Four Marketing and Advertising Tactics for New Businesses J a s o n
K u m p f
New
businesses
attract
need
customers
intense
even
when
marketing they
and
have
a
advertising strict
strategy
budget.
To
to
stay
competitive in the market, some strategies can be utilized. Below are four
marketing
business.
advertising
tactics
that
can
be
used
to
grow
the
Content Marketing New businesses rely on content marketing as a major
marketing
strategy.
This
involves
constructing and broadcasting the right quality information to the target audience. This tactic requires
the
creation
of
content
that
attracts
the readers’ or viewers’ attention.
Before
marketing
ensure
there
audience desires.
and
are
a
can
possible
it
clearly
information
Content
audience’s
content,
be
on
is
important
defined their
challenges
market
needs
developed and
to
and
from the
the
most
asked questions. The content should not relay different
quality
of
information
products or services do not have.
that
the
Search Engine Optimization This
is
an
strategy
essential marketing
for
optimizing make
it
startup
the easy
businesses.
content to
and
and
find
This
site
on
advertising involves
structure
search
to
engines.
Information that has relevant keywords can rank the site higher on a search engine. This
is
an
essential
tactic
because
most
potential customers use their phones to search for
products
and
brands
near
their
location.
When the site and content are optimized for a local search engine, it increases the chance of appearing
in
several
searches.
Search
engine
optimization can be done by first conducting a site
audit
weaknesses.
to
determine
its
strengths
and
Pay Per Click Advertising This
tactic
display
ads
involves to
using
individuals
online who
ad
are
models searching
that for
related services and products online. Each time a person clicks on the ad content, the business pays. It
can
be
through
social
media
platforms
and
search engines.
Just like search engine optimization, keywords are essential because they provide relevant leads. Most individuals
use
as
their
primary
search
engine. GoogleAds provides a great place to start a pay per click advertising.
Social Media Marketing The
use
target
of
social
audience
media
is
an
platforms
important
to
engage
tactic.
Time
the and
resources need to be invested in growing a social media audience and creating connections. Almost everyone is on social media, and being active can help a business grow. Channels such as Facebook, Instagram,
YouTube,
and
social media marketing.
Pinterest are
ideal
for
Marketing business.
and These
advertising four
act
tactics
as
can
a
be
bridge used
advertise a new business and make it grow.
between
continuously
customers
and
to
and
market
Thank You For Reading
Jason Kumpf | ncunews.com