VISITING DUBAI
BY NOVOALTA SICILIAN FOOD
CONTENT WHO ARE WE? OUR MISSION WHAT WE PROPOSE HOW DOES IT WORKS HOSPITALITY WHERE & WHEN CONTACT
WHO ARE WE? Novoalta Global manages a large network of food producers in Sicily/South Italy, using a vast variety of Super High-Quality food. We do also provide an Educational Implant to transfer wellness methods to local communities by Sicilian habits and kitchen. We have decided to create a food catalogue which gather the most sustainable and traditional farmers in the Sicilian territory. We stand for tasty and genuine food, we stand for human healthy, we do not use robot to control our production or increase our benefit, our farmers do not use chemicals to grow easily their own production. All of this is possible thanks to the Family tradition, something unique, deeply rooted in the Sicily Island, a way to live and protect our own environment.
NOVOALTA
GRAND TOUR GLOBE Grand Tour Globe, based in Berlin, and Palermo, is a uniquely positioned luxury travel and destination learning vacation business. With a great variety, each and every GTG experience is offered within an intimate group setting with a master of each skill. Our luxury accommodations are uniquely vetted to compliment your selected workshop or to be lent for total privacy and the ultimate relaxation. We offer a range of experiences which can be purchased as supplements to your holiday each of which is especially selected to provide hedonistic pleasure, cultural immersion or tick off a 'bucket list' life experience.
CONTACT MIKELE FERRARO
novoaltamanager@gmail.com
YOUSEF AL METKOBIS yousefnovoalta@gmail.com
OUR MISSION
Our mission is to develop a strong relation between the Sicilian high-quality-food (Novoalta) and the Emirates states, in order to create a new food channel for the importers in that area. As development cannot commence without cooperation with the arab Emirates importers, it’s suggested that a double meeting be established for Day 2 of Mr Ferraro visit with the Novoalta local head officer and the selected importers. Curiosity by new food in town and importers economic development, along with the Novoalta mission, might be leveraged in Dubai (all the Emirates) by the Novoalta Mission meetings designed by an international team to ensure success. IMPORTER EVENT Once Novoalta event participation has been confirmed by the local importers and commitment to development, the Event/meeting will take place in one of the best hotel in town and executive Novoalta staff suggest to audit accommodations for possible inclusion of cooked food. The importers meeting is the primary component of the Novoalta Mission proposed HORECA EVENT Offering a second meeting for the HORECA sector in town after the Importer one, has a strong tactic meaning. The two meetings are for integrating local offer and demand, serves as the baseline for the proposed collaborative offering which would be designed as starting point on spreading Sicilian food by a tactic approach. The HORECA sector will know where find those food in town after tasting it. Thoroughly controlled food production policy and unique way to grow special food from small farmers, we are aiming to trigger the interest as well as the charming side of an exotic land like Sicily, for acquiring a new space in the Arab market, using a strong communication strategy for our future partners, providing also a Sicilian hospitality moment during the year for the buyers. (see page 4)
WHAT DO WE PROPOSE? PRODUCT LIST
PRESENTATION DINNER AND SCREENING PRESS HOW TO BE AWARE ABOUT SUPER TRADITIONAL ORGANIC FOOD
It’s a way to get closer to the flavours of traditional Sicilian cuisine, well arranged by the chefs, strictly Italian, young culture-investigators as well .The pleasant aperitif-dinner. Then 30-minute conference-model in English from Mikele Ferraro (mentor and social entrepreneur Novoalta Germany), in order to understand the philosophy that accompanies the lifestyle of the Southern regions of Italy and what are the benefits for our being. Novoalta-sicilian and traditional food will be ship in place one week earlier the event date.
DUBAI PRESS DINNER SICILIAN TRANSFERRING HERITAGE
The Novoalta Company, after deep research, put in the hands of Chef M. Tansella and Chef L. Donvito, its top food products. The quality of the raw materials and the professional approach of those who work for, to ensure importers enjoy the event an unforgettable journey through the flavours and culture of Sicily.
CONTACT
ITALIANO Fagiolo casaruciaro 300 g. Spaghetti timilia Acciughe 250 g. Conf. cipolla Caciotta al vino Salame pistacchio Ragusano dop Ciliegino 100 g. Olio di oliva extravergine 0,25 Lenticchie rosse Origano mazzetto Grano spezzato Miele 400 g. Coppa suino Cioccolata modicana Sale aromatizzato 100 g. Ceci neri Penne rigate timilia Piacentino ennese Fellata Fava di leonforte Tumina alle erbe Caciotta al pistacchio Mandorla pelata 1kg. Pancetta arrotolata Provola al limone Provola affumicata Salame al nero d’avola Granella di pistacchio Ceci maior Fagioli vellutina Fagioli tabaccari Cucunci vetro Pate’ di capperi Cicerchia Coriandolo Maggiorana
MIKELE FERRARO
novoaltamanager@gmail.com
ENGLISH Casaruciaro bean 300 g. Timilia spaghetti Anchovies 250 g. Onion packet Caciotta cheese wine Pistachio salami Ragusano dop cheese Ciliegino tomato 100 g. Extravergine olive oil 0,25 Red lentils Origan bunch Cracked wheat Honey 400 g. Swine coppa Chocolate of Modica Flavored salt 100 g. Black Chickpeas Timilia lineate penne Piacentino ennese cheese Fellata Sliced salami Broad bean of leonforte Herbal Tumina cheese Pistachio caciotta cheese Peeled almonds 1 kg. Rolled-up bacon Provola cheese with lemon Smoked provola cheese Salami with nero d’avola wine Grain pistachio Maior chickpeas Vellutina beans Tabaccari beans Cucunci fruit of caper in glass Capers pate’ Grass pea Coriander Marjoram
PIECE 1 1 1 1 0,4 kg. 0,6 kg. 0,4 kg. 1 1 1 1 1 1 0,7 kg. 1 1 1 1 0,5 kg. 0,4 kg. 1 0,3 kg. 0,4 kg. 1 0,9 kg. 0,6 kg. 0,6 kg. 0,5 kg. 1 1 1 1 1 1 1 1 1
YOUSEF AL METKOBIS yousefnovoalta@gmail.com
HOW DOES IT WORK
BERLIN MAIN OFFICE OPERATION
Berlin represents our main office for the logistic operation. It’s central position in Europe and our office is good enough to take care about the international Novoalta aspect.
PALERMO LOGISTIC AND PRODUCTS
Palermo is the Sicilian Capital and is our local gathering point, very well structured by a large warehouse. Our producers represent a large family in our mind.
CONTACT MIKELE FERRARO
novoaltamanager@gmail.com
YOUSEF AL METKOBIS yousefnovoalta@gmail.com
HOSPITALITY HOW DOES IT WORK To create a unique, multi-tiered, globally marketed initiative with dynamic components of food (Grand Tour Globe) and (Novoalta) which will serve as a vehicle to provide economic impact, expand awareness of, foster preservation for cultural heritage and expand the traditional hand-food skills unique to Sicily; we decide to invite you (importer) to experience personally the food and all the stuff related to it. GTG will take care about all the detail about your trip to Sicily
GTG & NOVOALTA PROVIDES TRANSPORT VISA TRANSFER FOOD ACCOMODATION SERVICES
CONTACT MIKELE FERRARO
novoaltamanager@gmail.com
YOUSEF AL METKOBIS yousefnovoalta@gmail.com
WHERE & WHEN DATE
PLACE
19th February Importer event 22nd February HORECA event
BURJ AL ARAB JUMEIRAH Jumeirah 3, Jumeirah Road Dubai Tel: +971 4 301 7777
CONTACT MIKELE FERRARO
novoaltamanager@gmail.com
YOUSEF AL METKOBIS yousefnovoalta@gmail.com
CONTACT YOUSEF AL METKOBIS yousefnovoalta@gmail.com
Mobile phone +393801887938
skype
yousef.alhadi2
From Tripoli , Libya Current Student Master in cesena Italy. ITS course logistics and marketing of fresh products. Senior Technician of logistics and marketing of fresh produce, 2013/2015. The Technician for the mobility of goods and agricultural products. Got 7 years experince in Logistics and Maritime transportation in Libya , motivated , stable , dependable , useful for community. Current Duties in noovoalta company as regional sales Marketing Manager for overseas and GCC Countries . My philosophy Committed to a “customer comes first� through the development of an Environment which fosters Quality Excellence, Continuous Improvement and a Perfect Partnership with clients .In working together sharing vision, by providing the Highest Quality of Sicilian food, prepared and delivered to their exact requirements. Ensure the best levels of Customer Satisfaction Service.
MIKELE FERRARO novoaltamanager@gmail.com
Mob phone +49 176 67105789
skype michel.ferra
MF has been directing documentary films and theatre productions for the last 15 years, also working as Security Officer in Metropolitan Night Clubs, Private BodyGuard and two years Special Forces Military Service. Most recently in 2009, he answered his calling to become a Social Entrepreneur by founding Epoca US with his partner Giovanni Cerrone in San Francisco. They began producing many international social projects and pioneered their way, applying the projects concretely using the large international network MF has been caring for since 1998. He resides part of the year in Europe and dedicates the rest of his time to traveling in Asia, America and Africa, gathering material and inspiration by visiting his own projects and companies, associations and corporations. His lifestyle can be described as that of a restless nomad in search of poetic and spiritual knowledge. Exploring the physical and spiritual world, MF is seeking to counterbalance our need for security and control with an open, altruistic and experimental approach, the strongest remedy against an anxious and fearful world. The aspiration is to move from a narcissistic and self-centered worldview to an open-minded, tolerant and compassionate one.
CONTACT MIKELE FERRARO
novoaltamanager@gmail.com
YOUSEF AL METKOBIS yousefnovoalta@gmail.com