Brand Standards Manual
“Bathtime is successful when your kids get wetter than you do.” Dee Ann Stewart from “What Spock Forgot”
Content
About Us Logo Color Typography Stationery Advertisement
Our Story Splash is a company that started in 2002 by Gillian Foster. Splash has spent over the last ten years working to create a brand that parents could rely on. Our company focuses on children and what we can do to help better their bathing experiences. Splash guarantees products that are safe and reliable for children. We create a fun and healthy environment for your children to enjoy that parents can trust.
Creative Elements Usage Guidelines The creative elements may only be used to promote Splash products represented by the element. They may not be used in any manner that may cause confusion about whether your products are from Splash, or that implies that Splash is affiliated with, sponsors, endorses or approves of you or your products or services. No translations or localizations are permitted. Splash will provide localized assets if applicable. You may not alter the creative in any way except to resize an entire image. Any element contained within the asset (i.e., graphics, artwork, or trade dress) cannot be used independently of the entire image.
You may not combine the creative elements with any other symbols, words, images or designs. No Splash brand elements or identity may be used other than the specified product images made available. The creative elements may not be used on or in connection with any material that disparages Splash or any of its products or services. The creative elements may not be used in connection with materials, products, or services that would violate applicable laws, rules, or regulations. Your use of product images may not be obscene or pornographic.
Our logo is water in motion. Our logo includes our symbol and a logotype. They can be used separate or together. When used together the logotype can be placed under, or to the right or left side of our symbol.
Symbol Logo
Logotype
Logotype
Symbol
Logo
Logotype
Symbol
Logo
Our logo sizes. Our logo can come in various sizes. However, the size relations between the symbol and the logotype must remain the same. The logo must be legible at all times. The symbol my bleed off the edges, however the logotype must never be cropped.
1.5 picas .25 inches
6.9 picas 1.15 inches
16.86 picas 2.81 inches
7.02 picas 1.17 inches
10.5 picas 1.75 inches
0.36 picas .06 inches 3.6 picas .60 inches
10.74 picas 1.79 inches
Our logo is playful. Our logo can be any color within the Splash color palette. Contrast is important — use a white logo on color backgrounds and a color logo on white backgrounds. Our logo may also be used on an image background with sufficient contrast. Use a color logo on light image backgrounds and a white logo on dark image backgrounds. DON’T place a color logo on a color background. DON’T have the logotype in multiple colors. DON’T change the angle or rotation of the logo. DON’T condense the logo in any way. DON’T rearrange the colors in the symbol. DON’T create a gradient logo. DON’T outline the logo. DON’T flip the logo.
Original colors
White logo on color background
Color logo on white background
White logo on color background
Color logo on white background
Splash color palette. Our logo is bright and vibrant in color. There are three colors that make up our palette.
Quirky Red
Bubbly Blue
Fizzy Green
C:2 M:91 Y:70 K:0 R:234 G:64 B:74 #EA404A
C:64 M:2 Y:3 K:0 R:56 G:192 B:233 #38C0E9
C:18 M:0 Y:100 K:0 R:219 G:225 B:32 #DBE120
Our type is clean. Our type is simple and readable. It is more curvaceous than angular to represent that our products are for children. Myriad Pro is our main font. It is used for our headlines and body text. Kokila is our secondary font. It is used for small details. We also use the font Cookie for our quirky call outs.
Aa Myriad Pro Regular Italic Bold Leading is 14.4 pt Kerning is 0
Aa Kokila
Regular Italic Bold Leading is 38 pt Kerning is 50
Aa Cookie
Regular
Leading is 74 pt Kerning is 30
Our business card is bright with colors from our Splash palette. It is on a crisp white background to make it pop.
12 picas 2 inches
21 picas 3.5 inches
3.48 picas .58 inches
1.92 picas .32 inches
1.74 picas .29 inches
GILLIAN FOSTER | OWNER
1337 South Olive Street Los Angeles, CA 90015 213 485 0802
8.04 picas 1.34 inches
splash.com
1.74 picas .29 inches
Our letterhead is simple. It has our logotype in Quirky Red as well as our symbol as a watermark.
63 picas 10.5 inches
1337 South Olive Street
Los Angeles, CA 90015
48 picas 8 inches
213 485 0802
splash.com
Our envelope is bold in color. Our symbol is large on the front, and our unique die-cut flap mimics a wave.
1337 South Olive Street Los Angeles, CA 90015 213 485 0802
31.38 picas 5.23 inches
49.38 picas 8..23 inches
Our advertisement is bright. Our advertisement is light and airy. Our focus is on children. However, our target is parents. DON’T over contrast pictures. DON’T use over posed pictures. DON’T show children’s private areas. DON’T use pictures that are blurred or grained. DON’T use dark colored pictures.
Digital