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Key Features

“While it seems like it might work to use the concert ticket model of di erent pricing for movie ticket sales, it’s a major adjustment for the consumer in an already struggling industry,” Eaton said.

According to Investor Place, it is possible that AMC might go bankrupt. Through the pandemic, it has been di cult for movie theaters to bounce back. This new system could help them stay further and further away from shutting the doors.

“Already there was a step

Why I Like It

I toward this hierarchy of pricing when most of the major theater chains including AMC started to have patrons choose their seat when they purchased their tickets,” Croteau said. “I think this step ladder to where AMC is at with establishing this new pricing structure was the ‘choose your own seat’ model, which has become more popular.”

The Sightline system is just an extension of the “choose your own seat” model but with a tier system of di erent prices.

“I think it’s not good for customers,” Brooks said. “It will be good for AMC Theatres, but I do not like the change they are trying to make.”

This change to how movies are viewed at AMC could change the future of how other theaters function across the nation.

“If AMC does this and it works, then everyone will follow suit because they are the biggest chain in the country,” Croteau said. “If it makes them able to keep the doors