3 minute read
Marketing
MARKETING - Digital
We conducted testing on the 2018 JFF website to improve useability and redesigned the website to provide a superior experience for our users, from better film filtering options to an updated calendar view. As a result, the 2019 JFF website saw a 57% increase in unique sessions compared to 2018.
It’s not just returning JFF fans, either - 84.3% of our website traffic during the 2019 season was from first-time visitors!
In 2019, we had 1.2 million more Facebook impressions than 2018!
37,105
Facebook Followers 2,969,760 Impressions 69,387 Clicks 632,691 Post reach
2,403
Instagram Followers
5,612
Subscribers 43.9% Open rate 7.9% CTR
151,458 Unique sessions
2m22s Browsing time
Breakdown: 69.25% Mobile 26.30% Desktop 4.44% Tablet
Website
MARKETING - JFF Social Highlights
Our Facebook social media marketing in 2019 featured a broad range of post formats reaching our expansive audience of 37,105.
- Audience Social Highlights
Offline
While the Festival focuses heavily on digital marketing, we also utilise other platforms such as street banners, radio, trailers and pre-event activations to create buzz and excitement about the upcoming Festival.
40 street banners were displayed across the main streets of Sydney CBD.
According to City of Sydney, 75% of consumers take action as a result of seeing city banners
Audience members in Perth & Sydney receiving their stamp rally prizes.
Audiences can collect stamps and win prizes for the number of films they watch during the Festival.
