Business Plan:
Tributaries Community Arts Center
(Design by Delaney Morris, 2014)
Converging rivers, converging voices
1000 Cherokee Street St. Louis, MO 63118 1-314-640-9971 www.tributaries.stl.org
Janelle Azmy
Co-‐founder CEO Artistic Director Janelle.azmy@gmail.com 314-‐640-‐9971 Ext. 1
Alina Luke Co-‐founder Director of Public Outreach Educational Services Director Alina.luke@gmail.com 314-‐640-‐9971 Ext. 2
Table of Contents: Executive Summary………………………………………………………………………3 Who We Are………………………………………………………………………………….4 Mission Statement……………………………………......………………………….5 Vision Statement……………………………………………………………………..5 Philosophy……………………………………………………………………………..5 Tagline………………………………………………………………………………….6 Goals…………………………………………………………………………………….6 Curriculum…………………………………………………………………………….6
SWOT Analysis……………………………………………………………………………...7 Strengths……………………………………………………………………………….7 Weaknesses…………………………………………………………………………....7 Opportunities………………………………………………………………………….7 Threats………………………………………………………………………………….7
Financial Statements……………………………………………………………………...8 Income Statement…………………………………………………………………….8 Balance Sheet………………………………………………………………………….10 Statement of Cash Flows…………………………………………………………….11
Management…………………………………………………………………………………12 Janelle’s Bio……………………………………………………………………………12 Alina’s Bio……………………………………………………………………………...12
Board of Directors………………………………………………………………………....15 Conclusion…………………………………………………………………………………….17
2
Executive Summary St. Louis, as a city, is a hub of convergence. It is the meeting place of rivers, cultures and people. The idea for Tributaries Community Arts Center was born out of this diversity and built upon the desire to hone it to build a better community. We want to unite our community through the arts and education, providing people a public space to share and express themselves. This sort of resource is one that St. Louis was lacking beforehand. Particularly under the divisiveness of current events taking place in the region (the Ferguson shooting) organizations that support community unity are extremely important and relevant (Kaplan & Warren, 2013). St. Louis is ready for change, and that change needs to be lead by the people within the community. Tributaries Community Arts Center encourages empathy and understanding that will help St. Louis progress into the future, and make real changes for the people, by the people. We are creating the leaders of the future, encouraging and preparing children who normally wouldn’t pursue leadership positions because they are female or belong to another minority group. In the following pages you will learn how this dream is becoming a reality and how it’s co-‐founders, Alina Luke and Janelle Azmy, need your support to help this dream grow. Below you will learn who we are as a company, our goals, the programming we are currently offering to the community, a peek at our financials, more information about who’s in charge and about our growing board of directors. As we continue to advance we hope to be able to build our own space, hire a staff and begin paying our teachers as well as increase our curriculum. In the below outline of our business plan we hope that you will come to know us as a business, see our successes and help us to continue our on in our growth!
3
Who We Are Mission Statement:
“To serve, empower and unite our community through art and education.”
Vision Statement:
“We envision a future where children from all communities, regardless of race, gender, class or sexual orientation, have the equal opportunity to learn, create and lead the way to making their world a better place.“
Philosophy: All voices deserve to be heard… We believe that multiple perspectives are better than one. Tributaries is to be center that promotes a convergence of voices, so that we all may learn from one another. Every voice matters and we all must learn to listen. Art and education are empowerment… We believe in the power of the arts and education. People who are given the opportunity to express themselves artistically and further their education become empowered leaders and agents of change. Communities create leaders… We believe it takes a village to raise a child, and united community is the best support system possible. By providing a space for the community we believe we are enabling that support system to be the best it can be. We all have something to learn… And to teach! By hiring teaching artists and professional educators we are not only bringing art and learning to the community but we are providing the chance for these teachers to learn about, and become a part of, the community itself.
4
Taglines:
Goals:
“Next years leaders are todays students.” “Converging rivers, converging voices.”
1. To become a fixture in the St. Louis community. 2. Build our own facility that caters to our needs and promotes growth. 3. Expand our continuing education and afterschool programs. 4. Open a wider variety of programs in both the arts and education. 5. Begin continuing education courses for adults, to be offered in conjunction with children’s courses to provide childcare. 6. To be able to pay our teaching artists and hire on more staff members.
Curriculum:
Below is a list of courses currently offered by the Tributaries Community Arts Center to date, although we hope to expand the number and variety of courses offered in the near future! Courses run for 8-‐12 weeks and vary when they are offered based on teacher availability. Volunteer teaching artists and professional educators from within the community currently teach all courses. Courses appear in alphabetical order. Educational Courses: Courses sectioned off by age ranges African-‐American History Current World Events: Revolutionaries Entrepreneurship Intro to Philosophy: Thinking Big Intro to Political Science: Political Structures Leadership Nepalese Culture Public Speaking Women’s History World Religions Art Courses: Courses sectioned off by age ranges Ballet I Ballroom Dance I
5
Community Choir: Voice Training Guitar I: Basics Idea Development Intro to Modern Dance: Movement and Dancemaking Painting and Art History: Impressionism to Contemporary Piano I: Basics Slam Poetry Storytelling: Oral and Written West African Dance West African Drumming Yoga Continuing Education Programs: Night courses offered to adults who wish to further their education Accounting Business Basics English as a Second Language Entrepreneurship Leadership Public Speaking Spanish as a Second Language Public Lectures: One-‐time events, led by industry professionals on current events or topics Alzheimer’s and Dementia Buddhism and It’s Practitioners The Egyptian Revolution: a History of Conflict GMO’s and Organics: Fact VS Fiction Psychology of Creativity Super PACs: The New Political Frontier St. Louis, a History: Everything You Never Knew About Our City The Truth about the Tobacco Industry
6
SWOT Analysis
(Kaplan & Warren, 2013)
Strengths:
-‐New type of business for the target community -‐Needed in the target community -‐Plenty of teaching artists available for work -‐Owners are very passionate and driven about the project -‐Owner’s backgrounds compliment each other well for the project
Weaknesses:
-‐Inexperienced owners -‐Acquiring funding -‐Inability to pay teaching artists and professors at the moment -‐Low admission rates to keep it affordable for the community -‐Limited resources for productions
Opportunities:
-‐Little competition in the St. Louis market -‐Unique combination of programs for the market -‐Lots of schools to partner with -‐After school programs are sought after in the target community -‐Room/support for growth -‐Growing arts scene in St. Louis
Threats:
-‐Other theatre/art companies in the area -‐Major/established theatre/art companies in the area -‐Less support for the arts in St. Louis -‐Less grant money available for the arts in St. Louis -‐Community has little disposable income for arts programs
7
Tributaries Community Arts Center Income Statement (Bourgeois, 2003) Period Ended December 31, 2013 Foundation Grants Missouri Foundation for the Arts 20,000 Women in the Arts 15,000 Total Foundation 30,000 Government Grants NEH 25,000 NEA 25,000 Total Government Grants 50,000 Contributors In-‐Kind Contributors 20,000 Total In-‐Kind Contributors 20,000 Fundraising Events Ladies First Fundraiser 15,000 Board Fundraising 25,000 Total Fundraising 40,000 Revenues Admission 5,000 Classroom/workshops 8,000 Total Revenue 13,000 Memberships Super friend 5,000 Silver Member 6,000 Gold Member 8,000 Founder’s Circle 10,000 Total Membership 29,000 Total Income 182,000
8
(cont.) Expenses Classroom/workshops Supplies Administrative Expenses Custodial Legal Marketing Building Utilities Misc. Expenses Total Expenses Net Income
10,000 7,000 10,000 5,000 5,000 5,000 100,000 30,000 3,000
175,000
$ 7,000
9
Tributaries Community Arts Center Balance Sheet (Bourgeois, 2003) December 31, 2013 Assets Current Assets: Cash Pledges Receivable Pre-‐paid Expenses Long Term Assets: Fixed Assets Total Assets Liabilities Current Liabilities: Accounts Payable Refundable Advances Long Term Liabilities Long Term Debt Total Liabilities Owner’s Equity Capital Total Liabilities and Owner’s Equity
53,000 50,000 50,000
70,000
$ 223,000
10,000 10,000
21,000
41,000
182,000
$ 223,000
10
Tributaries Community Arts Center Statement of Cash Flows (Bourgeois, 2003) Period Ended December 31, 2013 Net Income $ 7,000.00 Cash Flow from Operating Activities: Cash Donations Received $ 50,000.00 Cash Received from Service Recipients $ 35,000.00 Grants Received $ 50,000.00 Cash Paid to Employees and Supplies $ (80,000.00) Interest Paid $ (5,000.00) Net Cash from Operating Activities $ 57,000.00 Cash Flows from Investing Activities: Purchase of Investments $ (10,000.00) Fixed Asset Purchases $ (15,000.00) Net Cash Used for Investing Activities $ (25,000.00) Cash Flows from Financing Activities: Addition to Endowment $ 20,000.00 Net Cast from Financing Activities Net Increase in Cash $ 52,000.00 Beginning Cash Balance $ 130,000.00 Ending Cash Balance $ 182,000.00
11
Management Janelle Azmy Co-‐Founder, CEO and Artistic Director Janelle Azmy is the co-‐founder of the St. Louis based Tributaries Community Arts Center. Having graduated with honors and a degree in Arts Management from Columbia College of Chicago with a particular interest in creative non-‐profits, Janelle went on to work for companies such as Plowsharing Crafts: A Ten Thousand Village Store (Kirkwood, MO) and The New Colony Theatre Company (Chicago, IL). Having returned to her native St. Louis after graduation, Janelle decided to turn a long-‐time dream into a reality. With the help of her friend and co-‐founder, Alina Luke, she began Tributaries Community Arts Center with the hopes of building a community space to promote education and the arts for the next generation of leaders. As CEO and Artistic Director, Janelle spends much of time overseeing the company, directing the companies mission and vision and growing the artistic curriculum of the center. She can also be found teaching the centers Philosophy courses! Janelle is currently pursuing a Masters degree from Washington University in Philosophy. She can be reached via email at janelle.azmy@gmail.com or by calling 314-‐640-‐9971 Ext. 1.
Alina Luke Co-‐Founder, Director of Public Outreach and Educational Services Director Alina Luke is the co-‐founder of the St. Louis based Tributaries Community Arts Center. Previously, Alina worked for public service foundations such as the Minnesota based WomenWinning (St. Paul, MN) and helped them increase their donor base by 10%. Upon Graduating in the top 20% of her class from Macalester College in St. Paul, MN with a degree in Political Science and a minor in music Alina returned to her native St. Louis with a dream and a plan of action: to start her own community center aimed at providing education and an artistic voice for young women. As the director of Public Outreach and Educational Services for the Tributaries Community Arts Center Alina spends much of her time raising awareness for the foundation, running political action campaigns and building up the centers educational curriculum. She can also be found directing the centers Community Choir! Alina is currently pursuing a Masters degree from Washington University in Public Policy. She can be reached via email at alina.luke@gmail.com or by calling 314-‐640-‐9971 Ext. 2.
12
JANELLE AZMY EDUCATION:
Janelle.azmy@gmail.com 314-‐640-‐9971
Columbia College Chicago, IL Bachelor of Arts: May 2015 Major: Business & Entrepreneurship Concentration: Live & Performing Arts Management GPA: 4.0/4.0 Columbia College Chicago Achievement Scholarship Dean’s List (2012, 2013, 2014)
RELEVENT COURSEWORK: Talent Management Managerial Economics Introduction to Management Entertainment Marketing Information Management Business of Live & Performing Arts Presenting & Booking Accounting Entertainment Law Writing for Managers Finance Entrepreneurship Events Management: Practicum Producing & Touring Live Events
WORK EXPERIENCE:
Learning Studio, Columbia College Chicago, IL Accounting/Finance Tutor Assisting students in homework and reviews Teaching students coursework O’Connor Casting, Chicago, IL Intern Assisted in audition room Answered phones/general office organization Greeted and checked in clients and actors Plowsharing Crafts, Kirkwood, MO Volunteer Provided customer service Managed cash register and front of store Restocked products on store floor Cataloged products for inventory First Presbyterian Church of Kirkwood, MO Custodian Maintained building and grounds Provided event set up Facilitated group events
2014-‐Present
Summer 2014
Summer’s 2006-‐Present
2008-‐2013
CRITICAL SKILLS: -‐ Computer Skills: Microsoft Office Word, Excel, PowerPoint, QuickBooks -‐ Self-‐motivated and a self-‐starter, driven to accomplish tasks under minimal supervision -‐ Extremely respectful, attentive and aware of customer needs -‐ Strong organizational and interpersonal skills
13
Alina Luke aluke@macalester.edu 314-‐956-‐5649
Education Macalester College, Political Science, Saint Paul, MN Fall 2012 – Present GPA: 3.6 Political Science Major, Music Minor Kirkwood High School, Kirkwood, MO Fall 2008 – Spring 2012 GPA: 3.9
Work Experience WomenWinning, Saint Paul, MN Executive Intern Fall 2013 -‐ Conducted research on potential candidates for Minnesota public office -‐ Made phone calls to and communicated with supporters -‐ Created spreadsheets and organized files into computer system
Additional Information Awards Honor Roll, Kirkwood High School, Freshman through Senior Years 2008-‐2012 National Merit Finalist, 2012 Activities & Interest Boys & Girls Club of Saint Paul Volunteer Choir Rowing Theatre (Acting and Stage Managing) Orchestra
Other Skills Second Languages: German Computer Programs: Word, PowerPoint, Excel References available upon request.
14
Board of Directors Scott Miller – Has been directing musicals since 1981, and he founded New Line Theatre in 1991. He has written the book, music, and lyrics for nine musicals, as well as two nonmusical plays. His play Head Games has been produced in St. Louis, Los Angeles, London, and at the Edinburgh Fringe Festival in Scotland. His 2006 musical Johnny Appleweed was nominated for four Kevin Kline Awards. Scott also writes for newspapers, national theatre magazines and arts websites, and has composed music for film, television and radio. He co-hosts, with Deborah Sharn, Break a Leg -Theatre in St. Louis and Beyond on KDHX-FM in St. Louis, and he lectures frequently on the American musical theatre. Before starting New Line Theatre, Scott ran Center Stage Theatre Company for eight years, was the development director for Dance St. Louis for seven years, and ran Very Special Arts Missouri for three years. Scott is a graduate of Harvard University. (http://www.newlinetheatre.com/scottmiller.html)
Elizabeth Stroble – Named President of Webster University in 2009. She leads Webster University's mission as a worldwide institution transforming students for individual excellence and global citizenship. Dr. Stroble was recognized by the St. Louis Business Journal as one of 2010's most influential businesswomen. She received St. Louis Argus' 2011 Distinguished Citizen Award and was recognized by the St. Louis NAACP in 2012 as an inspiring leader. In celebration of the Sisters of Loretto Community's 200th anniversary, Dr. Stroble received a Jubilee Leadership Award in honor of Sisters Jacqueline Grennan & Francetta Barberis. In May 2013, Dr. Stroble was the recipient of the Jewish Community Relations Council's Norman A. Stack Community Relations award. The St. Louis Community Empowerment Foundation named Dr. Stroble a 2013 Woman of Achievement in Educational Leadership. Dr. Stroble was inducted in the Southern Illinois University-Edwardsville Alumni Hall of Fame in 2013. In March 2014, Dr. Stroble received the Multicultural Arts & Heritage for International Development Award of Excellence. (http://www.webster.edu/president/about_president_stroble/)
Tracy E. Hart – of Tarlton Corporation is the first woman to become president of a major general contracting company in St. Louis, and one of a few nationally. Since Hart joined the company in 1990, Tarlton has tripled its size and further solidified its market share. In the last half dozen years, Hart has received much recognition as a successful area business leader, earning the St. Louis Business Journal’s “40 Under 40" award, as well as being named among the “25 Most Influential Business Women.” In 2007 she was awarded the University of Missouri-St. Louis Trailblazer Award for her accomplishments as a woman leader. (https://netforum.uli.org/iWeb/upload/TracyHartBio.pdf)
15
Stephen C. Jones – Has 30 plus years of experience counseling companies in a broad range of corporate matters. For more than a decade, he has been recognized by Chambers USA as one of “America’s Leading Business Lawyers” and listed in The Best Lawyers in America for Corporate Law. He has served as both a practitioner and team leader in a wide variety of matters including the following: mergers and acquisitions, public and private securities, complex and straightforward financings, complex structuring and reorganizations, real estate transactions, corporate governance issues, not-for-profit counseling (including Executive, Audit, Nominating and Search committee service), general counsel services and Family Foundation counseling. Working closely with family ownership of midcap and large, privately held companies, Steve aligns the interests of the corporation and its individual owners, both employee and non-employee. In this context, he is familiar with a variety of trust and estate planning issues as well as general tax considerations. Long engaged in St. Louis area civic and charitable communities, Steve has served as general counsel to several significant not-for-profit entities. On the volunteer side, he has also chaired the boards of the Urban League of Metropolitan St. Louis, The Fair Saint Louis Foundation, The Missouri Chapter of The Nature Conservancy and Mary Institute and Saint Louis Country Day School (MICDS). (http://www.armstrongteasdale.com/stephen-jones/)
16
Conclusion This year we were able to turn a profit, an accomplishment for any beginning non-‐profit (Kaplan & Warren, 2013), but we couldn’t have done it without support from our community, donations and grants. We hope to continue to increase our gains so that we can build our center even further. By increasing community awareness about our project, growing our board of directors and advancing our course offerings we believe that our community center could be the very hub of St. Louis itself, raising the next generation of leaders who will continue to change our city for the better. There is a lot of dissonance in our community as of late, but that is all the more reason to support centers like ours that encourage open communication and expression. The culture of St. Louis could become one of community, instead of divide, and our program helps accomplish just that! If you have any questions please do not hesitate to contact our founders, Alina and Janelle. All of us from the Tributaries team would like to thank you for taking the time to read our business plan. We truly hope you will chose to help us help our community and further our presence in St. Louis. Best wishes, from our community to yours.
17
References Bourgeois, K. (2003, May 11). NonProfit Financial Statements. Retrieved December 5, 2014, from https://scholarsbank.uoregon.edu/xmlui/bitstream/handle/1794/224/bo urgeois_k.pdf Kaplan, J. M., & Warren, A. C., (2013). Patterns of Entrepreneurship Management (4th ed.). Wiley & Sons, Inc. Scott Miller, Artistic Director. (2014, December 1). Retrieved from http://www.newlinetheatre.com/scottmiller.html Dr. Elizabeth Stroble, President. (2014, December 1). Retrieved from http://www.webster.edu/president/about_president_stroble/ Tracy E. Hart. (2014, December 1). Retrieved from https://netforum.uli.org/iWeb/upload/TracyHartBio.pdf Stephen C. Jones. (2014, December 1). Retrieved from http://www.armstrongteasdale.com/stephen-jones/
18