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CONTENT The Company Previous communication
The founder and COO of Bobbi Brown Cosmetics Latest collection Color pallette
Editorial
Inspiration
Collaboration Editorial Lookbook
Website
B o b b i
B r o w n
Connecting beauty & style
THE FOUNDER AND COO OF BOBBI BROWN COSMETICS
“I
with the supermodel Naomi remember watching my Campbell. Bobbi was a part of the mother apply white eye shadow industry now, and took notice. and black liner in her blue gilded bathroom - she was glamorous, but fresh-looking.” At young age, Bobbi Brown started having interest in make up. As soon as she could work, she worked in a small cosmetic store and she got her first taste of formal training. Bobbi’s education continued at Boston’s Emerson Collage, where she earned a B.F.A in theatrical makeup. Later on she moved to New York as a professional make up artist and showed her portfolio to everyone to see, and slowly built up contacts. Her big breakthrough was her first American Vogue cover which was shot by famous photographer; Patrick Demarchelier and featured
THE COMPANY Bobbi Brown company joined the famous
family company EstĂŠe Lauder in 1995. The brand is sold in selective retailers in over 50 countries and around th world. The exclusive beauty line is developed by the owner herself. She focuses on natural indivual beauty, and teaching women to be their own make up artist. The line includes color cosmetics even though they focus mostly on earth colors, natural colors, skin care products, and professional make up tools.
LATEST COLLECTION Most sold products from our latest collection
Perfect nude lipstick
Nailpolish with shimmer
Eyeshadow pallette in sand and beige.
Bronzer
Autumn/winter2014 Color pallette
PREVIOUS COMMUNICATION Bobbi
Brown’s campaign communicates natural simple beauty. They represent the “typical working mom,” or business women who doesn’t spend much time in the mirror before heading to work in the mornings. Their communication are more down to earth, and real rather then glamourous and fake. Their campaign and advertisment are similar throughout the years and uptil today. They use well known sophisticated women as the face of the brand. Katie Holmes was recently replaced by Kate Upton, who is now the face of the label. The campaign which is on the bottom to the right is from the late summer of 2014. The image above is representing the new face of the brand.
Katie Holmes as the face of the brand, in 2013 campaign.
COLOR PALLETTE Next collecton will be a bit dfferent from previous collections. You’ll
see various of colors and shades in lipsticks and eyeshadows specially. Bright and dark sexy colors will be the main identity for this collection such as; Yellow, orange, pink, plum purple, cherry red & more.
Spring/Summer 2015 Color pallette
EDITORIAL The editorial will be shot for a Fashion
magazine to communicate the new collection and the variety of the new colors and theme. The purpose is to inspire customers and to reach out to new target groups. As mentioned before this collection will be more creative, and colorful representing younger models. Bobbi Brown will be the one doing make up and styling in cooperation with one other make-up and hairstylist. A photographer will be taking care of the photosoot and editing. The images will be covering full spread pages. The photoshoot will be located in a studio, with a simple white background and only focused would be on the makeup.
INSPIRATION This collection and color theme is
inspired by two brilliant decades, 80’s and 60’s. In the 1980s, the make up and look was powerful and distinct. Women used heavy foundation, usually full coverage often set by powder. Heavy eye makeup in rainbow colors was iconic at this time, and to finish the look, the women used blush in pink, coral, red or bronze. Lips were often in bright colors, such as bright pink, reds and orange. Madonna was a huge influence throughout the 80’s, and is the iconic idea of the makeup from this decade and the short hair started to be popular in the 60’s. Twiggy and Audrey Hepburn are best remembered as one of the first international supermodels and a fashion icons of the 1960s.
COLLABORATION MAKE UP ARTIST
Lauren Curtis is a 21 year old girl from Australia. Back in 2012 she worked
at Bobbi Brown in the cosmetics section. She is a talented makeup artist who has around 1.5 million subscribers on her YouTube channel, a viewership that any magazine or blog could dream about reaching. Today she has acquired international recognition due to her infectious personality and never ending stockpila of tips and tricks.
PHOTOGRAPHER
Norway born, London based photographer and filmmaker Sølve Sundsbø
has received a great attention for his work, but he has shot for publications such as Italian Vogue, Visionare, Love, i:D, NYTimes, Chinese Vogue and more. He’s known for his images that are both adventurous and artistic. Solve has created imegary for fashion and beauty brands such as Chanel, Armani, Lancome, Gucci, Cartier, Dolce & Gabbana and other major brands.
LOOKBOOK The
lookbook is usually not meant for public release, but for professional makeup artist, department stores and retailers. This lookbook will be available for the public for the first time. The purpose of the lookbook is to show the make up and the new collectionw in more depth, also to present the products with details. There will be shown products and a model with the same makeup products painted on to show the color combination. Same photographer will shoot for the lookbook and same makeup artist, but another model will be used. Cara Develingne will be the model for this collection, also to reach out to younger audience.
CARA DEVELINGNE
THE MODEL The images on the righ and below,
is an example how the model should be painted, and her posture. On next page is an example how the final outcome should look like for the makeup and combination of the color used on the model, as mentioned before. Product used and shown on the image will be described below the image.
Lip liner A velvety formula that gives lips natural-looking definition that lasts. Comes with a sharpener to keep the point perfect. This creamy, non-drying lip pencil glides on smoothly and evenly and wears for up to 8 hours without feathering.
Shades available
RICH LIP Bright, get-noticed color in a wide range of shades that complement all skin tones. Lightweight, yet intense, Bobbi’s latest long-lasting, non-drying formula combines pigments with a clear base to deliver pure, crisp color with just one swipe.
Shades available
ILLUMINATING BRONZING
This ultra-soft and smooth pressed formula packs a blend of sheer powder and micro pearls (for a seamlessly glowing finish all over the face). This pair of limited edition compacts feature Pretty Powerful phrases embossed right into the powder - for a real mood lift.
Shades available
DELUXE EYE & LIP PALLETTE This ultra-soft and smooth pressed formula packs a blend of sheer powder and micro pearls (for a seamlessly glowing finish all over the face). This pair of limited edition compacts feature Pretty Powerful phrases embossed right into the powder - for a real mood lift.
WEBSITE
HTTPS://BOBBIBROWNBEAUTY.WORDPRESS.COM/
The mini-website has been done to communicate the new collection. There will be products exclusive online only for costumers. Interviews and backstage photos will be published on the website only. Sections Collection Company Newsletter sign-up Exclusive online Inspira-
TEXT Twiggylawson.co.uk, (2014). TWIGGY - THE OFFICIAL SITE. [online] Available at: http://www. twiggylawson.co.uk/fashion.html [Accessed 8 Dec. 2014]. Sundsbø, S. (2014). Sølve Sundsbø — Information. [online] solvesundsbo.com. Available at: http://www.solvesundsbo.com/information [Accessed 11 Dec. 2014]. NYFW Diary: Marc Reagan. (2014). [Blog] Everythingbobbi. Available at: http://everythingbobbi. com/blog/2013/02/22/nyfw-diary-marc-reagan/ [Accessed 17 Dec. 2014]. Imgkid.com, (2014). Images For > Bobbi Brown Logo Vector. [online] Available at: http://imgkid. com/bobbi-brown-logo-vector.shtml [Accessed 6 Dec. 2014]. Fiorentino, A. (2014). 5 Makeup Trends From the ‘80s You Forgot About. [online] Cosmopolitan. Available at: http://www.cosmopolitan.com/style-beauty/beauty/news/a21458/beauty-trendsof-1980s/ [Accessed 8 Dec. 2014]. Fashion.telegraph.co.uk, (2014). Rites of Beauty: Bobbi Brown - Telegraph. [online] Available at: http://fashion.telegraph.co.uk/article/TMG10139018/Rites-of-Beauty-Bobbi-Brown.html [Accessed 6 Dec. 2014]. Bestwallpapersfan.com, (2014). Colorful Parrots HD Wallpapers | Best Wallpaper Fan. [online] Available at: http://www.bestwallpapersfan.com/latest/colorful-parrots-hd-wallpapers [Accessed 6 Dec. 2014].
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at:
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Pinterest, (2014). 27 Ways to Get a Perfect Sun-Kissed Look, No Sun Required. [image] Available at: http://www.pinterest.com/pin/561824122237759962/ [Accessed 6 Dec. 2014]. Pinterest, (2014). Make-Up and Beauty. [image] Available at: http://www.pinterest.com/ pin/277886239481182168/ [Accessed 6 Dec. 2014].
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Instyle, (2014). Hairstyles that defined an Era. [image] Available at: http://www.instyle.com/ instyle/package/general/photos/0,,20665717_20667322_21267635,00.html [Accessed 8 Dec. 2014]. Curtis, L. (2014). Lauren Curtis. [image] Available at: https://www.youtube.com/user/laurenbeautyy [Accessed 11 Dec. 2014]. Bloomindale’s, (2014). Bobbi Brown lip color. [image] Available at: http://www1.bloomingdales. com/shop/product/bobbi-brown-lip-color?ID=103201 [Accessed 11 Dec. 2014]. Árnadóttir, V. (2014). TÍSKA: Sølve Sundsbø tískuljósmyndari. [image] Available at: http://pjatt. is/2011/04/26/tiska-s%C3%B8lve-sundsb%C3%B8-tiskuljosmyndari/ [Accessed 11 Dec. 2014]. appspot, (2014). 80’s glory. [image] Available at: http://www.pics-searcher.appspot.com/?image=madonna-80s-makeup [Accessed 8 Dec. 2014]. Anna Mattsson, (2014). Make up store. [image] Available at: http://www.annamattsson.com/ editorial/make-up-store/ [Accessed 7 Dec. 2014].