THE CULTURE AND TRADITIONS

BY JOSE PINTO

Tourism is key to populations to share

and know each other better, have better understanding and above all exchange and share culture, traditions and much more The European concept which is the Cultural and Traditional Tourism, therefore Albania which has a millenary history should preserve and defend its artistic, architectonic, gastronomic, folkloric, and archeological in between others The preservation and exchange of those with the incomparable beauty of the mountains, the rich forest, the two oceans, and the multi religions are important factors in the conception of the today Tourism.

In my recent visits to the different corners of our Albania “my paradise found” I have noticed that communities are

very proud of their traditions, culture, their religion and gastronomy ,those must be fully explored and preserved by the authorities and private sector when developing plans for promoting the regions. I personally had defended this principle everywhere I have been throughout my career. I have integrated to each hotel and restaurant the local products thus fomenting the local economy and putting all Albanian products including wines as their first choice .

Each Government sector must include on their annual budget the promotions of regional products and elements. Those must be part of the calendar that the Ministry of Tourism and Culture when elaborating their annual trade fairs or invitations to Potential Travel Agents.

We MUST focus in the areas were competitive countries do not, they got obsessively busy with their growth and are forgetting to give importance to their internal “assets” or roots.

We must include “Made in Albania, in every product , the slogans “Be Taken by Albania, Go your Own Way slogans all over the world in everything we do, present, etc.

The need of concentration on Tourism, requires that

“We MUST focus in the areas were competitive countries do not”

every single Minister, and Government Administration have a close coordination and prepare together words or phrases to promote Albania, this can be done via a single banner on the bottom of their mails , letters, posters, flyers etc.

Since my arrival to this beautiful incomparable country “My Albania” I felt that the Cultural Tourism could be key to the economy and our people . I cannot think about anything else, I defend a strong creation of past and present elements that can serve to be the foundation of such. Albania has all of us.