HOW TO SCALE A BUSINESS WITH LIMITED RESOURCES - KEY FACTORS TO THINK ABOUT IN A GO TO MARKET STRATEGY Jason Solis
Scaling a company up can be one of the most challenging parts of that business’s life cycle. Identifying a way to grow and making it happen can be daunting.
A big part of a business’s success is simply down to implementing some structure. Make a plan and commit to it. Now, committing to it doesn’t mean that it will never change. Part of having a plan is reviewing it periodically and adapting it. But adhering to the idea of making and following a project can be crucial. Today, there are plenty of options for marketing that have no up-front cost. For example, it’s easy to set up social media profiles for a new business. Businesses can invite potential customers to take marketing surveys for free or in exchange for some discount code to be used later.
The internet has democratized knowledge and connected the world in incredible ways. Bringing a virtual assistant or two onto a team to provide support can be an excellent strategy to pursue as a business grows.