http://www.bestautorespondertips.com
- Jane Sheeba
Jane Sheeba
http://www.bestautorespondertips.com
Jane Sheeba
If you’re a regular reader of my writing (either at Best Auto Responder Tips or at Problogging Success or any of my guest posts), then you’d have probably heard me saying this term: Email marketing is golden .
Yup it is!
http://www.bestautorespondertips.com
Jane Sheeba
You may have heard about various new and shiny marketing strategies and tools to help promote your blog or business. But email marketing still works and it indeed works much better than any other marketing strategy.
Why? Because‌. Email marketing is more personal, more targeted and more effective than any other marketing strategy [Click to tweet this if you agree!]
Now, the purpose of this blog post is to share a few simple email marketing mistakes that most internet marketers are doing.
While the mistakes themselves are so simple the effects can be bigger. So these mistakes should not be taken so lightly.
Ok without wasting any more time, let me get straight to the point.
http://www.bestautorespondertips.com
Jane Sheeba
MISTAKE #1: USING A VERY FORMAL NAME Don’t get me wrong here. Yes you need to use a professional sender’s name for your emails. However the name should sound as if the email is from a real person and not from a bot or a company.
Using a company name is fine, but you should make sure that your email sounds as if it is sent from a human being and not from a bot.
Your email should also sound as if sent from you and not from a bunch of staff who work at your company.
So while you try hard so much to maintain your professionalism in your emails, also do make sure that your emails are realistic, personal and human.
http://www.bestautorespondertips.com
Jane Sheeba
MISTAKE #2: SEND ONLY HTML MAIL This is a no-brainer, yet so many internet marketers fail to include a text version of their email in their campaigns.
In almost all the autoresponder services, this option is included for the click of a button. For instance in Aweber, you just have to turn on the plain text auto generation feature as shown below.
Your email list will consist of a list of people who can receive HTML messages and also people who cannot receive HTML messages.
If you do not include a text version of the email you will miss out those people in the list.
Further, when it is so easy to include a text version, what’s stopping you?
http://www.bestautorespondertips.com
Jane Sheeba
MISTAKE #3: SEND BULKY EMAILS Bulky emails are a pain. They could easily annoy your subscribers. Some might not even be delivered properly.
So avoid attaching big files/images or including heavy images within your email or as attachments.
Also it is important that you use a light email template that is not bulky.
Bulky emails have a higher chance of getting bounced. They may also load very slowly thus testing the patience of your subscribers.
http://www.bestautorespondertips.com
Jane Sheeba
Mistake #4: Unethical Well this one is neither a simple nor a small mistake. This one is BIG.
I’m talking about those who buy email lists from others and keep sending those people in the list, their own marketing emails.
First, you don’t have their permission. They signed up for a different list with a different expectation in mind. So if your start sending them your emails, even if they are relevant to their expectation, it is still not ethical.
So if you are one of those who buy lists and then start sending emails to those people, you need to stop it now.
This will put it in trouble quite soon.
http://www.bestautorespondertips.com
Jane Sheeba
MISTAKE #5: UN-TARGETED EMAILS If your email autoresponder service provides you an option to set up multiple email lists (like Aweber which allows you to have unlimited lists), then USE IT.
If you build just one email list but have different marketing purposes, it just won’t cut it.
Or if you do not need multiple lists, you can still have one list but segment it effectively in order to better target your emails.
For instance, you may separate and save a small group of people who actively open a particular type of email and start sending more emails of the same type to that list.
This way you are able to segment out people with particular interest and send emails that match with their interests.
You can greatly boost your email conversion rates using this technique.
http://www.bestautorespondertips.com
Jane Sheeba
TAKEAWAY Email marketing works great even today; even if it is thought of as old school stuff by most marketers.
You may not get desired results with your email marketing campaigns if you do not do it effectively. You might be making any of these mistakes given above.
So buckle up and double check to see if you are making any of these mistakes.
http://www.bestautorespondertips.com
Jane Sheeba
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http://www.bestautorespondertips.com
Jane Sheeba
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