COMMON ROOKIE REAL ESTATE MARKETING MISTAKES
EVERY TIME I SIT DOWN WITH SOMEONE ABOUT MY BUSINESS AND CAREER, IT ALWAYS COMES UP THAT "THEY'VE THOUGHT OF STEPPING INTO REAL ESTATE" OR KNOW SOMEONE WHO HAS. WITH SUCH A LARGE AMOUNT OF PEOPLE BROODING ABOUT STEPPING INTO THE LAND, AND GOING IN THE LAND - WHY AREN'T THERE MORE SUCCESSFUL REALTORS WITHIN THE WORLD? WELL, THERE'S ONLY MOST BUSINESS TO TRAVEL AROUND, SO THERE CAN ONLY BE SUCH A BIG AMOUNT OF REALTY AGENTS WITHIN THE WORLD.
I FEEL, HOWEVER, THAT THE INHERENT NATURE OF THE BUSINESS, AND THE WAY DIFFERENT IT'S FROM TRADITIONAL CAREERS, MAKES IT DIFFICULT FOR THE COMMON PERSON TO SUCCESSFULLY MAKE THE TRANSITION INTO THE IMPORTANT ESTATE BUSINESS.
As a Broker, I see many new agents make their way into my office - for an interview, and sometimes to start their careers. New land Agents bring plenty of great qualities to the table plenty of energy and ambition - but they also make plenty of common mistakes. Here are the 7 top mistakes rookie property Agents Make.
SO MANY NEW AGENTS PUT ALL THEIR EMPHASIS ON WHICH LAND BROKERAGE THEY'RE GOING TO JOIN WHEN THEIR SHINY NEW LICENSE COMES WITHIN THE MAIL. WHY? BECAUSE MOST NEW LAND AGENTS HAVE NOT BEEN IN BUSINESS FOR THEMSELVES - THEY'VE ONLY WORKED AS EMPLOYEES. THEY, MISTAKENLY, BELIEVE THAT STEPPING INTO THE IMPORTANT ESTATE BUSINESS IS "GETTING A REPLACEMENT JOB."
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HEADING1-A WHAT THEY'RE MISSING IS THAT THEY ARE NEAR TO MOVING INTO BUSINESS FOR THEMSELVES. IF YOU HAVE EVER OPENED THE DOORS TO ANY BUSINESS, YOU RECOGNIZE THAT ONE IN EVERY ONE OF THE KEY INGREDIENTS IN YOUR BUSINESS PLAN. YOUR BUSINESS PLAN HELPS YOU DEFINE WHERE YOU ARE GOING, HOW YOU'RE GETTING THERE, AND WHAT IT'S VISITING REGARD YOU TO FORM YOUR ASSETS BUSINESS A HIT.
THEY SAY THE BEST BUSINESSPEOPLE SURROUND THEMSELVES WITH FOLKS THAT ARE SMARTER THAN THEMSELVES. IT TAKES A FAIRLY BIG TEAM TO SHUT A TRANSACTION - BUYER'S AGENT, LISTING AGENT, LENDER, INSURANCE BROKER, TITLE OFFICER, INSPECTOR, APPRAISER, AND SOMETIMES MORE! AS A TRUE HOUSE AGENT, YOU'RE WITHIN THE POSITION TO REFER YOUR CLIENT TO WHOEVER YOU SELECT, AND YOU MUST CONFIRM THAT ANYONE YOU REFER IN IS AN ASSET TO THE TRANSACTION, NOT SOMEONE WHO WILL BRING YOU MORE HEADACHES.