Cawston Press teases Lilt lovers

at the launch of its very own version of the Caribbean classic to add to its existing canned Sparkling Juice Drinks range. The company say that they know that many will be sad to see the popular tropical soft drink lost into the Fanta brand, so thought it was time to give people something to smile about.

Grapefruit Juice Drink would offer a fabulous blend of not from concentrate pineapple juice and grapefruit juice, using just apple juice to sweeten. More juice and nothing unnecessarily added - the naturally tropical taste. A new tilt on Lilt you could say.”

Following news that the beloved ‘totally tropical’ drink – Lilt – is set to be scrapped from shelves, Cawston Press says that it is aiming to raise a smile or two by teasing the launch of new Caribbean SKU, “made with No Jiggery Pokery”, say the firm.

After Coca-Cola announced that Lilt will be scrapped after nearly 50 years in production, the self-styled experts of pressed juice, Cawston Press, have hinted

Across their social channels, the brand has revealed the news that its flavour experts have acted fast to work on the possibility of creating its own version of Lilt. Namely, a Sparkling Pineapple & Grapefruit Juice Drink, made the Cawston way. The power is now in the people’s hands, they add, the brand having put out a voting poll on their Instagram to test the demand for their No Jiggery Pokery take on the discontinued soft drink.

Head of taste, Micah Carr-Hill commented: “With a commitment to transparency and real ingredients, the Cawston Press Sparkling Pineapple

Cawston Press says that it holds a passion for creating soft drinks the “right way”, with pressed fruit and no added sugar, no sweeteners, and not from concentrate (claiming to be be the number one ‘Not From Concentrate’ brand in the category), and which they have termed No Jiggery Pokery, and its idea to create the Cawston Press Sparkling Pineapple & Grapefruit would be no different. As they only use natural ingredients, they feel it is a better made alternative to the well-loved tropical drink that will bring all the memories of Lilt to life, just without all that jiggery pokery, they claim.