Pizza, Pasta & Italian Food Magazine - February 2022 - Issue 208

Page 36

PREVIEW

Visit the UK’s biggest trade event for food, drink and hospitality On 21-23 March 2022, IFE (International Food & Drink Event) will be joining forces with Hotel, Restaurant & Catering (HRC) and London Produce Show and new launch, IFE Manufacturing, to bring to life the UK’s largest gathering of food, drink and hospitality professionals. COMBINED Over three days, visitors will have the chance to meet with over 1,500 innovative suppliers covering food and drink, catering equipment, design and décor, hospitality tech, food production and much more. The combined event will give food and drink retailers and hospitality business owners the opportunity to meet face to face with potential suppliers, taste and test their products in person and find solutions to grow every aspect of their business.

IFE For over 40 years, IFE has been a go-to event for sourcing quality food and drink products, with the UK’s largest selection of British products and brands representing over 100 countries present at the show. 36

In addition to an unparalleled selection of suppliers, this year’s event promises a wealth of resources available to visitors to support their business growth and reach wider audiences. The Advice-to-Go Zone will have representatives from organisations including City Harvest, BSI, the FDEA, Sugarwise, Green Seed Group, the Institute of Food Science & Technology and the Institute of Export & International Trade on call throughout the show to provide bespoke advice and guidance. IFE organisers say they are also pleased to be hosting the Department for International Trade at the 2022 event. Visitors are invited to meet with representatives from DIT to hear how the department can advise on export opportunities and to learn about other services and resources available to professionals and businesses operating in food & drink. ITALIAN REPRESENTATION As always, IFE is set to welcome a wide range of international food and drink brands from all around the globe, including over 70 businesses attending the show as part of the Italian Trade Agency pavilion for 2022. From quality pestos, pastas, wines, coffees and more from historic Italian businesses to innovators such as Oryza, a producer of organic gluten-free cereal cakes, and Fratelli Fratta - a company with a fresh take on superior quality extra virgin olive oil.

Sandra Sullivan, events manager at the Food & Drink Exporters Association, commented: “The Food & Drink Exporters Association team are buzzing to get back to IFE to connect with our export community and seek out brands that have yet to take their first steps into export. IFE is always such a strong showcase of UK food and drink. UK products that offer something unique and brands that are well established in the UK are always in demand by international buyers. Can’t wait to see what we can find at IFE!”

IFE’s Future Food Stage will be playing host to a number of insightful discussions throughout the event, from industry disruptors such as speedy delivery service Gorillas discussing the changing needs of the 24/7 consumer and marketing consultant Karen Fewell examining the psychology of spending, to innovation in the world of vegan www.pizzapastamagazine.co.uk


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