So, if you are business owner, running a startup or even a large scale enterprise and looking forth towards investing in the app industry towards creating an iOS app that can provide you with consistent and sustainable profitability, then what kind of apps should you be making? The best way to find this out is to go through an overview of who’s ruling the roost on the Apple App Store as the top earners. Out of the top 5 earning iOS apps, four of them are gaming apps, signifying just how much interest users are showing in this particular category and why it’s becoming the easiest category to venture into if you want to build an app that can really earn big. Here’s an overview of the top 5 earning apps on iOS last year. The figures are for the year preceding June 2020.
1. Tinder (Revenue $27.91 Million) The presence of Tinder as the highest earning app on iOS for last year shouldn’t come as a major surprise to anyone. Tinder is the most popular dating app in the world, used by millions of users worldwide. The main monetization model of Tinder revolves around providing in-app purchases to its users in the form of profile prioritization and ending the limitation on swipes. There are ads displayed on Tinder as well, but that’s a very minimal feature when it comes to bringing in revenue for the app. Tinder is owned by Match.com, which also owns other popular dating apps like Hinge and OkCupid, which means that the firm specializes in understanding how exactly apps can facilitate dating on digital platforms among users from diverse backgrounds, preferences and age groups. Nowadays, Tinder is actively focusing on positioning its Interactive Swipe Night feature, which is its bid to attract and retain the youngest users out there. This feature aids matching people in close proximity or when they engage with the in-app content. Tinder is No# 1 earning iOS app as on June 2020, cementing its place once again as one of the most popular apps in the world.
