1/5/22, 10:49 AM
How to Scale a Business with Limited Resources – Key Factors to Think About in a Go To Market Strategy | Jason Solis | Professi…
a How to Scale a Business with Limited Resources – Key Factors to Think About in a Go To Market Strategy by Jason Solis | Jan 5, 2022 | Business, Jason Solis
Starting a business is a huge challenge in today’s crowded marketplace. Entrepreneurs have to figure out what their product or service will be. They have to identify a market segment that they will appeal to. Next is figuring out distribution. Finally, entrepreneurs need to target their chosen market with an effective advertising strategy. Once they’ve done that, it’s time to find a way to grow. Scaling a company up can be one of the most challenging parts of that business’s life cycle. Identifying a way to grow and making it happen can be daunting. And for entrepreneurs with a limited budget, it might seem impossible. But there are some efficient, established ways to scale a business even when resources are limited. Plan Ahead https://jasonsolis.co/how-to-scale-a-business-with-limited-resources-key-factors-to-think-about-in-a-go-to-market-strategy/
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1/5/22, 10:49 AM
How to Scale a Business with Limited Resources – Key Factors to Think About in a Go To Market Strategy | Jason Solis | Professi…
The first thing to remember is that planning is free. A big part of a business’s success is simply down to implementing some structure. Make a plan and commit to it. Now, committing to it doesn’t mean that it will never change. Part of having a plan is reviewing it periodically and adapting it. But adhering to the idea of making and following a project can be crucial. Marketing Tools Today, there are plenty of options for marketing that have no up-front cost. For example, it’s easy to set up social media profiles for a new business. Businesses can invite potential customers to take marketing surveys for free or in exchange for some discount code to be used later. Even tools for making and distributing a survey can be found for free. The internet has democratized knowledge and connected the world in incredible ways. Now, people who live in rural areas can earn extra income by working for companies virtually. Bringing a virtual assistant or two onto a team to provide support can be an excellent strategy to pursue as a business grows. They can free up time for the founder and principals to spend time on big questions. At the same time, they provide a valuable service to the end consumer of the product. VAs can often be hired on a 1099 contract basis. It’s always possible to bring them on as fulltime employees with benefits at a later date if they work out.
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How to Scale a Business with Limited Resources – Key Factors to Think About in a Go To Market Strategy | Jason Solis | Professi…
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