Roadchef expands its facilities as part of investment programme

satisfaction rate of 95% in 2020, the highest of the big three motorway service area operators, according to consumers responding to the independent Transport Focus Survey (research from Roadchef carried out in June 2021).

Popular brands located at Roadchef include McDonald’s, Costa, LEON, WHSmith, SPAR, Chozen Noodle and Days Inn. In addition, Roadchef’s own branded offerings include Fresh Food Café and Restbite. Across its 30 locations, Roadchef operate 91,000 square foot of catering, 41,000 square foot retail, 15,000 square foot grocery and 690 hotel bedrooms.

Roadchef, one of the nation’s leading motorway service area (MSA) operators, has invested in its facilities by adding new showers and extending its parking spaces as part of the company’s long-term investment programme to enhance customer experience.

The company’s Magor site, located on the M4 near Newport, is the first to benefit from the new facility additions. Three extra showers have been added to provide comfort on long journeys, as well as 103 new onsite car parking spaces and 39 HGV spaces.

In addition, Roadchef Magor has announced the opening of the first-ever LEON restaurant in Wales, which is also the first LEON outside of England.

The investments come with Roadchef’s growth strategy to increase customer satisfaction, and as more people travel on the roads it is essential for its facilities to be expanded upon. Further developments are in the pipeline for other sites across the UK as Roadchef continues to surprise and delight its customers on long journeys.

Mark Fox, chief executive officer at Roadchef commented: “We’re continuously looking at new ways we can improve our sites and ensuring that our customers have the correct facilities to resume their journeys feeling refreshed is very important to us.

“The addition of new car and HGV parking spaces will certainly help with traffic flow on-site, and we’re really excited about the new opportunities the first ever LEON restaurant in Wales has to offer. We look forward to introducing more changes at our other locations in due course.”

Roadchef is one of the UK’s leading motorway and trunk road service area operators. With 30 locations, the company aims to provide a restful and relaxing environment for over 52 million visitors to its motorway service areas each year, achieving an overall

LEON was founded in 2004 with the mission to make it easy for everybody to eat and live well, creating the category of Naturally Fast Food: food that tastes good, does you good, is affordable and is kind to the planet. The brand has always championed seasonal, Mediterranean-inspired and freefrom food, and was the first to display nutritional symbols on its menus.

The brand has also launched new tech-forward initiatives, including digital ordering, allowing for contactfree and click & collect via mobile and digital kiosks for customers’ convenience.

It now has over 80 restaurants throughout the UK, as well as in the Netherlands and launched its grocery range exclusively in Sainsbury’s supermarkets in October 2019, expanding the range over the last few years to vegan sides, frozen waffle fries, dips, soups, salads and sauces, and more. Recently, they expanded the range to become available in Ocado and ASDA.