CUSTOMER SUCCESS STORY CROSS-CHANNEL MARKETING
Thomson Reuters Achieves Impressive Marketing Results Thomson Reuters combines industry expertise with innovative technology to deliver critical information to leading decision makers in several major sectors. The company’s Legal Australia division recently launched a five-year initiative to transform customer engagement by taking a more scientific approach to fostering customer relationships. The division seeks to market its best practice
12%
suite of legal solutions that help law firms streamline and simplify every part of their practices, achieve operational efficiency, and deliver the best possible outcomes for customers. CHA L L E NG E S • Promote an entirely new suite of legal solutions
Australian legal division of
• Engage customers on a deeper level
global information provider
• Help sales and marketing work more effectively together
boosts revenue by 12% in e-commerce channel after deploying Oracle Marketing Cloud.
SO LU TIO NS • Cross-channel marketing RE SU LTS • 10% increase in sales qualified leads. • 12% revenue growth in the e-commerce channel. • 30% decrease in opt-outs. • 175% increase in revenue among all divisions that implemented worldwide. Across the Thomson Reuters global enterprise, Oracle Marketing Cloud has enabled marketing teams to achieve impressive results. Thomson Reuters businesses have seen an average 20 percent increase in marketing leads passed to sales, 10 percent improvement in closed business deals, 72 percent reduction in time to convert leads to opportunities, and 175 percent increase in revenue. That success made it an easy decision for Thomson Reuters Legal Australia to implement the same solution. Within Legal Australia, they are seeing a 10 percent increase in sales qualified leads, 12 percent growth in the e-commerce channel, and a 30 percent decrease in opt-outs. ‘‘My KPI for this year is to ensure that the value of leads passed over to sales that are closed shows 10 percent growth,’’ says Morag Latta, Director of Marketing and Customer Experience, Thomson Reuters Legal Australia. ‘‘Based on first-half numbers, we’ll easily achieve that. We’re driving the e-commerce sales channel as a marketing group, and we’re tracking at 12 percent growth in terms of revenue. Thanks in part to Oracle Marketing Cloud, we are definitely seeing an increase in click through rates on emails as we render more relevant content. We’ve also seen a drop in opt-outs, which indicates we’re having the right conversations with people at the right time.’’
Learn more at: oracle.com/marketingcloud