JASMINE LAW
Content Shooshi Branding | Interactive Menu
BrewDog Rebranding | Contextual Design
Co-designer: Ash. R, Bateman. L, Gustavvson. D, Jurevicius. K, Pakstaite. S.
Mawi
AW13 Collection | Jewellery Design
Lead Designer: Keivom. M | Design Assistants : Law. J & Marshall. S.
Linda Farrow X Mawi 10 Year Anniversary | Design for Manufacturing
Lead Designer: Keivom. M | Design Assistants : Law. J & Marshall. S.
J.C.L. Convertible High Heels
Bugatti Atlantic Type 57C 3D printing | Reverse Engineering | Simulation Analysis
Shooshi1 Branding & Interactive Menu
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Shooshi, a Japanese delivery intends to expand and re-brand the company. The new guideline intends to attract east Asia customer by adopting a cartoonish and fresh style. An interactive menu concept was designed for the restaurant to improve customer service and user experience.
SHOOSHI Code Light
1234567890 abcdefghijklmnopqrstuvwxyz
Nexa Light
1 2 3 4 5 6 7 8 9 0 !@£$%^&*()-=+ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
Din Light
1 2 3 4 5 6 7 8 9 0 !@£$%^&*()-=+ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
Pantone 715C C0 M54 Y90 K0 R250 G141 B50 # fa8d32
Branding 1
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1 Logo Design. 2 Typeface. 3 Primary Colour Palette.
Pantone 367C C39 M0 Y87 K0 R167 G209 B83 # a7d153
Pantone 317C C9 M0 Y53 K0 R178 G224 B223 # b2e0df
Interactive Menu
A working interactive menu was produced using Adobe Edge Animate using time frame and coding system. Its functions are categorised into 3 major function, visualised menu and food taking, services and entertainment, which improve efficiency and quality of the service, at the same time encourage interactive between friends or family.
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Interactive Menu Welcome Page. Bill payment function. Food Ordering Page. Games encouraging interactions between friends and family.
BrewDog1 Rebranding and Contextual Design Co-designer: Ash. R, Bateman. L, Gustavvson. D, Jurevicius. K, Pakstaite. S.
1 A product collection of contextual design for BrewDog, a craft beer company who holds onto the nostalgic ways of bring people together in a world revolving around technology in the future 10 years. The concept aims to strengthen BrewDog’s values by sparking connectivity between people; to create adventures and friendships every day without the use of alcohol and minimum use of digital device.
Visual Identity 1 22 33
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BrewDog current logo. BrewDog logo placement designs.
3 By 2024, it is predicted that this visual identity will remain in terms of the colour palette however this may have a fresher feel in order for BrewDog to move with the times. Below is a series of images that show where BrewDog could look like in 2024.
Sketches and Prototypes 1
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Concept 1 - Coaster voice recorder Concept 2 - Coaster vinyl recorder Concept 3 - Voice recording tube Soundwave of the audio is recorded and engraved on the coaster graphically
BrewDog Meet
BrewDog Share
BrewDog Experience
BrewDog Play
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A backpacker is on his journey around the world.
In his journey, he is looking for a place to have a drink. With BrewDog’s interesting interior design,he plans to go in and gives it a try.
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He arrives BrewDog bar and trying to get a coaster from the BrewDog coaster holder after ordering a drink. 6
“Hey! How are you! I am currently in Australia going for diving, went to Cairns and thought of how we went diving last year...”
“Hey! How are you! I am currently in Australia going for diving, went to Cairns and thought of how we went diving last year...”
Storyboard
BrewDog Connect
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With the instruction at the side. “Press down to start and stop the sound recording and playing. Sound waves will be engraved graphically on the coaster using laser cutting technology. It allows 5 minutes of sound recording.
BrewDog Explore
User can keep the coasters as souvenirs, use it as a coaster, or post the voice message to friends.
Receivers will then have to play the voice message in the coaster using the same device.
New Brand Direction Share your sound with BrewDog coaster.
Mawi 1 AW13 Collection | Jewellery Design Lead Designer: Keivom. M | Design Assistants : Law. J & Marshall. S.
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This collection was designed under MAWI London led by Mawi, and co-with Stuart Marshall. AW13 collections includes Deco Glam, Rebel Rocks, and Rebel Romances, each of them are different collected stories inspired by different era.
Deco Glam1 1
This story epitomizes Mawi’s distinct ability to effortlessly blend both vintage and contemporary design. Drawing inspiration from the hedonistic and artistic art-deco period, Deco Glam derives from the sophisticated glamour of the roaring twenties and the fin de siècle linear patterns from which the art deco movement was created. Delicate fringing and geometric stone structures seamlessly come together in a collection that even Daisy Buchanan would be jealous of.
Rebel Rocks1 1 Seeking inspiration from both industrial and mechanical elements and her love of subversive punk, Mawi explores a desire for darkness as sharp spikes and padlocks adorn thick bike chains to create a tough look with a luxurious feel. Rebel Rocks is the story of savage chokers, ominous rings and menacing bracelets joining together in a look that is both lavishly aggressive but quintessentially Mawi.
Rebel Romance1 1 Rebel Romance demonstrates Mawi’s ability to create the perfect coming together of pretty and tough, resulting in a sublime collection that smoothly toes the line between the past and present. Chunky chains, sinister spikes and menacing razor blades are overlaid with delicately ornate crystal creations in a darkly romantic setting. Embellished chokers encircle the neck, while earrings ordained in cascading crystals match with oversized ornate rings in an unlikely fusion. Rebel Romance twists the conventions of vintage glamour to create a mysterious story of lust and betrayal.
Clutch Bag Collection1
1 Silver and Gold Double glitter clutch bag with perspex spikes, tear drop crystals and studded box.
London Fashion Week AW131
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Deco Glam collection displayed in Somerset House during LFW AW13.
Linda Farrow X Mawi 1 10 Year Anniversary | Design for Manufacturing Lead Designer: Keivom. M | Design Assistants : Law. J & Marshall. S.
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Linda Farrow X Mawi Collaboration Choker and Bracelet Design for Linda Farrow 10 Year Anniversary. Assistance in mechanism design and testing, material choosing sourcing, and design for manufacturing.
LEATHER PLATE X6
2ND COMPONENT x6
SPHERE x 2 YELLOW GOLD PLATING 1.5mc
MAGNET x2
CLASP COMPONENT1 x2 YELLOW GOLD PLATING 1.5mc PIN YELLOW GOLD PLATING 1.5mc
CLASP COMPONENT2 x2 YELLOW GOLD PLATING 1.5mc
SPRING x2
HINGE x2 YELLOW GOLD PLATING 1.5mc
Mechanism Design1 1
Hidden mechanism design solution for easily open bracelet that led by losing magnetism.
COMPONENTS MAIN COMPONENT x 8 TOP PLATE x 8 LEATHER x 8 CLASP x 2 HINGE X 4 SPRING x 2
LEATHER
38mm
CLOSE SOLDER HINGES 38mm
HINGES
SOLDER
CLASP DETAILS 6
OPEN
1
5
2 120째
3
4
TOP VIEW
CLASP OPPOSITE WAY BOTTOM VIEW
Design For Manufacturing1 1
A simplified technical Drawing of the design is produced for easier communication with factories in China.
J.C.L. Convertible High Heels 1 1 J.C.L. is a detachable high-heeled shoe that allows wearer to change to heels in different heights and styles instantly. It aims to provide an instant solution for foot-pain relieve and biomechanical effect, as well as the options for different matching of shoe bodies and heels. The interlocking mechanism of the detachable heel and the transformable structure of the shoe is a collected result of observational studies of user experiences, researches on biomechanical and anthropometric data, analysis on high heel gait simulation using a human simulation software, and stress and strain analysis of high heel shoes carried out using Ansys. Currently, the design of the shoe is in progress.
Biomechanical Research & Analysis 11 22 33 44
1 Stress and Strain analysis was carried out using Ansys Workbench to find out the minimum strain of the material for the mechanism. Stainless steel was one of the suitable material for the interlocking to withstand a British woman with average height. 2,3,4 Opensims 3.1 was carried out to show the biomechanical effect on both gastrocnemius muscles.
Development & Prototypes
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3D printing Prototype was produced to test the functionality mechanism.
2 Working in Trevor Gibson handmade footwear studio to produce shoes from pattern cutting, leather skiving, shoe shaping, etc. 3 The upper part of right shoe is complete. 4
Assembling of the CNC aluminium mechanism and upper part of the shoe body.
Top Component - Outer Part
Rod
Top Component - Inner Part
Torsion Spring
Hook
M3 Screws x 2
Mechanism Assembly
Spring - L
R1
Spring - R
Screws
5
6
7
8
M3 Screws
Right Spring
Rod
Left Spring
Hook
HK - 1
4
Polsih Polish Polish
Stainless Steel
Stainless Steel
Polish
Satin
Satin
Satin
Satin
Finish
Stainless Steel
Aluminium Stainless Steel
Aluminium
Bottom Component
BC - 1
3
Aluminium
Top Component Inner Part
TC - 2
2
Aluminium
Top Component Outer Part
TC - 1
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Materials
Description
Part No.
Item
1
Bl;ack
Black
Black
Black
Colour
4
2
1
1
1
1
1
1
1
Quantity
Q.A
MFG
APPV'D
CHK'D
DRAWN
Jasmine Law
NAME
FINISH:
SIGNATURE
UNLESS OTHERWISE SPECIFIED: DIMENSIONS ARE IN MILLIMETERS SURFACE FINISH: TOLERANCES: LINEAR: ANGULAR:
SECTION A-A SCALE 2 : 1
3
2
12
7
5
WEIGHT:
MATERIAL:
DEBUR AND BREAK SHARP EDGES
Aluminium
M3 Screws
Satin
21/4/2014
DATE
10
132
6
21.50
Section A & B
REVISION
SCALE:2:1
SHEET 2 OF 11
Brunel University - DM3306
DWG NO.
TITLE:
DO NOT SCALE DRAWING
A3
SECTION B-B SCALE 2 : 1
A
127
B
B
A
Q.A
MFG
APPV'D
CHK'D
DRAWN
Jasmine Law
NAME
FINISH:
SIGNATURE
UNLESS OTHERWISE SPECIFIED: DIMENSIONS ARE IN MILLIMETERS SURFACE FINISH: TOLERANCES: LINEAR: ANGULAR:
DATE 21/4/2014
WEIGHT:
MATERIAL:
Satin
Aluminium
DEBUR AND BREAK SHARP EDGES
Detachable Heels Mechanism
REVISION
SCALE:1:1
SHEET 1 OF 11
Brunel University - DM3306
DWG NO.
TITLE:
DO NOT SCALE DRAWING
A3
Bugatti Atlantic Type 57C 1 3D printing, Reverse Engineering & Simulation Analysis
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In the project, a CAD model of Bugatti Atlantic Type 57 has been created in Solidworks using surface modelling and converted to a solid model. The model was used in 3D printing, reverse engineering, lower back analysis and coverage zone analysis using Jack Design simulation, fluid analysis in Ansys.
Surface Modelling & Rapid Prototyping
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1 A 3D printed scaled model of Bugatti Atlantic Type 57 SC after Surface modelling. 2 Bottom view of the model. 3 Detail view of the model. 4 Surface modelling to Solid Modelling using Solidworks.
Reverse Engineering & Flow Simulation
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1 The 3D printed model of the Bugatti was then reversed engineered using scanning manually back into digital format ready for Jack Design Simulation and Ansys for lower back analysis, coverage zone analysis and fluid dynamic analysis. 2 Jack Design Simulation was adopted to run lower back analysis. 3
Jack Design Simulation was adopted to run coverage zone analysis.
4 Air velocity flow graph produced by analysing the imported virtual model of the car using Ansys. 5, 6 Air velocity streamline graph produced by analysing the imported virtual model of the car using Ansys.
THANK
Y O U.