MEDIA SELECTION

The Culture Kings and Lacoste collaboration will be produced for Youtube, Instagram, Tik Tok and pop-up shop activation, where Nick will be at the centre of all ads to promote the clothing line to the intended target audience. The Youtube advertisement will be a 15sec video displayed whilst the audience is watching Youtube The social media advertisements on Instagram and Tik Tok will be interactive bite-sized videos that will tease the audience into wanting more information. Lastly, the collaboration pop-up shop will be activated to draw the audience in and employ them to purchase the products at the end of a Nick Kyrgios Australian Open match. However, this time will not be specified as a tennis match could go for a lengthy period of time Only true fans watching the game will know when to arrive at the popup shop, due to them watching the match and knowing when it finishes, Nick will then reveal the location where the audience can buy the limited edition Culture Kings X Lacoste line

Youtube is the “third most visited website worldwide”(Dehghani et al, 2016), where young audiences between the age of 18-34 years old appoint two-thirds of it as they “watch YouTube videos more than any cable TV” (Dehghani et al, 2016) Youtube as a platform continues to develop and is “experiencing a considerable acceleration in the development of advertising investments” (Dehghani et al, 2016), where brands have the ability to promote their mission by “distributing and producing video content based on each user ' s needs and preferences.”(Dehghani et al, 2016), this ultimately benefits brand awareness and customer loyalty z distinctive especially sing Nick e audience ourage a , 2020) Wulandari st overall r loyalty. orm is the received gagement” ue to it s through 022), this commerce “two-way real time umer and mers are, e product ty of the s enhance rand and big idea,