ADVICE
MONEY Put your
s r e m o t s cu can see it! where your
Boss Pizza’s chief executive, Ajmal Mushtaq (pictured), reveals how the brand saved money behind the scenes and put it towards a fleet of branded delivery vehicles… A SILVER LINING The current Covid pandemic has presented a number of challenges for companies small and large. The focus is now on efficiency savings, cutting back-office expenses and increasing the standard of frontline services. I see this scenario as a cloud – a cloud with a silver lining. The silver lining for you is to ensure that your back office expenses are managed with real scrutiny and efficiency. The savings you make here should be transferred to where it makes a tangible improvement to the overall customer experience. For example, the efficiency savings that I made at Boss Pizza were put towards the cost of the branded delivery vehicles. This enhanced overall brand awareness and gave Boss Pizza the edge over rival pizza businesses. All cars are leased for four years and cost approximately £50 per car, per week. Your pizza business should have at least one car for your home deliveries. Having a branded car is a very effective way to boost your brand locally and set your business apart from the competition. 18
PERSPECTIVE As the chief executive of Boss Pizza, I refuse to let the current difficulties with Covid restrictions, food inflation and resource shortage dampen my appetite for running a successful business. These are simply challenges, and challenges present opportunities, opportunities to build a more successful and profitable business. Boss Pizza has taken this mantra and applied it to everything they do. The big mistake business owners make is that they are too busy working in the business. This is the fundamental error. Business owners must work on the business. From here, they can see many opportunities for driving efficiency to the core of their business and exploit new opportunities. It is important to review each contract on a regular basis. Demand more when renewing. www.pizzapastamagazine.co.uk
