NEWS
Dometic launch DeliBox Dometic, who describe themselves as a “global leader in mobile living solutions”, have announced the launch of their DeliBox delivery solution - a revolutionary smart delivery box designed to preserve the quality and temperature of food or other perishables seamlessly throughout the delivery process, claim the company. The Dometic DeliBox solves the number one complaint of food arriving cold, they also claim, by offering a temperaturecontrolled transportation solution so as to guarantee a better customer experience and offers restaurateurs, ghost kitchens, last mile delivery platforms an opportunity to build trust and brand loyalty. Pilot programmes are already underway in Stockholm, where Dometic’s global headquarters are located. Favo, a popular ghost kitchen, is trialling the product as a case study. Oscar Johansson, founder and CEO of Favo commented: “A happy customer is the only thing that counts to us. Securing the right temperature and food quality through the Dometic DeliBox is a gamechanger.”
The industry is primed for an innovation of this kind, feel Dometic, who add that according to a Statista Report published in September 2020, sales for food delivery increased 60% between 2017 and 2020, and by 2024, the platform-to-consumer will be the leading category for food delivery with a projected revenue of 96.9 billion dollars. “There is a huge demand for high-end food delivery, yet physical products are lagging behind. With the Dometic DeliBox, we’ve reimagined food delivery and developed a product that can be a real differentiator for restaurants and ordering and delivery platforms,” commented Peter Kjellberg, chief marketing officer and head of other verticals at Dometic. “We’ve used our expertise in temperature-controlled solutions to create something new, something unique and something that fills an important market need in the food and beverage industry.” The Dometic DeliBox can be mounted on mopeds, motorcycles, electric bikes and placed in cars. With separate compartments and two
dedicated temperature zones, it offers both active heating (all models) and active cooling (premium model) elements to keep food at optimal temperatures throughout the delivery journey, and has the capacity to handle large and even multiple orders. Featuring an air purification system with cold plasma ion technology, the box assures a clean interior atmosphere devoid of lingering odours of previous deliveries, say Dometic. The premium version also offers a smart phone application that makes it possible to keep track of every delivery and monitor the temperature during transport. The Dometic DeliBox is easily customisable and can be wrapped with brand logos (currently available for pre-order, the Dometic DeliBox will begin to enter the North American market from October this year, report the company, its price range starting at $775).
Yorkshire pie company launches ‘make at home pizza’ Homemade Pizza Club (www. homemadepizzaclub.co.uk) has been launched by award-winning Yorkshire based food company, Sturdy Foods, already well known for creating quality products for the hospitality and food service sector. The company’s Yorkshire Handmade Pies, for example, are handmade in their bakery nestled between the Yorkshire Dales and the North York Moors, where the team say that they are passionate about creating an unforgettable pie eating experience, Yorkshire being home to some of the finest food producers in the country, they point out. Now they have turned their attention to pizza with the introduction of Homemade Pizza Club, which they describe as a “delicious, no-mess pizza delivered direct to your door.” The concept centres around premium quality, individually wrapped 6
pizza bases, portioned mozzarella cheese, together with a range of authentic Italian toppings so that people have everything they need at home to create a tasty pizza. The ingredients have also been sourced from all over Italy to give people a truly authentic pizza tasting experience, and in turn meaning that all people need do is add some of the toppings, pop in a preheated oven for six to seven minutes, then enjoy. The home pizza market in the UK is worth a whopping £570 million, according to Kantar data, the company point out, set to grow by some 12.5% year on year (2019 to 2021). The demand for restaurant quality pizza made in the home has soared during lockdown, having complimented the trend for people having specialist home pizza ovens. Chief pizza maker at Sturdy Foods, James Sturdy, said: “We’ve launched in
response to massive demand for our pizza kits as people become more sophisticated and realise that most shop-bought pizza does not cut it! We give you everything you need to make mess-free authentic Italian pizza at home. We’ve designed our pizza kits to be a fun cooking experience that parents and children can do together. We’ve taken away the messy, floury, doughy element so that you have can have fun creating your toppings, enjoy the homemade taste and not have to worry about the washing up!”
June 2021
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