Selecta kicks o its Foodies Shop & Go Concept in Belgium.

Selecta kicks off its Foodies Shop & Go concept in Belgium

Selecta is launching its next generation of food tech solutions in Europe – a modern, fully automated store concept at Corda Campus in Hasselt, Belgium.

Its brand-new Foodies Shop & Go concept offers fresh food available for purchase in a hassle-free consumer experience with automated payment process. After scanning a credit or debit card or the according app upon entering the Foodies Shop & Go store, consumers are free to pick their favorite food items and just walk out – no time-consuming check-out, no need to wait in line.

Foodies Shop & Go takes Selecta’s current Foodies fresh food solutions one step further, making workplace refreshment corners even more scalable to client needs at all times.

Verena Eberle, global project leader at Selecta, said: “With the innovative Foodies Shop & Go concept, we offer our consumers a completely new experience in addition to our seasonal and local, healthy and delicious products. Right from the start, our goal was to combine the simplest handling with the greatest possible enjoyment.”

“We are excited with the arrival of the Foodies Shop & Go to our campus,” added general director of Corda Campus, Raf Degens.

“We already offer a lot of extra services on our campus, and we always try to respond to the needs and expectations of our community, in an innovative way. We not only test the technological aspect here, but we also involve our community by questioning them about the range in the store and adjusting where necessary. This innovative project, which we are trying out together with Selecta and our local catering manager, makes working and living on campus even more enjoyable. Moreover, this shop is accessible to everyone, whether you work on our campus, are just visiting or live nearby, everyone is welcome. And that too is completely Corda Campus.”

The system is based on precise tracking sensors, recognising which products are taken, monitoring the consumer movements and using advanced tracing software while fully protecting privacy and data security at the same time. It surveys all product information accurately while the tracking sensor detects all visitors to differentiate and allocate the selected products to the right people. An additional step of human verification may take place in the background if needed, to complement the automatic transaction. This ensures that every consumer is only charged for what he or she takes and allows them to enjoy a fast and convenient shopping experience. An innovative, and attendant-free food market has never been this secure, easy, and tasty.

Foodies Shop & Go is not just another mini shop but a logical step, say Selecta, to bring technology solutions to food distribution. It uses technology to respond to new, changing consumer demands with cashless and 24/7, on-demand availability, integrating latest technology software and custom-built hardware components for unattended stores developed by Swedish company Instant Systems.

“Not only are we constantly searching for short-term solutions for our clients, but we are obsessed with game-changing innovations in all areas. The partnership with Instant Systems allows us to combine our highquality and delicious food selection with the latest technical possibilities available. This is who we are and how we do it,” said Jan Marck Vrijlandt, chief commercial officer at Selecta.

At Corda Campus the concept has been customised with a Foodies hot steam food concept, a bakery unit, and a We proudly serve Starbucks™ coffee corner.