wear your own
Janelle Dissimenova FdA design for graphic communication
BRIEF 15-20 INNER CITIES
BECOME GREENER
GLOBAL CORPORATION
FREE FORMAT
Target audience Visual communication Tone of voice
Global corporations Swatch Tone of voice
Green AD Tone of voice
Formats Concept challenge Final outcome
TARGET AUDIENCE I love my
Computer games!
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Music is my life!
Fashion addicted!
Paaarty!
Doing Graffiti!
VISUAL COMMUNICATION Graffiti Photography Posters Magazines
Colour
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TONE OF VOICE No restrictions Choice Bad language Fun
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GREEN AD Global warming Energy consumption Animals Water consumption
Colour
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TONE OF VOICE It’s time to.. Warning Help Save
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GLOBAL CORPORATIONS Global network Long time existence Serious positioning Great impact on the market
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SWATCH Environmental Dynamic Teen Colourful
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TONE OF VOICE Part of you About time Wery thin
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FORMATS Bus stops, Billboards Posters, Guerilla ad Projection T-shirts, web site
http://...
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CONCEPT CHALLENGE Inspiration
“Wear your own skin”
Tattoo, fur
Poster, billboard
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CONCEPT CHALLENGE Inspiration
Origami Frog
Origami, recycled paper, animals
It comes with each swatch skin as a gift. Each pound from this purchase goes for donation to save frogs.
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CONCEPT CHALLENGE Inspiration
Wrist goody bag.
Plastic bags, Goody bags
You will never left it at home
Zipper
WRIST BAG
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FINAL OUTCOME Inspiration
Projections, my Swatch “Wear your own skin” poster.
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Projection on human body Tattoo imitation by light projecting