AIDA SUPPORTS MADE IN ALBANIA PRODUCTS

The Albanian Investment Development Agency focuses on increasing competitiveness and promoting Albanian Micro, Small and Medium Enterprises (MSME). In this approach, and especially during the period of the COVID-19 pandemic, AIDA has undertaken the “Made in Albania” campaign. This campaign is aimed at promoting and increasing the presence of Albanian businesses in international markets, as well as creating connections and cooperation opportunities with foreign businesses, to help increase their dimensions at the international level.

The campaign was seen as a necessary initiative for Albania, for strengthening the local brand, as well as Albanian production enterprises. Through this campaign, we identify the domestic products and create a significant presentation for the business, which the institution promote on social networks.

In support of this initiative, AIDA every year also publishes a summary catalog of Albanian products published during that annual period. Through the catalog, all “Made in Albania” products become known and presented, as a way to give the possibility of contacting companies directly. This catalog is published in two languages, both Albanian and English, which is distributed to institutions, organizations, foreign and Albanian embassies abroad, which plays an active and concrete role in promoting the international market and supporting the promotion of the export of domestic products.

It is essential to continue promoting the development of enterprises, especially MSMEs, to make them more internationally known and to promote and facilitate the export of “Made in Albania” products.

The “Made in Albania” campaign started in 2020 and due to its importance, referring to the requests from the companies themselves, AIDA will continue to implement it in the following years in order to further promote Albanian products.

The campaign has managed to provide feedback, where some of the companies have had an increase in requests for their products and more recognition as a company, where clients have managed to identify and contact them from the promotion that the agency has done on social networks,

To familiarize yourself with “Made in Albania” products, visit the website: https://aida.gov. al/en/news-publications/publications where you will find all the catalogs published with Albanian products.