Portfolio by Jason Wolf

PORTFOLIO

JASON WOLF

Toll Brothers Inc. •Leading Luxury Homebuilder •Fortune 500 Company •Listed on NYSE (TOL) •Over 300 communities in 21 states

Advertising Intern

May-August 2009

During this internship I have worked on print and online advertisements. In this portfolio you will see the first 20 pages of which I contributed my talent on headline, photograph selection and body copy that have been professionally designed and put into newspapers and online sites from all over the country. Pages 21-44 show mock ads I have done solely on my own that have not been professionally designed or produced on a national level. I am showcasing them as creative pieces that I have done with headlines and body copy. Some of these ads that I have done are in the process and could potentially be put into national campaigns for Toll Brothers communities.

Oceanfront Luxury Can Be Yours! Tour Today!

Own one of only 40 oceanfront residences that overlook South Florida’s most breathtaking views... ocean, beach and blue sky to one side and the glistening waters of the Intracoastal Waterway to the other. Take pleasure in the finest of amenities such as a private elevator entry, soaring ceilings, gourmet kitchens, oceanfront balconies from every residence and opulent marble baths. Relax by the beachside pool, or enjoy an invigorating workout at the state-of-the-art fitness center.

Immediate Occupancy Priced from $1.3 million Call 561-775-3702

3 Designer Decorated Models Open Daily Monday 10 a.m. - 8 p.m., Tuesday-Sunday 10 a.m.

OceansEdgeAtSingerIsland.com To reach the Ocean’s Edge sales center, take I-95 to PGA Boulevard and travel east for 3-1/4 miles. Continue towards Singer Island on A1A for another 3-1/4 miles to the Ocean’s Edge at Singer Island entrance on the left. Located in the City of Riviera Beach, FL.

CGC055953

oral representations cannot be relied upon as correctly stating representations of the developer. for correct representations, make reference to the documents required by section 718.503, florida statutes, to be furnished by the developer to a buyer or lessee. this is not an offering where prohibited by law. prices and availability subject to change without notice. broker participation welcome.

6 p.m.

Endless views. Endless luxury. Toll Brothers.

Ocean’s Edge at Singer Island, a supremely located high-rise situated between the stunning beaches of the Atlantic and the tranquil turquoise waters of the Intracoastal Waterway, defines luxury. When you own one of only 40 oceanfront residences at Ocean’s Edge, Singer Island’s most elite oceanfront resort community, you’ll enjoy the finest views can be seen from your own private terrace.

Private elevator entry b State-of-the-art fitness center b Heated oceanfront pool and spa Marble floors b Gourmet kitchen b 24-hr manned gatehouse b Private beach

Homes available for Priced from the mid-$900,000s to $3 million Immediate Occupancy. Call 561-775-3702

To reach the Ocean’s Edge sales center, take I-95 to PGA Boulevard and travel east for 3-1/4 miles. Continue towards Singer Island on A1A for another 3-1/4 miles to the Ocean’s Edge at Singer Island entrance on the left. Located in the City of Riviera Beach, FL.

OceansEdgeAtSingerIsland.com 3 Designer Decorated Models Open Daily :: Monday 10 a.m. - 8 p.m., Tuesday-Sunday 10 a.m. to 6 p.m.

Brokers Welcome • Homes Available Nationwide • Prices Subject to Change Without Notice • This Is Not An Offering Where Prohibited By Law

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ndless views. Endless luxury. Toll Brothers.

7 Private Elevator Entry

7 Gourmet Kitchen

7 Marble Floors

7 Private Beach

7 State-of-the-Art Fitness Center 7 24-hr Manned Gatehouse 7 Heated Oceanfront Pool and Spa

Homes available for Immediate Occupancy. Priced from the mid-$900,000s to $3 million

Call 561-775-3702 7 O cea n s E d ge At S i n ger I sla n d . com 7 3 Designer Decorated Models Open Daily | Monday 10 a.m. - 8 p.m., Tuesday-Sunday 10 a.m. to 6 p.m. To reach the Ocean’s Edge sales center, take I-95 to PGA Boulevard and travel east for 3-1/4 miles. Continue towards Singer Island on A1A for another 3-1/4 miles to the Ocean’s Edge at Singer Island entrance on the left. Located in the City of Riviera Beach, FL.

Brokers Welcome • Homes Available Nationwide • Prices Subject to Change Without Notice • This Is Not An Offering Where Prohibited By Law

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8/6/09 11:53:38 AM

Endless views. Endless luxury. Toll Brothers. Ocean’s Edge at Singer Island, a supremely located high-rise situated between the stunning beaches of the Atlantic and the tranquil turquoise waters of the Intracoastal Waterway, defines luxury. When you own one of only 40 oceanfront residences at Ocean’s Edge, Singer Island’s most elite oceanfront resort community, you’ll enjoy the finest views can be seen from your own private terrace.

Private elevator entry

State-of-the-art fitness center

Heated oceanfront pool and spa Gourmet kitchen

Private beach

Marble floors

24-hr manned gatehouse

Homes available for Immediate Occupancy. Priced from the mid-$900,000s to $3 million | Call 561-775-3702

3 Designer Decorated Models Open Daily | Monday 10 a.m. - 8 p.m., Tuesday-Sunday 10 a.m. to 6 p.m. Brokers Welcome • Homes Available Nationwide • Prices Subject to Change Without Notice • This Is Not An Offering Where Prohibited By Law

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8/6/09 11:53:53 AM

Endless views. Endless luxury. Toll Brothers.

• Private elevator entry • State-of-the-art fitness center • Heated oceanfront pool and spa • Marble floors • Gourmet kitchen • 24-hr manned gatehouse • Private beach

3 Designer Decorated Models Open Daily | Monday 10 a.m. - 8 p.m., Tuesday-Sunday 10 a.m. to 6 p.m. To reach the Ocean’s Edge sales center, take I-95 to PGA Boulevard and travel east for 3-1/4 miles. Continue towards Singer Island on A1A for another 3-1/4 miles to the Ocean’s Edge at Singer Island entrance on the left. Located in the City of Riviera Beach, FL.

— OceansEdgeAtSingerIsland.com —

Homes available for Immediate Occupancy. Priced from the mid-$900,000s to $3 million

Call 561-775-3702

Brokers Welcome • Homes Available Nationwide • Prices Subject to Change Without Notice • This Is Not An Offering Where Prohibited By Law

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8/6/09 11:54:03 AM

When you own one of only 40 oceanfront residences at Ocean’s Edge, Singer Island’s most elite oceanfront resort community, you’ll enjoy the finest views can be seen from your own private terrace.

• Private elevator entry • State-of-the-art fitness center • Heated oceanfront pool and spa • Marble floors • Gourmet kitchen • 24-hr manned gatehouse • Private beach 3 Designer Decorated Models Open Daily | Monday 10 a.m. - 8 p.m., Tuesday-Sunday 10 a.m. to 6 p.m. To reach the Ocean’s Edge sales center, take I-95 to PGA Boulevard and travel east for 3-1/4 miles. Continue towards Singer Island on A1A for another 3-1/4 miles to the Ocean’s Edge at Singer Island entrance on the left. Located in the City of Riviera Beach, FL.

• OceansEdgeAtSingerIsland.com •

Homes available for Immediate Occupancy. Priced from the mid-$900,000s to $3 million

Call 561-775-3702

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8/6/09 11:54:14 AM

ble -In a l e i va Mov A es iate m Ho med Im for

Location, Lifestyle, Luxury. Toll Brothers thought of everything at Jupiter Country Club. • Pool and Full Golf Membership included with every single-family home • 18-hole Greg Norman Signature Golf Course • Lake, preserve, or fairway views • Large home sites • Impact glass included • Private, gated community • Two clubhouses • Lighted tennis courts • Resort-style community pools • State-of-the-art fitness center, The Palestra, Now Open!

N on -R esident P alestra M emberships A vailable ! Call Lisa Schmidt at (561) 743-7900 for details about affordable monthly pricing.

V isit T oday

and T our our

10 D esigner -D ecorated M odels !

Monday 10 a.m. – 8 p.m., Tuesday – Sunday 10 a.m. – 6 p.m. (561) 743-7900 • JupiterCountryClub.com Estate homes from the mid-$800,000s Tournament collection of luxury townhomes from the low $400,000s From Interstate 95: Take Exit 87B west to West Indiantown Road. Continue past Florida’s Turnpike. The community entrance is on the left. From Florida’s Turnpike: Take Exit 116. Turn right onto West Indiantown Road. The community entrance is on the left.

TollBrothersFlorida.com

Oral representations cannot be relied upon as correctly stating representations of the developer. For correct representations, make reference to the documents required by section 718.503, Florida statutes, to be furnished by the developer to a buyer or lessee. Base prices do not include lot premiums or options. Prices and availability subject to change without notice. Broker participation welcome. This is not an offering where prohibited by law. CGC055953

Move!

Now Is the Time to

Homes starting in the low $200,000s

V isit a Toll Brothers community today! Summerlin

henderson

Traccia

Toll Brothers at Inspirada

Gated community featuring three stunning collections From the upper $200,000s (702) 304-9740

Fairway Hills in The Ridges Elegant townhome living From the low $600,000s (702) 254-3095

and

Live out of town? Toll Brothers will reimburse up to $2,000* in travel expenses when you buy a Toll Brothers home.

From the low $200,000s (702) 399-2100

Vita Bella at Lake Las Vegas Resort

Luxury townhome residences

las vegas

From the mid-$300,000s (702) 564-6824

Hidden Canyon Estates

Mirasol at Mountain’s Edge

Single-story homes on 1/3-acre pool-sized lots

F ly Buy!

Five collections of single-family homes, townhomes and condominiums

From the mid-$600,000s (702) 562-9600

Single-family homes

From the upper $300,000s (702) 454-1125

TollBrothersNevada.com

Homes Available Nationwide • Open Daily 10-6 • Brokers Welcome • Prices Subject to Change Without Notice and Do Not Reflect Home Site Premiums • This Is Not An Offering Where Prohibited By Law • *Up to $2,000 of travel expenses (including flight and accommodations) will be credited off of the total sales price at closing if Agreement of Sale is executed within 90 days of Fly and Buy appointment. Limited time offer. Certain restrictions apply.

Low-Maintenance Living

at itâ&#x20AC;&#x2122;s Best!

Exciting new community of single level living homes from the upper $200s

(919) 206-TOLL (8655)

Brokers Welcome. Prices subject to change without notice. This is not an offering where prohibited by law.

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Best Value In TheValley 31088-AD-INSP.indd 1

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Buy With

Confidence! “I can’t believe

“We knew it was

the right time when we saw

a 3.5% mortgage rate. ”

the amazing

incentives — it’s a great time to buy!”

“We have more

time to sell our

“I can afford so much

current home with

Toll’s Extended

more than I thought and that $8,000

Delivery Program.”

tax credit will help!**”

30Year Fixed Rate starting at 3.5%* The market changes - quality and value remain. Buy during this sales event to take advantage of the buyer’s market!

June 20th – 28th Build your dream home on a strong foundation. Invest in a home builder with staying power.

East Orange County

polk County

River Oaks at Timber Springs

Lake Juliana Estates

Single-family homes minutes from Avalon Park from the $200,000s

Elegant single-family homes in a lakefront community in Auburndale Single-family homes from the $200,000s Lakefront homes from the $500,000s

(407) 658-9903 TollBrothersAtTimberSprings.com

Woodland Terrace at Timber Springs Luxurious townhomes in a gated community from the $100,000s

(407) 658-8078 TollBrothersAtTimberSprings.com

(863) 984-1800 LakeJulianaEstates.com

Drayton Woods at Providence Single-family homes in a golf course community in Davenport from the $200,000s

(863) 420-2747 DraytonWoodsAtProvidence.com

Sales Centers Open: Monday 10am - 8pm, Tuesday-Sunday 10am - 6pm

For driving directions, visit

*5.374%APR

TollBrothersFlorida.com

based on a 30 Yr. Fixed loan w/ a 2-1 Rate Buydown, $417,000 loan amt. and 20% down. The pmt. rate is reduced for the 1st two years after closing: 2% below actual Note rate of 5.5% for the 1st year (shown above), 1% below Note rate for the 2nd year. After 2 yrs, rate is fixed at 5.5% for the remaining 28 yrs. Note rate pmt. factor = $5.6779 per $1,000 financed (ex: $100,000 loan = $567.79/mo.). Rates/programs in the example avail. through TBI Mortgage Company and assume builder incentive used toward rate buydown. Subject to change w/o notice and for qualified buyers/properties only; other programs avail. Offers, incentives and seller contributions vary by community and are subject to certain terms, conditions and restrictions. This is not an offer where prohibited by law. See tbimortgage.com for state licensing information. See sales representative for details. 6/09. Offers valid only for new home buyers who purchase a home at a Florida community, deposit between 6/20/09 and 6/28/09, and sign an agreement of sale by 7/12/09. Offers, incentives, and seller contributions vary by community and are subject to certain terms, conditions, and restrictions. Toll Brothers reserves the right to change or withdraw any offer at any time. Not valid with any other offer. **Certain conditions and exceptions to the credit exist. Consult your tax advisor for details. Homes available nationwide. Brokers welcome. Prices subject to change without notice. This is not an offering where prohibited by law. CGC055953.

Grand Opening

New Decorated Models!

Savona

“select Series” 2,802 sq.ft. • First Floor Master Suite Gourmet Kitchen with Large Island A Private Courtyard • Two Large Balconies

T ERRACINA

“select Series” 3,011 sq.ft. • Covered Decks with Each Bedroom Master Suite with Large Sitting Area Large Studio (Optional casita with bath)

Both Priced from the Mid-$300,000s Gated Master Plan Community Mountain Views • Walking Trails

Saturday, June 20th & Sunday, June 21st • 10am-6pm

Buy a Home During the Grand Opening Weekend

and Receive $5000 Towards Options! For more information and directions, visit

TollBrothersNevada.com • (775) 852-3331 Homes Available Nationwide • Brokers Welcome • Prices Subject to Change Without Notice and May Not Include Lot Premiums • This Is Not An Offering Where Prohibited By Law • Offers, Incentives, and Seller Contributions Vary By Community and Are Subject to Certain Terms, Conditions, and Restrictions. See Sales Representative for Details.

Buy With

Confidence! “I can’t believe

“We knew it was

the right time when we saw

a 3.5% mortgage rate. ”

the amazing

incentives — it’s a great time to buy!”

“We have more

time to sell our

current home with

Toll’s Extended

“I can afford so much more than I thought and that $8,000

Delivery Program.”

tax credit will help!**”

3.5% Financing Available

The market changes - quality and value remain. Buy during this sales event to take advantage of the buyer’s market!

June 20th – 28th Build your dream home on a strong foundation. Invest in a home builder with staying power.

Ponte Vedra

jacksonville

Amenity-rich gated community with townhomes from the low $300,000s and single-family homes from the $300,000s to $700,000s

Single-family homes in Northwest St. Johns County from the $400,000s

(904) 285-5550 CoastalOaksAtNocatee.com

(904) 230-8778 DurbinCrossingNorth.com

Sales Centers Open: Monday 10am - 8pm, Tuesday-Saturday 10am - 6pm, Sunday 11am - 6pm

For driving directions, visit

*5.374% APR

TollBrothersFlorida.com

Buy With

Confidence!

“We knew it was

“I can’t believe

when we saw

incentives — it’s a great time to buy!”

the right time

the amazing

a 3.5% mortgage rate. ”

“With homes

“I can afford so much

available for

more than I thought

immediate move-in, we

and that $8,000

tax credit will help!**”

could be in before school starts!”

30 Year Fixed Rate starting at 3.5%* Available on Select Homes The market changes - quality and value remain. Buy during this sales event to take advantage of the buyer’s market!

Saturday, June 20th & Sunday, June 21st Build your dream home on a strong foundation. Invest in a home builder with staying power.

Brier Creek Country Club®

The Hills at Southpoint

The Oaks at Meadowridge

• Raleigh •

• Southpoint Area •

• Cary Area •

Priced from the low $200s

Priced from the low $300s

Priced from the low $500s

(919) 206-TOLL (8655)

(919) 806-TOLL (8655)

(919) 859-8099

The Estates at Olde Carpenter

Green Level Crossing® • Cary •

• Cary •

Priced from the low $500s

Priced from the mid-$400s

(919) 466-9300

(919) 463-5373 Sales Centers Open: Sunday-Monday 1pm-6pm, Tuesday-Saturday 10am-6pm

For driving directions, visit

*5.374%APR

TollBrothers.com

based on a 30 Yr. Fixed loan w/ a 2-1 Rate Buydown, $417,000 loan amt. and 20% down. The pmt. rate is reduced for the 1st two years after closing: 2% below actual Note rate of 5.5% for the 1st year (shown above), 1% below Note rate for the 2nd year. After 2 yrs, rate is fixed at 5.5% for the remaining 28 yrs. 1st year pmt. factor = $5.6779 per $1,000 financed (ex: $100,000 loan = $567.79/mo.). Offer valid on Toll Brothers homes closing between 6/20/09 and 08/18/2009. Rates/programs in the example avail. through TBI Mortgage Company and assume builder incentive used toward rate buydown. Subject to change w/o notice and for qualified buyers/properties only; other programs avail. Offers, incentives and seller contributions vary by community and are subject to certain terms, conditions and restrictions. This is not an offer where prohibited by law. See tbimortgage.com for state licensing information. See sales representative for details. 6/09. **Certain conditions and exceptions to the credit exist. Consult your tax advisor for details. Homes available nationwide. Brokers welcome. Prices subject to change without notice.

Buy With

Confidence! 3.5%* Financing Available The market changes - quality and value remain. Buy during this sales event to take advantage of the buyer’s market!

June 20th – 28th Build your dream home on a strong foundation. Invest in a home builder with staying power. “I can’t believe

“We knew it was

the right time when we saw

a 3.5% mortgage rate. ”

the amazing

incentives — it’s a great time to buy!”

“We have more

time to sell our

current home with

Toll’s Extended

Delivery Program.”

“I can afford so much more than I thought and that $8,000

tax credit will help!**”

East Orange County River Oaks at Timber Springs Single-family homes minutes to Avalon Park from the $200,000s (407) 658-9903 • TollBrothersAtTimberSprings.com

Woodland Terrace at Timber Springs Luxurious townhomes in a gated community from the $100,000s (407) 658-8078 • TollBrothersAtTimberSprings.com

polk County Lake Juliana Estates Elegant single-family homes in a lakefront community in Auburndale Single-family homes from the $200,000s Lakefront homes from the $500,000s (863) 984-1800 • LakeJulianaEstates.com

Drayton Woods at Providence Single-family homes in a golf course community in Davenport from the $200,000s (863) 420-2747 • DraytonWoodsAtProvidence.com Sales Centers Open: Monday 10am - 8pm, Tuesday-Sunday 10am - 6pm

For driving directions, visit

*5.374% APR

TollBrothersFlorida.com

based on a 30 Yr. Fixed loan w/ a 2-1 Rate Buydown, $417,000 loan amt. and 20% down. The pmt. rate is reduced for the 1st two years after closing: 2% below actual Note rate of 5.5% for the 1st year (shown above), 1% below Note rate for the 2nd year. After 2 yrs, rate is fixed at 5.5% for the remaining 28 yrs. Note rate pmt. factor = $5.6779 per $1,000 financed (ex: $100,000 loan = $567.79/mo.). Rates/programs in the example avail. through TBI Mortgage Company and assume builder incentive used toward rate buydown. Subject to change w/o notice and for qualified buyers/properties only; other programs avail. Offers, incentives and seller contributions vary by community and are subject to certain terms, conditions and restrictions. This is not an offer where prohibited by law. See tbimortgage.com for state licensing information. See sales representative for details. 6/09. Offers valid only for new home buyers who purchase a home at a Florida community, deposit between 6/20/09 and 6/28/09, and sign an agreement of sale by 7/12/09. Special financing programs available for loan amounts exceeding $417,000. Toll Brothers reserves the right to change or withdraw any offer at any time. Not valid with any other offer. **Certain conditions and exceptions to the credit exist. Consult your tax advisor for details. Homes available nationwide. Brokers welcome. Prices subject to change without notice. This is not an offering where prohibited by law. CGC055953.

Toll Brothers proudly sponsors . . .

The Toll Brothers Metropolitan Opera International Radio Network

Bringing Music to Homes Throughout the World!

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8/3/09 10:35:26 AM

Toll Brothers, Inc. proudly sponsors the Metropolitan Opera International Radio Network

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Mock Ads

New Passions…New Temptations…New York

Old Expensive Manhattan Meets

New Chic Williamsburg

An Investment So Sound It May Even Put You To Sleep

A Toll Brothers Community

Whether you’re “The King” with 4 Masters wins and put into the hall of fame or “Maggie” 2 time spelling bee champion and on honor roll, one thing remains in common: Practice Makes Perfect Where Tee Time Is The Only Time

Where Vacation isnâ&#x20AC;&#x2122;t 7 its 365

Donâ&#x20AC;&#x2122;t Let Your New Home Be A Surprise CUSTOMIZE!

A Toll Brothers Community

In Florida the only TIME that matters is Tee TIME

A Toll Brothers Community

In Las Vegas Luxury Doesnâ&#x20AC;&#x2122;t Need to Be a Gamble

Toll Brothers

Just Another Day

The Moment Youâ&#x20AC;&#x2122;ve Been Waiting For

The Best Memories Are Born Here

A Toll Brothers Community

Invest in something sound Like the sound of the Ocean

Every unit has a view of the water leaving nothing but relaxation on your mind Luxurious Suites offered at around $1.7 million

Only steps from the beach these 2,3 or 4 bedroom condominiums offer a subtle beauty that is sure to relax even the most stressed out businessman

Directions

Hours

Giving Retirement a Whole New Meaning

A Toll Brothers Community

1.7 Million

Reasons to live at Oceans Edge Luxurious Suites offered at around $1.7 million

Only steps from the beach these 2,3 or 4 bedroom condominiums offer a subtle beauty that is sure to relax even the most stressed out businessman

Directions

Hours

Top 5 Reasons Not to Join Briar Creek Country Club 1.

Arnold Palmer played here so you know you wont beat the course score

You’ll be in the sand so much you’ll feel like your at the Crystal Coast

Your friends might laugh that you just bought the colorful John Daily pants

Your swing resembles Charles Barkleys

You’re afraid your going to shank one so far left your going to hit an award winning Toll Brothers home on the course

If these 5 reasons didn’t turn you off then stop by and take a tour of this beautiful country club and golf course Open Mon-Fri 9 to 11

Come Join us on: June 20th

Welcome to the Club Introducing the Coastal Oaks Clubhouse Featuring Live Music Food

Fun Entertainment

Come Join us on: June 20th

A Luxurious Community Meets A Luxurious Clubhouse Introducing the Coastal Oaks Clubhouse Featuring â&#x20AC;˘Live Music, Food, Fun, and Entertainment

Welcome to the Club Introducing the Coastal Oaks Clubhouse Featuring Live Music Food

Fun Entertainment

Welcome to the Club Introducing the Coastal Oaks Clubhouse Featuring Live Music Food

Fun Entertainment

Welcome to the Club Introducing the Coastal Oaks Clubhouse Featuring Live Music Food

Fun Entertainment

Grand Opening Be Apart of the Club!

Join us on June 27th •12:00-Food Provided •1:00-Games for kids in the pool •2:00-Family Trivia Games •3:00-……………….

Visit or Call Today (343)343-3433 CoastalOaksatNocatee.Com Directions: ………………………….

tollbrothers.com