Another Great Taste Award win for Tayto

Earlier this year, Tayto Group were awarded a 1-star Great Taste Award for another of the flavours in their premium, hospitality-exclusive REAL hand cooked crisps range - their REAL Handcooked Roast Ox.

Great Taste is recognised as a stamp of excellence among consumers and retailers alike and celebrates taste above all else, and winning this sought-after award for this new and improved recipe, is a real testament to the care and expertise of the REAL hand cooked crisps brand, feel the company.

Judges commented: “Deep golden fry with super crispy texture. No doubt that these crisps meet the umami cravings with their rich, meaty and yeasty flavour notes. Levels of salt are spot on to lift the earthiness delivered from the potato.”

A proudly British, family-owned company, who use British and Irish potatoes, the team at REAL hand cooked crisps have now been applying their potato knowledge and expertise to supply premium crisps to the hospitality sector for over 20 years. The premium REAL Hand Cooked Crisps range is gluten free, with no added MSG, and also suitable for vegetarians, with six flavours being suitable for vegans too. With 82% brand awareness in a recent survey of Craft Gin Club members, they’re proving incredibly popular with the 25-34-year age bracket, the company report.

Roast Ox isn’t the first award-winning flavour in the range, which already boasts Great Taste Awards for their Sea Salt, Sweet Chilli, Sea Salt & Malt Vinegar, and Jalapeno Pepper flavours. As well as this premium hospitality brand, Tayto’s range of snacks features Mr Porky and Midlands Snacks (pork scratchings brands) and Tayto Craft crisps; all Great Taste Award winners too.