Baking: a cultural asset

For me, for you. With KAISER.

The KAISER Magazine 2020

ALL ABOUT THE LOVE OF BAKING.

Baking is a lot of things, but defi nitely not a science. Baking is a cultural heritage, a tradition, an experience, a culinary treat, a journey of imagination, an art and an economic factor. People all over the world love the sweet, tasty delicacies, the smell of something freshly baked out of the oven waft ing through the kitchen and they love baking, decorating and serving.

Baking brings people together across borders, generations and class divides – whether it is enjoying a coff ee together or having a cosy chat about recipes, techniques, preparation methods and, of course, the perfect baking pans and utensils.

And that's where KAISER comes in. Because baking is not only our passion; we also enjoy continuing to make baking easier and thus turning more and more people into baking enthusiasts, with new recipe ideas, new baking pans designs as well as new useful gadgets.