Customer Journey
Contents Introduction Customer Journey Map
Phase Five 03
SERVICE DELIVERY
08
What is Awareness? What is the Customer Doing?
Phase One AWARENESS
04
RELATIONSHIP STRENGTHENING
What is Awareness?
What is Awareness?
What is the Customer Doing?
What is the Customer Doing?
Phase Two
Phase Severn
INTEREST
05
What is Awareness?
What is the Customer Doing?
What is the Customer Doing?
Phase Three
Phase Eight 06
LEAVE
What is Interest?
What is Awareness?
What is the Customer Doing?
What is the Customer Doing?
Phase Four
Phase Nine
SERVICE SET-UP
07
09
CONCERN
What is Discovery?
DECISION
2
Phase Six
RETURN
What is Interest?
What is Awareness?
What is the Customer Doing?
What is the Customer Doing?
10
11
12
Antalis Customer Journey Map
Awareness
Interest
Decision
Service Set Up
Service Delivery
Relationship Strengthening
Concern
Leave
Return
Suspect
Hot Prospect
Hot/Cold Prospect
Active New
Active Customer Regular
Active Customer Regular
Inactive Customer
Lost Customer
Reactivation
How customers become aware of Antalis?
How customers become interested in doing business with Antalis?
The things that help customers make the decision to do business with Antalis.
What Antalis does when setting-up a new customer account.
The day-to-day elements involved in the delivery of the agreed service.
What Antalis does to develop on-going relationships and delights its customers.
How Antalis deals with concern and complaints.
What Antalis does when a customer wants to leave.
How we win back previously lost customers.
Phase One Awareness
How customers become aware of Antalis?
Suspect
Website
Word of mouth
Exhibition
WHAT IS THE CUSTOMER DOING? Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus erat augue, sagittis at sapien at, faucibus tincidunt purus. Suspendisse potenti. Nunc augue erat, semper in maximus lobortis, rutrum vel velit. Suspendisse tristique, velit vel rutrum molestie, massa turpis elementum urna, eleifend congue orci eros et ante. Ut consectetur, nisl nec auctor euismod, metus turpis porta nulla, non porttitor felis ligula et enim. HOW SHOULD BUSINESSES ENGAGE THE CUSTOMER? Integer et sagittis lectus, sit amet venenatis tellus. Donec at nulla ut orci aliquam dapibus. Nulla a nunc vitae felis venenatis volutpat. Donec auctor tincidunt orci, eu viverra dui gravida vitae. Quisque congue porttitor dolor. Vestibulum velit velit, dapibus vel nunc vel, porttitor porttitor dolor. Vivamus condimentum libero diam, at volutpat elit bibendum porttitor. Vestibulum risus tortor, malesuada vitae placerat ut, dignissim egestas est maecenas commodo maximus quam.
In the press
WHAT IS AWARENES? The customer journey does not begin when people enter a store or visit a website. It starts when they first become aware of our business.
Do you have any ideas or reservations with any part of the Antalis process? Send us and thoughts or ideas
Talk to us! talk@antalis.co.uk
Phase Two Interest
How customers become interested in doing businesses with Antalis
Hot Prospect
Product Range
Price
Availability
WHAT IS THE CUSTOMER DOING? Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus erat augue, sagittis at sapien at, faucibus tincidunt purus. Suspendisse potenti. Nunc augue erat, semper in maximus lobortis, rutrum vel velit. Suspendisse tristique, velit vel rutrum molestie, massa turpis elementum urna, eleifend congue orci eros et ante. Ut consectetur, nisl nec auctor euismod, metus turpis porta nulla, non porttitor felis ligula et enim. HOW SHOULD BUSINESSES ENGAGE THE CUSTOMER? Integer et sagittis lectus, sit amet venenatis tellus. Donec at nulla ut orci aliquam dapibus. Nulla a nunc vitae felis venenatis volutpat. Donec auctor tincidunt orci, eu viverra dui gravida vitae. Quisque congue porttitor dolor. Vestibulum velit velit, dapibus vel nunc vel, porttitor porttitor dolor. Vivamus condimentum libero diam, at volutpat elit bibendum porttitor. Vestibulum risus tortor, malesuada vitae placerat ut, dignissim egestas est maecenas commodo maximus quam.
Credit Terms
WHAT IS INTEREST? During this phase, customers gather all theiroptions, and quickly evaluate each one. Their goal in this phase is then to consider all of the possible solutions.
Do you have any ideas or reservations with any part of the Antalis process? Send us and thoughts or ideas
Talk to us! talk@antalis.co.uk