CONTENT ENEWSLETTER
SPRING 2015
SOCIAL MEDIA FACEBOOK INSTAGRAM PINTEREST
ASSETS BANNER
EXTRA
GOODIES
a portfolio presentation
View online: http://www.thewilderness.com.au/OnceWas.html
“Our Spring eNewsletter is out now! #oncewas #enews #fashion #spring15 #linear”
Copy: Looking forward to the Le Weekend? Let us add to the excitement with our huge online sale. With up to 75% off across many styles, there’s no better time to update your wardrobe for spring. #oncewas #melbsale Shop here> http://www.oncewas.com.au/shop/outlet Goals: Communicate online promotion Drive traffic to website Strategies: Broadcast at optimal peak day & traffic hours 6-9pm Copy tone: Excitement, suggestive, sense of urgency Offsite SEO: #Hashtag & Link Clear call to action Image specs and copy to best practices
Copy: Warm hues, floaty pieces and floral scents. Embrace the delight that is spring with these great wardrobe erssentials: Jess Cuffed Sleeve Stripe Dress By Charlotte Gold Lotus & Little Buddha Necklace Depart of Finery Aviary Hell Peep toe shoes @Marc Jacobs Daisy Perfume #Spring2015 Shop here> http://www.oncewas.com.au/ Goals: Increase brand awareness Communicate product offering Drive traffic to website Leverage 3rd party fan base Strategies: Design: Visually appealling gallery layout Copy tone: Warm, friendly and inviting Offsite SEO: #Hashtag and Link Broadcast at optimal peak day & traffic hours 6-9pm Clear call to action. Image specs and copy to best practices
Copy: This Melbourne Cup, stand out from the crowd with this delicate ensemble. Linear Shadow Knit in white Twice blessed Embroidery Skirt in white #MelbCup2015 Shop here> bit.ly/oncewas_Racewear Goals: Product spotlight & brand awareness Leverage major event Strategies: Capitalise main event - create dedicated landing page Offsite SEO: #Hashtag and Link Broadcast at optimal peak day & traffic hours 6-9pm Clear call to action Image specs and copy to best practices
Post: Black & White feels this Hump Day! Featuring @status_anxiety Black Fur Gwyneth Bag @bycharlotte_ Silver lotus & Little Buddha necklace @diptyque hand cream and @butterlondon black nail polish #fashion #flatlay, #blackandwhite #humpday #wednesdaylove Notes: Leverage of product profiles that are on brand with Once Was. Employ trending #Hashtags, tag influencers
#Repost Some Friday inspiration from one of our favourite illustrators @meganhess_official #friday, #TGIF, #instaquote #inspiration #love #fashionillustration #makeitwork Notes: Megan Hess is a celebrated fashion illustrator with over 194k followers. The idelaogy behind this simple post is to leverage on fan base and inspire.
Quotes are a great way to encourage engagement as they conjure an emotive response. A suggestion is to focus on inspirational type of posts with crisp and clear aesthetic. This can be branded or non branded.
“Embracing this today!”
Polyvore sets - I’ve created another custom set for OnceWas via one via Polyvore.com
“Add to cart please!”
Editorial and magazine covers with fresh clean look are a great way to tap into audience which love this type of aesthetics.
“Whimsy yet bold, love this!”
BANNERS
In keeping with the fresh minimaistic aesthetic that is Once Was Banners designed at spec 1920 x 643px scaled at 600 x 200px Banners to be linked to appropriate landing page.
S
is for spring La vie est belle! The sound of life flourishing around us, the floral scented breeze and of course, the gradual bless of warmth to our skins. Spring has finally arrived and it's time to shed the winter layers. Out with the chunky knits and muted colours and in with the new freshen closet. This season it's all about light weight fabrics and tailored threads paired with a great accessory or two.
This seasons Once Was spring collection, aptly named Linear is all about the casual cool, contemporary clean lines and understated luxe it is known for. Expect the unexpected with this collection as we explore a more playful palette. From classic neutrals to pops of bright colour, sporty influences and unexpected blocking in form of leather accents as featured on our Chiara Leather Bound Tee, Blaze Peplum Dress and Pepper Girl Leather Yoke Top. In keeping with the casual chic look, the loose fitting pant is a signature this season and features in various light weight wovens. Our DW silk low slung pant is versatile and can be paired with a strappy number for a dressy occasion or a classic Tee or crop for a casual luxe look. This mix and match concept also works well in tandem with our DW Tencel Pant in indigo, pair it with a light weight drape knit, casual staple tee or a structured top. Dress up with a pair of stiletto heels for a little sexy oomph factor or casual flats for a carefree look. Sheers have dominated the catwalks this season and our Linear Shadow Knit range is a celebration of all things floaty and feminine. Available in a range of colours including white, ink and Florida red, it can be paired with virtually any item, pant or skirt to channel a delicate yet strong statement. For lovers of the romantic look, our uniquely woven Twice Blessed Embroidery Skirt is a sheer delight, and can be paired with crop top of same name and textile. If you're still on a look out for a beautiful number to wear to the upcoming races, this outfit is perfect for the occasion. The Linear range is available at our boutiques, select outlets and online at: http://www.oncewas.com.au/collections/linear-s15
Thank you janewoo@live.com.au 043 1290 326