1. Introduction...........0

The brand I will be analysing is ZARA, this company was founded in 1975 by Amancio Ortega. ZARA is part of the Inditex group which is the world largest clothing retailer (BoF, 2022). There are 2220 stores in 88 different countries. ZARA has been labelled a fast fashion brand with prices ranging from £2.99-£299 and targets many different age brackets.

HISTORY OF ZARA

1 9 6 3 Ortega created a dress making factory in under the name of Inditex

1 9 8 0 Ortega changed the design, manufacturing, and distribution process to reduce lead times and re-

1 9 8 9 ZARA made it to the United States of America. 1 9 7 3 Ten years later he set up a factory and started a small store called Zorba, which he renamed ZARA

1 9 8 8 ZARA expanded to the rest of the country and then later in Portugal in 1988

2 0 1 0 They started an online store in Spain, the UK, Portugal, Italy, Germany, and France