Marketing Strategies for Healthcare| Jason LeDay Healthcare and life, in general, are the same if you plan nothing then you will achieve nothing. In order to implement a healthcare program, a person will need to have a clear vision of what they wish to accomplish coupled with a strategy and enough resources to reach his or her goal. In the topic, Why Healthcare put into practice requirements a Marketing Plan? it outlined the core reason why a healthcare plan is needed, three necessary considerations, and three eminent strategy needed to executed a healthcare plan properly and efficiently. When it comes to healthcare marketing, it is vitally important to have the required financial investment to complete such an undertaking. However, if you are a healthcare manager with the responsibility to develop and maintain a particular goal of an established healthcare organization, then you will have a budget that you will have to follow. It is important that goal with clearly defined steps in order to reach that goal in order to avoid wasting precious money and time.
There are also other risks that are involved when it comes to healthcare marketing. One obvious risk related to financial costs and obligations. It is common information that many unknowns exist within healthcare organizations. Healthcare organization are continually adapt and changing with unexpected storms ever present on the horizon. Having enough financial monies on hand to weather a potential storms could prove beneficial. There is also the risk of the endeavor not working at all hence; healthcare is a very competitive field. Another important risk of high value is your reputation. No one wants to be noted in the community as not being able to start what he or she has finished. Doing so may classify you
As foolish in the eyes of others. And if you are working for another company, you risk not only your reputation but your career may also be compromised. There are three distinct marketing strategies also referred to as marketing layers. The first marketing strategy or layer is known as internal marketing. Internal marketing involves marketing to patients are existing clientele. For example, I work for a long term care facility owned by Signature Healthcare. The corporate executives want to utilize space in one of their large facilities for an adult day care center. The nursing home is located in a rural community with a limited population. The first layer of marketing would include the resident's families and fellow stakeholders. An information session would be held at the nursing home providing information and generating excitement for this wonderful community resource.
The next marketing strategy involves external marketing. External marketing involves consumer heading for marketing. A market analysis of the community would include taking a close look at the number of elderly, handicapped, and those with particular needs that are being care for by family associate that work outside the home. Marketing directed at that particular population would be the second marketing strategy. The third and final marketing strategy involves professional transfer advertising which includes physicians, care for practitioners, and other peers. The long term care facility that is seeking to expand into the adult daycare arena already has a medical director who is a physician. There are also a significant number of other medical doctors that treat patients who reside at the long term care facility. Those physicians are currently treating many elderly people within the community that live at home and could benefit from use of an adult day program. This third marketing strategy could also be expanded to include the local hospital and other healthcare professionals in the area that treat not only local elderly,
Handicapped or special needs populace but those who practice in nearby community. The use of social media would also fit into this aspect of marketing. The use of Face book has exploded in recent years and is a very useful resource in business marketing. Jason LeDay is a successful healthcare manager who specializes in various healthcare services including management of acute care facilities, dialysis outpatient centers and psychiatric patient care.