Designer:
Jariyaporn Sangvut
Brand:
jari = Jari-(yÄ ) in thai: conduct , behaviour
Brand Concept:
a life of simplicity
Brand Type:
Local Designer Label ( Home textiles product )
Type of Brand:
Casual
Type of Product:
Clothing, Accessories, Bedroom, Kitchen,
Type of Clothing:
Simple, Effortless, Minimal
Material:
Organic fabric (Linen, Cotton, Cotton Linen)
Occasion:
Homewear 40%, Home Product 30%, Accessories30%
Target Market/ Lifestyle:
20-29 Year Old, life of simplicity, Nature Lover
Character:
Minimal Modern, Nature Freedom, Masculine
2,500– 4,500 THB
VICK’S
Songbird 800– 2,000 THB 300– 700 THB
Mass Market
Brand Identity:
Poetic Simplicity (Simplicity + Complexity)
Market Positioning:
Local Market (B)
Price Positioning:
800 – 2,000 THB
Occasion:
Homewear 40%, Home Product 30%, Accessories30%
Poetic Simplicity (Simplicity + Complexity) Simplicity is the state or quality of being simple. Something which is easy to understand or explain seems simple, in contrast to something complicated.
Something is simple or complex depending on the way we choose to describe it. In some uses, the label "simplicity" can imply beauty, purity, or clarity. Herbert A. Simon
The concept of simplicity has been related to in the field of epistemology. According to Occam's razor. In the context of human lifestyle, simplicity can denote freedom from hardship, effort or confusion. Specifically, it can refer to a simple living style.
Simplicity is a theme in the Christian religion. According to St. Thomas Aquinas, God is infinitely simple. The Roman Catholic and Anglican religious orders of Franciscans also strive after personal simplicity. Members of the Religious Society of Friends practice the Testimony of Simplicity, which involves the simplifying of one's life in order to focus on things that are most important and disregarding or avoiding things seen as least important.
In the philosophy of science, simplicity is a metascientific criterion by which scientists evaluate competing theories. In this field, a distinction is often made between two senses of simplicity... : syntactic simplicity (the number and complexity of hypotheses) : ontological simplicity (the number and complexity of things postulated) These two aspects of simplicity are often referred to as elegance and parsimony respectively.
Target Market / Lifestyle Life of simplicity + Nature lover
กลุ่มเป้าหมาย 19-29 ปี เน้นนักศึกษามหาวิทยาลัยในระดับการศึกษาปริญญาตรีขึ้นไป และผู้หญิงวัยทำงานตอนต้น G บุคลิก Minimal Modern, Nature Freedom, Masculine มีความเชื่อมั่นในตนเอง ไม่ตามกระแส กล้าคิดต่างจากผู้อื่น เลือกในสิ่งที่ตัวเองชอบ
Type of Clothing Simple, Effortless, Minimal Silhouette
โครงสร้างเสื้อผ้าที่เรียบง่าย สวมใส่สบาย ไม่รัดรูปและไม่เผยให้เห็นสัดส่วนมาก เกินไป / เสื้อผ้าสไตล์มินิมอล ผสมสไตล์ญี่ปุ่นที่ทันสมัยตัดเย็บอย่างปราณีต แต่ ไม่เป็นทางการจนเกินไป สวมใส่ได้ทุกโอกาสG
Black & White
Minimal Modern
Monotone
Effortless style
Masculine
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