2/8/22, 11:56 AM
Should Your Brand Look at Launching an NFT Strategy | Jason Solis | Technology
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Should Your Brand Look at Launching an NFT Strategy by Jason Solis | Feb 8, 2022 | Jason Solis, Technology
New technology is known for opening fresh opportunities in marketing. The latest tech trend taking the marketing industry by storm is non-fungible tokens (NFTs). An NFT is a special kind of digital asset that is part of the Ethereum blockchain. Investing in an NFT can mean many things such as purchasing a digital piece of art, the rights to a tweet or logo, or even some kind of a character to use for play-to-earn gaming. So what does this mean for marketing? Lately, brands have been using NFTs in their marketing strategies. Brands have utilized NFTs because they give the opportunity to offer a whole new set of experiences to their customers as well as the new possibility of building communities in new ways. NFTs are ultimately a new way to increase brand awareness and loyalty, while also drawing in younger consumers.
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2/8/22, 11:56 AM
Should Your Brand Look at Launching an NFT Strategy | Jason Solis | Technology
When deciding whether your brand should launch an NFT strategy, it’s essential to know how it could be beneficial.
Unique Brand Experiences Brand storytelling is essential to any marketing plan or strategy. While there are tried and true methods to this, NFTs have opened new opportunities to brands. By incorporating an NFT into your brand, you’re able to produce something tangible for customers to own. This is not only a new and inventive way for customers to support their favorite brands but to fully represent their experience of the brand.
Brand Loyalty and Awareness Launching an NFT strategy for a brand is a relatively new idea that many companies have been taking full advantage of. Because of this, they’re able to reach a new level of personalization. NFTs offer uniqueness and a new way for customers to experience a brand. This helps brands generate a greater level of awareness and build loyalty among their customers.
A New Kind of Community NFTs are also an effective way for a brand to build a stronger community with their customers. A brand is able to interact with them through user-generated content and can offer their own suggestions on what kind of tokens they want. Brands are even able to offer tokens as rewards in crowdfunding campaigns and contests. This type of relationship between the brand and customers allows for a new and more interactive community.
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2/8/22, 11:56 AM
Should Your Brand Look at Launching an NFT Strategy | Jason Solis | Technology
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