love, justice, and freedom And may the appalling hate of others fuel you to step more deeply into your work as a warrior of love, justice, and freedom in the fight against oppression and bigotry.
CLEO WADE
CONTENTS MONTHLIES WORLD OF COLOR DO GOOD DOUGHNUTS DESIGNATHON #ROEYOURVOTE FLAGLER COLLEGE TITLE IX WESERVE SHE CAN RUN
branding advertising branding | packaging branding digital advertising | web design branding UI/UX advertising
MONTHLIES branding Monthlies is a fictional non-profit that is dedicated to ending period poverty and helping people who can’t afford menstrual products. The branding for this non-profit is meant to stray away from the use of pinks/reds and floral imagery that is typically associated with female products and menstruation. The color yellow is used to create a warm and inviting feeling. This is meant to be a place where anyone who experiences a period and is homeless/low income would feel comfortable going. Monthlies works to address immediate relief by giving away care packages of disposal products, but also address long term ways to end period poverty by providing sustainable options (i.e. menstrual cup, period panties). The website is designed to appeal to volunteers and donors that are vital in supporting Monthlies.
WORLD OF COLOR advertising World of Color is an ad campaign for AIGA and Pantone focused on bringing awareness to representation within the design community. The goal of this campaign is to encourage designers to always use diverse perspectives and images within their work to help create representation for everyone. To accompany the print ads, digital bus stop ads would be placed in large cities where there is a large concentration of graphic designers/agencies. The first screen would show the original ad and then it would switch to show a live image of the person looking at the bus stop. This way the person looking becomes the swatch and sees themselves within the world of color. There would also be a pop up event sponsored by AIGA and Pantone. During this event, people would be invited to have their skin tone matched to a pantone color and they would be given a printed swatch of their color. Then, they would be able to add their swatch to a wall of color, where the phrase “World of Color� would be projected on top of the swatches.
DO GOOD DOUGHNUTS branding | packaging Do Good Doughnuts is a brand new kind of doughnut shop focused on helping local non-profits and engaging customers in meaningful service work. This shop would donate part of their profits to their community partners as a way to financially help them out. The logo is designed to be fun and reflect the exciting atmosphere of a doughnut shop. This look and feel also works to create a positive attitude towards non-profits and service work. The story of this doughnut shop is very important for customers to understand, so it is emphasized is all aspects of the branding. The packaging is designed to let customers know that they are doing more than just buying doughnuts when they visit Do Good Doughnuts. It tells them how to get involved and more about the non-profits the shop works with. Inside the shop itself, there is a wall of 4 panels that is meant to let visitors know what Do Good is about. The panels move from fun designs for photo ops to information about the outreach that Do Good does.
D E S I G N AT H O N branding Flagler College’s designathon is a 24-hour event that involves students, faculty, and alumni working together to design material that benefits nonprofit organizations in the St. Augustine area. The purpose of this event is to provide pro-bono creative services to community partners and give students an opportunity to use their skills to positively impact the local community. The branding for this event is meant to reflect the connections being made between designers and non-profits in the community. A circle was used in an effort to show unity and create a badge type logo that can easily be placed on different materials. The color orange is used to attach a warm and inviting feeling to the brand and the event. Since this is the first ever designathon at Flagler College a lot of focus is placed on advertising so designers are aware and participate. An event flyer was created to hang up throughout the art building. It is designed to be bold and eye catching. Along with the flyer, social media advertising is very important as a means to reach the largest audience possible.
C R E AT E
Put your creative skills to the test at Flagler’s first ever designathon. Join us to create pro-bono work to benefit some local non-profits in our community. If you like designing logos, event flyers, promotional materials, or brochures we have a project for you! Sign up for a 4 hour shift or design with us for the full 24 hours. (don’t worry - we will have food and LOTS of coffee!) REGISTER TODAY AT FCDESIGNATHON.COM
CHANGE
Want to help create positive change within your community? Having a strong brand and effective communication is critical to the success of non-profits, however many of them do not have the funding for creative services. By participating in the designathon you will be helping our community partners strengthen their brand and focus on carrying out their mission to serve our community. REGISTER TODAY AT FCDESIGNATHON.COM
ROE YOUR VOTE digital advertising | web design RoeYourVote is a digital campaign for Planned Parenthood aimed at educating people about Roe v. wade and explaining why this supreme court case is important to the rights of women. This campaign also works to encourage people to vote for politicians that will fight for Roe v. Wade. Many political movements and activism is born and bred online, so this campaign is entirely digital as a way for Planned Parenthood to reach a large audience. The branding for this campaign is based on Planned Parenthood’s existing branding and pulls the bright pink from their logo. To compliment that color, a few variations of Planned Parenthood’s pink is used in order to create contrast and draw the viewers eye to important information. The campaign website serves as an interactive infographic that is extremely user friendly and provides information in a simple manner. It is meant to educate and create action in the form of digitally sharing and voting in elections from the viewer.
https://xd.adobe.com/view/633d7a5e-cfe5-4209-50cf-5509fef32b5d-150c/
FLAGLER COLLEGE TITLE IX branding The branding for Flagler College’s Title IX program was designed to be approachable and inviting. In an effort to engage more students and strengthen the presence of Title IX on campus, a contemporary approach was taken within the designs to make the content feel more comfortable. The brochure was designed to be small and easy to keep in a purse or backpack. The language used is more student friendly than past materials, while still staying true to the Title IX policy. To create a more conversational tone, frequently asked questions and their answers are displayed. Lastly, a poster version of the brochure was designed to be placed in residence halls and various buildings at Flagler. In order to balance out the information, the poster is double sided. The bright yellow and blue are meant to be eye catching and draw attention to the poster on the wall. The important information included in the poster can easily be read by anyone passing by.
weSERVE UI/UX | branding WeSERVE is an app meant to create meaningful service connections between non-profits and volunteers in different communities. This app was created using a human-centered design approach. The user for this app, a 21-year old college senior, is passionate about service work and wants to pursue a career in non-profit advocacy after college. After conducting a few rounds of user research, the concept for weSERVE was created. This app is a way for volunteer coordinators to connect with volunteers, nonprofits, and keep track of the impact their volunteers are making in the community. The interface was designed to be very inviting and user friendly. The limited color palette is meant to draw the users eye to important information and create an intuitive flow when clicking through the screens.
SHE CAN RUN advertising She Should Run is a non-profit organization that focuses on providing resources to women who are interested in running for political office. Currently they don’t have many ad campaigns, so this campaign is a way to bring awareness to their cause and expand their reach. Focusing on young women ages 18-28, these ads are designed to be bold and resonate with all types of women. It works to get rid of the idea that only certain women are able to run for office and encourage all women to consider running. Since this campaign focuses on a young demographic, there is a college campus tour to go along with the print ads. This will provide a way for the organization to directly engage with women and bring awareness to their mission. To help extend their efforts, a small pocketbook guide on how to run for office will be used as a giveaway and beginners resource during the campus tours.
thank you. Jasmin Quinones 407.406.0899 jasminquinones.com jasminquinones@outlook.com