partner media kit 2006
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media kit 2006
Searchfeed.com Overview Searchfeed.com provides services to companies wishing to achieve greater market share by leveraging off the Internet. Searchfeed.com offers emerging sites, as well as large portals, the opportunity to benefit from Pay Per Click search advertising and content integration services.
Table of Contents ◗ Searchfeed.com Mission and Vision Statements ◗ Company History ◗ Statistical Information ◗ Business Overview –Partners: A Brief Look –Partner Services ◗ Recent News ◗ Contact Information
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media kit 2006
Searchfeed.com Mission Searchfeed.com’s mission is to provide online advertisers with a cost-effective, easily-tracked method of generating sales leads while offering Web publishers a better way to monetize Internet traffic.
Searchfeed.com Vision With a primary goal of maintaining its leadership position as an innovator in the Pay Per Click industry, it is Searchfeed.com’s belief that to achieve this goal: ◗ Advertisers must be able to identify a clear Return on Investment (ROI) ◗ Publishers must add revenue to their bottom line ◗ Web surfers must easily gain access to relevant search results
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media kit 2006
Company History Launched in November of 2000, Searchfeed.com has emerged as a leader in Pay Per Click advertising and content integration services. During the past years, ongoing software advancements and growth in distribution has propelled Searchfeed.com to become one of the Internet’s top 10 Pay Per Click providers, with a network that spans over billions of searches monthly. Searchfeed.com’s continued growth is achieved through strategic partnerships with many leading Web properties that integrate Searchfeed.com’s Private Label Feed (PLF). Business growth is a direct result of the ability to establish long-term partnerships and maintain strong business ethics. Searchfeed.com’s market research team provides leading solutions, keeping online advertisers and Web publishers ahead of industry trends. Quality traffic for advertisers is ensured through, TrafficAnalyst , a patent-pending traffic ranking software. Web publishers can boost profitability through enhanced reporting tools and easy content integration options while maintaining their sites’ brands. SM
2004 marked the beginning of Searchfeed.com’s expansion into the global search marketplace. Geotargeting software was developed to provide advertisers with access to prospects in foreign markets while allowing partner Web sites to monetize traffic from foreign countries. As Searchfeed.com continues to grow, focus will remain on providing quality traffic and targeted advertiser leads, helping Web publishers improve profitably and maintaining highly relevant content to enhance a site visitor’s experience.
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Statistical Information The World Wide Web provides individuals with an array of information available within just the touch of a button. Thus, the Internet provides a growing source of information for advertisers, partners and Web surfers on online advertising trends and up-to-date statistics on revenue earned through Pay Per Click services.
General Industry Statistics ◗ 59 million US Internet users use search engines daily.1 ◗ Out of the total US Internet users, 50% of males and 45% of females spend more than an hour online during a typical day’s session.2 ◗ In 2005 US Paid Search spending reached $6.10 billion, and will reach approximately $17.30 in 2010.3 ◗ US National and Local Advertising Revenue on the Internet are expected to increase 10% from 2005.4
1) Pew Internet & American Life Project, November 2005 ©2005 eMarketer, Inc. 2) Pew Internet & American Life Project, December 2005 ©2005 eMarketer, Inc. 3) SG Cowen, December 2005; Macworld, December 2005 ©2005 eMarketer, Inc. 4) Universal McCann, December; ©2005 eMarketer, Inc.
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Business Overview Advertisers within Searchfeed.com’s Network bid on keywords for placement ranking among search results, which are distributed to various Web portals over the Internet. As Internet users perform searches, they click paid links redirecting them to an advertiser’s Web site. Typically, the more targeted the consumer, the higher the possibility of a lead conversion for the advertiser. Webmasters, who integrate Searchfeed.com’s content, benefit from a percentage of each bid once a term is clicked. A strong editorial review process facilitates the continual monitoring of content on Searchfeed.com’s Network. All information submitted for an advertiser’s campaign must be approved, ensuring that the keyword and listing descriptions are relevant to the content of an advertiser’s Web site. By manually reviewing all advertiser listings, non-working pages or irrelevant content are excluded, ensuring that a user will gain quick access to relevant results of interest. Since each listing is displayed in response to either a keyword search or relevant text link, Internet surfers must preform an action before being sent to an advertiser’s site. Searchfeed.com builds long-term relationships with advertisers and partners by maintaining quality traffic throughout the its network. In addition to TrafficAnalyst , our patent-pending traffic monitoring software, members of a Click Review Team monitor traffic on a daily basis. SM
Each advertiser’s listing is manually reviewed for site relevancy, while each traffic partner goes through an approval process to determine whether their site content and type of traffic adheres to Searchfeed.com’s stringent usage guidelines. As the Internet becomes even more dynamic, Searchfeed.com considers data security and validation critical to the continued success of its business model. Current data, as well as historic data, is stored on servers that are given hardened operating systems, vulnerability scans, basic packet filtering, firewalls and multiple layer IDS solutions for increased redundancy and a guaranteed 99.999% uptime.
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media kit 2006
Partners: A Brief Look Integrating relevant paid search content through Searchfeed.com gives partners the opportunity to earn a percentage of click revenue based on traffic levels. Additionally, partners earn money for referring advertisers and other partners into the Searchfeed.com network.
Searchfeed.com Integration Webmasters can add relevant content in a few quick and easy steps. Step 1: Web site prior to integration.
Step 2: Simple online wizards offer customizable integration options.
Step 3: Web site after integration.
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Searchfeed.com Partner Briefs: Sign-up fee Percentage of Click Revenue Commission for Referring Advertisers Commission for Referring Partners Minimum Account Balance for Payment Issue Payout Date Payment Options
$0.00 35%-50%* 5%-7%* 2%-5%* $25.00 Approximately the 10th of each month PayPal, corporate check, wire transfer**
Partner Services Partnering with Searchfeed.com offers webmasters the opportunity to earn revenue through the integration of relevant sponsored content. Partners find greater value through more relevant search content, a powerful suite of online tools, real-time activity reports and quicker payouts. Searchfeed.com continually releases new developments to increase advertiser awareness and develop third party content relationships with many leading media firms to improve overall search relevancy and depth of keywords and bid values. To become a partner of Searchfeed.com, applicants must demonstrate a working URL(s), with supporting information relating to traffic sources and procedures in place to maintain quality traffic. A sample partner application form can be found at www.Searchfeed.com. With high quality traffic being one of Searchfeed.com’s major focal points, partners are not allowed to provide incentives for visitors to search or click and prohibit direct display of search results. Each visitor must first perform a search or click a relevant text-link to view search results. To make the integration of Searchfeed.com content as effortless as possible, the Searchfeed.com application development team continuously updates and modifies the services available to partners based on user feedback as well as network research. Searchfeed.com’s partner programs allows even novice Webmasters, with no programming experience, to actively participate in the affiliate program, exposing them to the same benefits as partners with a higher understanding.
* Based on traffic levels **Wire transfer available upon request for larger accounts
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media kit 2006
Partner Tools & Reports Searchfeed.com partners are provided with several different methods of content distribution, ranging from Private Label Feed (PLF) for the experienced programmer, to the Search Engine Generator (SEG) for the novice programmer. By using Searchfeed.com’s tools, partners can experience all the benefits of content integration without losing their site’s unique brand. Integrated content can be fully customized, and partners can determine how all results will be displayed, including filtering results to provide “family-friendly” and industry-specific content.
Content Integration Tools Search Engine Generator: Offers a simple cut and paste approach by using an online wizard. A search box can be placed anywhere on the site. Category Chaser: Offers the ability to filter certain factors to eliminate unwanted content. Customized to the type of site on which content will appear, this tool works great for industry-specific sites. Private Label Feed (PLF): Uses Javascript, XML and text formats to seamlessly add content to a page and provide additional links for Internet surfers. 404 Error Page: Allows a partner to retain visitors who may be lost due to broken links. Users are directed to a page where they are offered the option of performing another search or to a browse through categories of topics.
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media kit 2006
Reports With Internet trends constantly changing, it is important to have site statistics readily available. Searchfeed.com offers partners the ability to be proactive by monitoring traffic patterns and associated revenue benchmarks. Real-time Reporting: Detailed reports provide instantaneous feedback in relation to click activity, searches performed and keyword activity. Additionally, an account balance reports allows partners to track payments issued and total earnings received.
Searchfeed.com Detailed Click Report The Detailed Click Report is one of the many real-time reports partners can access when logging into their account. This report provides details about click activity by date, time and bid amount.
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media kit 2006
Recent News SEARCH FEED.COM TRIPLES SEARCH TRAFFIC By the beginning of 2006, Searchfeed.com tripled the amount of Search traffic on its network since September of 2005. Overall search patterns illuminate the Searchfeed.com Network’s steady increase, from 500 million searches to exceed 2 billion searches per month. This outcome is a result of the numerous partnerships formed with many industry-specific and niche sites, increasing content distribution over a variety of Web sites and portals. See further details as covered by The Web Host Industry Review.
MARKETER’S RESOURCE GUIDE 2006 INCLUDES SEARCH FEED.COM A comprehensive guide published by leading industry publication, BtoB Magazine, has included Searchfeed.com in its list of major Search Engine Marketing Resources. The full guide can be accessed at www.btobonline.com.
SEARCH FEED.COM TO OFFER CATEGORY SEARCH TOOL FOR NICHE ADVERTISERS Searchfeed.com announced plans to release a new Category Search tool to be offered to advertisers in the first quarter of 2006. The new search feature will allow advertisers to bid on an entire category across the Searchfeed.com Distribution Network, as related to their business’ industry. Using this feature will help advertisers drive more targeted traffic to their site through increased niche distribution options.
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media kit 2006
Contact Information Searchfeed.com 750 Route 202, Suite 220 Bridgewater, NJ 08807 http://www.Searchfeed.com Telephones: 908.722.9951/866.722.9951 Fax: 908.722.9953 Hours of Operation: 8:30 A.M .–5:30 P.M. EST
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General Inquiries Information@Searchfeed.com
New Advertiser Inquiries Advertise@Searchfeed.com
Technical Support TechHelp@Searchfeed.com
Existing Advertiser Inquiries AdvertiserSupport@Searchfeed.com
Strategic Partnerships Business@Searchfeed.com
New Partner Inquiries Partner@Searchfeed.com
Public Relations and Media Inquiries Pr@Searchfeed.com
Existing Partner Inquiries PartnerSupport@Searchfeed.com
www.searchfeed.com
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