story for a photo shoot\\ Demonstrate understanding of current trends\\ Use industry specific terminology
PA GE 3 2
PA GE 3 3
PA GE 3 4
PA GE 3 5
Behind the ScenesOn Location
PA GE 3 6
CREATIVE FASHION PRESENTATION
STYLING
“MAN MEETS WOMAN”
Inspired by the 1920’s, organize a fashion shoot consisting of a team including amodel, photographer, make up artist and hair stylist
Technology: Photoshop, Illustrator, InDesign Skills: Photoshoot producton skills: basic understanding of the creative and business aspects of fashion styling\\ Conceptualize an idea and create a fashion story for a photo shoot\\ Demonstrate understanding of current trends\\ Use industry specific terminology
PA GE 3 8
PA GE 3 9
PA GE 4 0
PA GE 4 1
PA GE 4 2
PA GE 4 3
PA GE 4 4
CREATIVE FASHION PRESENTATION VISUAL MERCHANDISING
MICHAEL KORS
Re-design a prototype boutique for a fashion brand. Include elements such as Store Front, Window Design, Floor Plan and Interior Wall Elevation
Technology: Photoshop, Illustrator, InDesign Skills: Advance point of view or concept by conducting meaningful research and analysis\\ Create professional presentation boards, digitally and manually\\ Clearly express ideas utilizing fashion industry vocabulary\\ Source, edit and select the appropriate product for a target customer\\ Merchandize a retail selling floor
RETAIL BRAND RENOVATION
PA GE 4 6
MOOD BOARDS
PA GE 4 7
UI
NS
TABLE
E C AN
PA GE 4 8
WINDOW DISPLAY
TR
AREA RUG
COUCH
Q
WINDOW DISPLAY
CASH WRAP
TABLE
HANDBAG DISPLAY
WALL DISPLAY 2
JEWELRY CASE
NE
EN
AREA RUG
TABLE
MIRROR
RESTROOM
AN
SHOE DISPLAY
OFFICE
M
COUCH
COUCH
STORAGE ROOM
WALL DISPLAY 1
JEWELRY CASE
APPAREL DISPLAY
MIRROR
COUCH
FITTING ROOMS
APPAREL DISPLAY
MICHAEL KORS
MICHAEL KORS PA GE 4 9
WALL DISPLAY 1
WALL DISPLAY 2
PA GE 5 0
JENNIFER
ANCIRA
jenniferancira@yahoo.com / 408.691.3935
Education BFA, Fashion Merchandising, School of Fashion, Academy of Art University, San Francisco, CA AA, Liberal Arts with an emphasis in Behavioral Sciences, De Anza Community College, Cupertino, CA Technology Skills Adobe Creative Suite
Microsoft Office
May 2015 2011
Mac and PC Operating Systems
Volunteer Academy of Art University Spring Fashion Show, Palace of Fine Arts, San Francisco, CA Assisted designers backstage in a fast pace environment Dress and changed model’s garments for two consecutive shows Kept inventory of assigned garments Prepared models, organized and arranged them in proper order of collection
05/2013
Experience Showroom Intern 01/2015-05/2015 Mary Joya Sales, San Francisco, CA Managed the inventory process of the showroom, which entailed administrative duties, checking in samples, steaming and categorizing samples for three wholesale lines including: Free People, Trunk Ltd and Artisan de Luxe Coordinated market preparation for trade shows “LA Market, MAGIC, CALA SF” Presented garments during buying appointments with specialty stores Wrote up purchase orders during and after trade shows and buying appointments Maintained and provided support for all purchase order processing, using Blue Cherry Inventory Management System Guest Service Coordinator 12/2009-03/2015 European Wax Center, San Jose/Mountain View, CA Scheduled reservations, in person and over the phone Educated guests about services, packages and products Achieved and exceeded monthly sales goals of $12,000 Handled transactions, via credit card or cash for payment of services/products Managed the inventory and stock control process of products and supplies each week using Millennium Spa Software Sales Associate 04/2013-09/2013 Madewell, Santa Clara, CA Processed transactions on and operated POS systems, handled cash and credit card payments Achieved daily sales goals of $2,000 Monitored selling floor inventory and replenished stock Assisted with price markdowns Performed overnight visual merchandising store changes Participated in floor sets: organized new products, steamed/folded merchandise, dressed mannequins, set up visuals, arranged/designed store windows Intern/Sales Associate Nordstrom, Palo Alto, CA Gained hands on managerial experience from assistant manager/mentor Learned how to operate scheduling software and set/project department goals Participated in weekly manager meetings and monthly internship meetings/trainings Gained product knowledge by performing sales in luxury handbags department Processed transactions on and operated POS system, handled cash and credit card payments Performed closing duties, closed registers and deposited cash to manager Achieved and exceeded daily sales goals of $5,500
6/2010-8/2010