Podcast craze dies after COVID

BY CONNOR RYAN NEWS EDITOR

Podcasts are a unique medium, as they do not require as much concentration as a TV show yet are more involved than the average pop song. During the COVID-19 pandemic, people were especially hungry for non-visual content to supplement their remote work and hobbies. Hybrid music and podcast sites such as Spotify took advantage of people’s spare time by making deals with podcasters to host higherquality exclusive talk shows.

However, these investments may have proven premature, as Spotify reported podcasts accounted for only 7% of total listenership on their platform in 2022.

to assist in their predictions and interpretation of stats.

However, Parker voices his frustration that they have not yet “blown up” on Spotify, and attributes this to the oversaturation of the market.

He reported that he would often spend around four hours editing one episode, only for it to receive fewer than 200 streams.

familiarity and are opposed to finding new content in Spotify’s vast library of podcasts. Jillian Gutierrez, sophomore nursing major, said that she generally gravitates toward select shows and does not usually look for new ones.

media convergence of Spotify, which forces podcast hosts to compete not only with other shows, but also with music.

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