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SWOT analysis
SWOT - The Kooples
The swot analysis isgoing to help to determine the strategie and position in the market. It will analyse the business, the competitors and the external environment (Grose, 2016)
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Strenghts
brand reputation loyal customer base in others countries awareness of details family business
Weaknesses
new designs with no reputation in the new market dealing with consumer inconstancy lack of recent online brand information
Threats
idiom difficulties trade barriers government regulations culture differences
Opportunities
emerging wealthy market new technologies conscious international celebrities collaboration youth willing to try new things
