Cawston Press launches new range for foodservice

Cawston Press has unveiled the launch of a new 1 litre range of pressed juices, designed specifically for the on-trade and foodservice, say the firm.

With 48% of consumers typically spending more on higher quality drinks on premise (CGA Business Confidence Survey Q2 22 data), these carefully considered variants allow for perfect mixing, along with great tasting pure juices, claim the company. The 1 litre range will be available to on-trade and foodservice stockists to purchase across key national and regional wholesalers in Great Britain.

Made from 100% pressed juices and purees, never from concentrate, the vegan range contains five SKUs, including flavours Crisp Cranberry, Zesty Orange, Terrific Tomato, Sweet Pineapple and Cloudy Apple, with Pink Grapefruit soon to join the range in February, and due to a gentle pasteurisation process, the juices hold a 15-month shelf life whilst still matching the quality expected from chilled, not from concentrate juices, claim the firm. The long shelf life offers the convenience of ambient storage, whilst reducing wastage at both a retailer and consumer level, Cawston point out, and the 1 litre pressed juices are also available in cases of eight rather than six, providing greater convenience for storage.

Head of taste at Cawston Press, Micah Carr-Hill said: “Consumers are continuously seeking quality when it comes to their choice of drink, which is exactly what we aim to offer with Cawston Press. Premium juices, as delicious on their own as they are as mixers. We use honest ingredients, with real flavour, something we believe is currently scarce amongst existing juice mixers within the on-trade.”

Cawston Press’s awards list includes The Sunday Times Export 100, The Grocer New Product Award, The Grocer Fast 50, Café Life Award, DBA design awards and multiple Great Taste Awards.