Curio by Jayde Cardinalli

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J AY D E A . C A R D I N A L L I

Curio A collection of design

Curio

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J AY D E A . C A R D I N A L L I

VIDEOPHILE

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J AY D E A . C A R D I N A L L I

Curio A collection of design

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Curio

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J AY D E A . C A R D I N A L L I

CONTENTS

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Contents

To help you find your way

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Collection 01 E L L O P O L L E PA R R O T F O O D

020

Collection 02 SOLAER AIRLINES

038

Collection 03 VIDEOPHILE

056

Collection 04 M I E S VA N D E R R O H E PA I N T

068

Collection 05 P E T R I G R O WA B L E P E T S

092

Collection 06 V O D O U PA R A P H E R N A L I A

106

Collection 07 H E A LT H Y S A N F R A N C I S C O

120

Collection 08 BLISS BRAND

144

Collection 09 MISCELLANY

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Curio

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J AY D E A . C A R D I N A L L I

F O R WA R D

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Forward

If you should become curious... •

CURIO IS A STRANGE, ALLURING OBJECT WHICH INVOKES C U R I OS I T Y. DURING THE RENAISSANCE WEALTHY AND LEARNED MEN COLLECTED C U R I O S ; W O R K S O F A R T, N AT U R A L P H E N O M E N A A N D S C I E N T I F I C A N D T E C H N I C A L O B J E C T S . T H E S E O B J E C T S W E R E J U X TA P O S E D I N O R D E R TO S H OW T H E I R I N T E R CO N N E C T E D N E SS I N WAYS T H AT E N C O U R AG E C U R I O S I T Y A B O U T T H E WO R L D.

CURIOS ALSO EXIST WITHIN BRANDS, COMPANIES, AND OURSELVES. C U R I O S R E V E A L T H E M S E LV E S T H R O U G H T H E B R A N D ' S H I S T O R Y, O F F - B E AT FAC T S , A N D T H E P E O P L E I N VO LV E D. A S D E S I G N E R S , I T I S O U R J O B TO E X P LO R E E AC H U N I Q U E B R A N D, S O T H AT W E M AY C R E AT E A D E S I G N T H AT CO N N E C TS W I T H I T ' S AU D I E N C E . W H E T H E R I T B E A N I N T I M AT E , N O S TA LG I C I M AG E TO A N E N G AG I N G C O LO R , EVERY DESIGNED PIECE SHOULD BE THOUGHTFUL, AND EVERY ELEMENT SHOULD BE PURPOSEFUL.

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Curio

ELLOPOLLE

J AY D E A . C A R D I N A L L I

A Parrot's selection of all things British. Title

Remarks

E L LO P O L L E

E L LO P O L L E B R A N D PA R R OT F O O D I S S T R I C T LY F O R S M A R T A R S E PA R R OT S . PA R R OT S W H O P R E F E R M A S H W I T H B A N G E R S , A N D A H O B N O B B I S C U I T W I T H T E A . T H E N A M E I T S E L F I S A PA L I N D R O M E , W H I C H M I M I C S H OW A PARROT REPEATS WHEN SPOKEN TO. SO SAY IT OUT LOUD LIKE A BRIT “‘ELLO POLLY!” AND WATCH MONTY PYTHON'S DEAD PARROT SKETCH ON THE TELE. YOU AND YOUR PARROT WILL ABSOLUTELY ADORE THESE VINTAGE INSPIRED U.K. WAR PACKAGING AND TRADITIONAL ENGLISH FOODS.

Category PA C K A G I N G

Format 3 B AG S , 3 T I N S , 1 T U B E

Client T H E PA R R O T

Typef ace FUTURA

Course PA C K A G E D E S I G N 2

Instructor JENNIFER STERLING

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J AY D E A . C A R D I N A L L I

ELLOPOLLE

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Curio

ELLOPOLLE

J AY D E A . C A R D I N A L L I

Logotype Structure Design

ello polle

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J AY D E A . C A R D I N A L L I

ELLOPOLLE

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Curio

CREAM OF WHEAT Servings 20

Weight 10 lb

Flavoring Wheat, dates, rolled corn and cinnamon Diet Premium Feed size Large

014

ELLOPOLLE

J AY D E A . C A R D I N A L L I

FISH AND CHIPS Servings 20

Weight 10 lb

Flavoring Dill, potatoes, corn and vegetable broth Diet Light Feed size Large

BANGERS AND MASH Servings 20

Weight 10 lb

Flavoring Potatoes, peas, mushrooms, and rosemary Diet Heavy Feed size Large

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HOBNOB BISCUIT Servings 12

Weight 10 oz

Flavoring Wheat, honey, flour and cinnamon Diet Heavy Feed size All

ABERDEEN NIPS Servings 20

Weight 10 oz

Flavoring Pasta and peas flavored with vegetable broth Diet Light Feed size All

KNICKERBOCKER Servings 10

Weight 10 oz

Flavoring Husks flavored with cinnamon and chive Diet Light Feed size All

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J AY D E A . C A R D I N A L L I

ELLOPOLLE

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Curio

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ELLOPOLLE

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Curio

SOLAER

J AY D E A . C A R D I N A L L I

A futuristic multitude of all things space. Title

Remarks

SOLAER

SOLAER IS AN AIRLINE COMPANY I CREATED BASED ON THE IDEA OF A SOLAR POWERED PLANE. THIS AIRPLANE WOULD FLY FASTER, SAFER, AND WOULD BE MUCH BETTER FOR THE ENVIRONMENT. THE NAME “SOLAER” IS MIXTURE OF SOLAR AND THE L AT I N AER. THE “O” OF THE LOGO IS MEANT TO REPRESENT A RISING SUN. ORIGINAL ILLUSTRATIONS, LOGOTYPE, AND STANDARDS MANUAL WERE CREATED TO SHOW HOW THE LOGO SHOULD BE USED AND THE OVERALL FEEL OF THE BRAND.

Category IDENTITY

Format L O G O . S TA N D A R D S M A N U A L , A P P L I C AT I O N S

Client SOLAER AIRLINES

Typef ace O R AT O R

Course IDENTITY 2

Instructor T O M M C N U LT Y

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75 100

200,000

150,000

50,000 60,000 70,000 80,000 90,000 100,000

40,000

30,000

12,000 14,000 16,000 18,000 20,000

7,000 8,000 9,000 10,000

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SE 6,000

G 15

5,000

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SOLAER

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SOLAER

J AY D E A . C A R D I N A L L I

Logotype Sketches

SOLAER

Logotype Structure Design

S ACE TO FLY

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VIDEOPHILE

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Identity Color Specifications

S O L A E R B L AC K

PA N T O N E * B L AC K

R C0

SOLAER GREY

PA N T O N E * 4 2 5

PA N T O N E * 0 2 1

M13

16 Y49

K98

R 105 G 106 B 109 C0

SOLAER ORANGE

K72

R 247 G 1 4 8 B 3 0 C0

M50

100

027

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J AY D E A . C A R D I N A L L I

SOLAER

Cholla Unicase & All Caps

abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+

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SOLAER

Solaer Applications LEFT

AIRCRAFT

RIGHT

F LY I N G S U I T S

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J AY D E A . C A R D I N A L L I

SOLAER

Solaer Applications LEFT

C O M PA N Y C A R

RIGHT 1

B O A R D I N G PA S S

RIGHT 2

C LO C K

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name

boarding pass name

boarding time

flight & date

gate

from

destination

class

spacecraft

seat

destination seat

THURSDAY

10:00

observations | remarks

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J AY D E A . C A R D I N A L L I

VIDEOPHILE

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VIDEOPHILE

J AY D E A . C A R D I N A L L I

An obsessive collection of all things television. Title

Remarks

VIDEOPHILE

VIDEOPHILE IS HARDCOVER COFFEE TABLE BOOK ABOUT TELEVISION ADDICTION. THE BOOK COVERS POPULAR TV ARCHETYPES RANGING F R O M O L D S C H O O L K I N G KO N G F I L M S TO M T V ' S DAV I D B OW I E . A L L PHOTOGRAPHS AND ILLUSTRATIONS ARE ORIGINAL AND WERE CREATED TO M I M I C H OW T H E T V S C R E E N E F F E C TS T H E E Y E S A N D B R A I N . T H E FO L LOW I N G S P R E A DS WERE CHOSEN OUT OF THE 200 PAGE BOOK.

Category T Y P E / I L L U S T R AT I O N

Format BOOK

Client TELEVISION ADDICTS

Typef ace O R AT O R , B A S E 9

Course TYPOGRAPHY 3

Instructor JENNIFER STERLING

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0.75 volt 0.5 volt 0.25 volt 0 volt

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VIDEOPHILE

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Curio

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VIDEOPHILE

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VIDEOPHILE

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VIDEOPHILE

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VIDEOPHILE

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1 2

3 4

1.25 3

2 1

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1.4 4

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Curio

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Curio

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M I E S VA N D E R R O H E P A I N T

J AY D E A . C A R D I N A L L I

A disciplined selection of all things Bauhaus. Title

Remarks

M I E S VA N D E R R O H E PA I N T

M I E S VA N D E R R O H E WAS A N E X T R E M E LY I N F LU E N T I A L A R C H I T E C T FAMOUS FOR HIS STRUCTURED STYLE. MIES BELIEVED THAT "LESS IS MORE" AND "GOD IS IN THE DETAILS", HE USED THIS PHILOSOPHY TO CREATE SIMPLE, DETAILED, AND EXTREMELY MODERN DESIGNS. I CREATED A LINE OF EXTERIOR PAINTS THAT I FELT WOULD REFLECT THIS STYLE. I WAS INSPIRED BY MANY OF MIES' BUILDINGS. THE COLOR PALETTE WAS TO REFLECT THE MATERIALS MIES COMMONLY USED; STEEL, CONCRETE, STONE GLASS AND WOOD.

Category PA C K A G I N G

Format PA I N T C A N S

Client M I E S VA N D E R R O H E

Typef ace FUTURA

Course PA C K A G E D E S I G N 2

Instructor JENNIFER STERLING

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E" E"

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M I E S VA N D E R R O H E P A I N T

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M I E S VA N D E R R O H E P A I N T

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M I E S VA N D E R R O H E P A I N T

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M I E S VA N D E R R O H E P A I N T

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P E T R I G R O WA B L E P E T S

J AY D E A . C A R D I N A L L I

A friendly gathering of all things science. Title

Remarks

P E T R I G R O WA B L E P E T S

PETRI IS A CONCEPT I CREATED FOR A “MAGIC REALISM” PROJECT. FOR THIS PROJECT, STUDENTS WERE ASKED TO DEFY REALITY AND CREATE A PRODUCT THAT WOULD FULFILL A HUMAN DESIRE. AS AN ANIMAL LOVER IN THE CITY, I FIND THAT I WOULD REALLY LOVE AN ANIMAL BUT AM UNABLE TO CARE FOR ONE IN A SMALL APARTMENT. M Y I D E A WAS TO C R E AT E A S M A L L TOY T H AT CO U L D B E WAT E R E D I N A PETRI DISH AND THEN GROW TO A FULL-SIZE, ANIMATED PET. THE PET WOULD STAY ANIMATED FOR 3 HOURS AND THEN SHRINK BACK D OW N TO S I Z E . T H I S P R O D U C T R E Q U I R E S L I T T L E R E S P O N S I B I L I T Y, SPACE, OR CARE, AND WOULD SURVIVE SIMILARLY TO A PLANT.

Category I L L U S T R AT I O N

Format BROCHURE, FIGURES, PA C K A G I N G , P O S T E R S

Client L O N E LY C I T Y D W E L L E R S

Typef ace C L A R E N D O N , H A N D D R AW N

Course PRINT 1

Instructor J E R E M Y S TO U T

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P E T R I G R O WA B L E P E T S

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P E T R I G R O WA B L E P E T S

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J AY D E A . C A R D I N A L L I

P E T R I G R O WA B L E P E T S

Logotype Explorations

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GROWABLE PETS

075

Curio

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P E T R I G R O WA B L E P E T S

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077

Curio

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P E T R I G R O WA B L E P E T S

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P E T R I G R O WA B L E P E T S

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P E T R I G R O WA B L E P E T S

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P E T R I G R O WA B L E P E T S

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DANCE

P L AY

MIMICK

Petri Growable Pets C H A R AC T E R

SIMON THE MONKEY

PERSONALITY

MISCHIEVIOUS

085

Curio

J AY D E A . C A R D I N A L L I

P E T R I G R O WA B L E P E T S

P L AY

RETRIEVE

NAP

Petri Growable Pets C H A R AC T E R

A B I G A I L T H E C AT

PERSONALITY

C O M PA S S I O N AT E

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J AY D E A . C A R D I N A L L I

RUN

P E T R I G R O WA B L E P E T S

P L AY

SLEEP

T H E P L AY F U L P U P P Y

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F LY

P L AY SPEAK

�

T H E Q U I C K W I T T E D PA R R OT

�

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P E T R I G R O WA B L E P E T S

F i g.

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VO D O U PA R A P H E R N A L I A

J AY D E A . C A R D I N A L L I

A magical assemblage of all things Vodou. Title

Remarks

V O D O U PA R A P H E R N A L I A

VOODOO OR VODOU IS A COMPLICATED AND INTRIGUING RELIGION. I WANTED CREATE AN INFORMATIONAL BROCHURE AND POTIONS LINE THAT WOULD CAPTURE THE WILD BELIEFS, SPIRITS, AND TRADITIONS. I WAS INSPIRED BY DADA, ANTI-ART, RANDOMNESS, SURREALISM AND ABSTRACTION. I DESIGNED COLLAGES AND PHOTOGRAPHED ALTARS I N M Y ST U D I O, U S I N G T R A D I T I O N A L A N D N O N -T R A D I T I O N A L VO D O U OBJECTS FOR THE DIFFERENT DEITIES. THE FORMAT OF THE BROCHURE IS INSPIRED BY VINTAGE GIRLY MAGAZINES AND NEWSPAPERS.

Category T Y P O G R A P H Y/ P H O T O M A N I P U L AT I O N

Format B O O K L E T, V O D O U K I T

Client T H E U N AWA R E

Typef ace U N K N OW N

Course PRINT 3

Instructor R O L A N D YO U N G

092

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093

Curio

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J AY D E A . C A R D I N A L L I

VO D O U PA R A P H E R N A L I A

F i g.

02 07

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Curio

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VO D O U PA R A P H E R N A L I A

F i g.

03 07

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Curio

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VO D O U PA R A P H E R N A L I A

F i g.

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Curio

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VO D O U PA R A P H E R N A L I A

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VO D O U PA R A P H E R N A L I A

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VO D O U PA R A P H E R N A L I A

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H E A LT H Y S A N F R A N C I S C O

J AY D E A . C A R D I N A L L I

A rationed reserve of all things health care. Title

Remarks

H E A LT H Y S A N F R A N C I S C O

HEALTHY SAN FRANCISCO IS A PROGRAM CREATED BY THE CITY OF SA N F R A N C I S CO T H AT M A K E S H E A LT H C A R E S E RV I C E S ACC E SS I B L E AND AFFORDABLE FOR UNINSURED RESIDENTS. AS AN UNINSURED SF RESIDENT, I FELT IS WAS EXTREMELY IMPORTANT THAT THE PUBLIC B E CO M E AWA R E O F T H I S P R O G R A M . C R U D E L A N G UAG E I S U S E D I N A L L P R O M OT I O N A L M AT E R I A L S TO G E T T H E P U B L I C ' S AT T E N T I O N QUICKLY AND TO REPRESENT THE REALITIES OF BEING ILL, INJURED, OR UNABLE TO CARE FOR YOURSELF. ALL POSTERS WERE PRINTED ON THE BACK OF LAVISH CLOTHING, CIGARETTE, AND WEAPON ADS TO REPRESENT WHAT IS REALLY IMPORTANT IN LIFE - OUR HEALTH. A PUBLIC HEALTH CARE PACKET INCLUDES BAND-AIDS, SOAP, TISSUE, AS P I R I N , A N D T E A WAS C R E AT E D TO PASS O U T TO T H E H O M E L E SS . PRINTED MESSAGES ON FACE MASKS AND TISSUES SYMBOLIZE THE DISCOMFORTS OF LIVING IN A CROWDED CITY AND BEING UNABLE TO BREATH CLEAN AIR. ALL PROMO ITEMS ARE PRINTED ON RE-PURPOSED MATERIALS AND PRINTED IN BLACK INK TO SUPPORT THE PROGRAM'S V E RY LOW A DV E RT I S I N G B U D G E T.

Category TYPOGRAPHY

Format BROCHURE, POSTER, F I R S T- A I D K I T

Client THE UNINSURED

Typef ace N E WS G OT H I C

Course PRINT 2

Instructor R O L A N D YO U N G

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NC345

HSF

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J AY D E A . C A R D I N A L L I

VIDEOPHILE

& TIRED SICK &

Curio

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SICK &

TIRED

Curio

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H E A LT H Y S A N F R A N C I S C O

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H E A LT H Y S A N F R A N C I S C O

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H E A LT H Y S A N F R A N C I S C O

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H E A LT H Y S A N F R A N C I S C O

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SWEARING MAKES THE PA I N L E S S T R A U M AT I C ( A N D S O D O E S A F F O R D A B L E H E A LT H C A R E )

117

Curio

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H E A LT H Y S A N F R A N C I S C O

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BLISS BRAND

J AY D E A . C A R D I N A L L I

A surreal assortment of all things Bliss. Title

Remarks

BLISS BRAND

BLISS IS CONCEPTUAL BRAND CREATED AS HIGH END LINE OF HOME, FOOD, AND KITCHEN ITEMS TO BE SOLD AT KMART. THIS BRAND WAS D E S I G N E D FO R A REFINED HOME. IT APPEALS TO PEOPLE WHO ENJOY IMPORTED GOODS AND WILL PAY A LITTLE MORE FOR A SPECIAL ITEM. THE DESIGN WAS INSPIRED BY THINGS THAT MAKE US BLISSFULLY HAPPY. TRAVELING PAPERS AND MONEY WERE ALSO USED AS INSPIRATION. M Y C U STO M I L LU ST R AT I O N S G I V E E AC H P R O D U C T A U N I Q U E A N D VALUABLE APPEAL. THE SURREAL DRAWINGS REFLECT THE BRAND'S NAME OF “BLISS” AND WHAT TRULY MAKES US HAPPY.

Category I D E N T I T Y / PA C K A G I N G

Format A P L E T H O R A O F PA C K A G I N G

Client KMART

Typef ace U R W G R OT E S K

Course PA C K A G E D E S I G N 4

Instructor MICHAEL OSBORNE

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BLISS BRAND

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BLISS BRAND

Logotype Structure Design

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BLISS BRAND

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BLISS BRAND

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Nยบ

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BLISS BRAND

Nยบ

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Nยบ

004

Nยบ

005

Nยบ

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BLISS BRAND

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BLISS BRAND

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Curio

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J AY D E A . C A R D I N A L L I

BLISS BRAND

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141

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142

J AY D E A . C A R D I N A L L I

BLISS BRAND

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12 12

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MISCELLANY

J AY D E A . C A R D I N A L L I

Miscellany of all things design. Title

Remarks

MISCELLANY

A CO L L E C T I O N O F LO G OS A N D D E S I G N WO R K T H AT I H AV E C R E AT E D THROUGHOUT MY STUDIES AT THE ACADEMY OF ART OR DURING MY TIME INTERNING AT MICHAEL OSBORNE DESIGN.

Category I D E N T I T Y & O U TS I D E WO R KS

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+ O

O +

145

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146

J AY D E A . C A R D I N A L L I

MISCELLANY

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Michael Osborne Valentine's Card INTERNSHIP

MICHAEL OSBORNE DESIGN

T Y P E FA C E

H A N D D R AW N - B L A C K S WA N B A S E

DESIGNERS

M I C H A E L O S B O R N E & J AY D E A . C A R D I N A L L I

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J AY D E A . C A R D I N A L L I

MISCELLANY

UNDER DEVELOPMENT

Poster f or Russia CLASS

PRINT 2

T Y P E FA C E

U RW G R OT E S K

CLIENT

RUSSIA

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AGM 141 HARPOON

MK-14

MK-2

SIDEWINDER

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J AY D E A . C A R D I N A L L I

MISCELLANY

Dixie CLASS

IDENTITY 2

T Y P E FA C E

H A N D D R AW N

CLIENT

DIXIE CUP

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04 07

Habitat CLASS

PA C K A G E D E S I G N 4

T Y P E FA C E

H A N D D R AW N

CLIENT

K M A R T ' S H A B I TAT B R A N D

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J AY D E A . C A R D I N A L L I

MISCELLANY

Chandrika CLASS

GRAPHIC DESIGN 2

T Y P E FA C E

FUTURA

CLIENT

C H A N D R I KA S OA P CO .

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05 07

Jan / Feb 2009

Fiber Arts Masthead CLASS

PRINT 1

T Y P E FA C E

H A N D D R AW N

CLIENT

F I B E R A R TS M AG A Z I N E

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J AY D E A . C A R D I N A L L I

MISCELLANY

embrace the culture

Peet's CLASS

PA C K A G E D E S I G N 1

T Y P E FA C E

SABON

CLIENT

PEET'S COFFEE & TEA

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van dugan

museum the journey begins

Van Dugan Museum CLASS

IDENTITY 1

T Y P E FA C E

O R AT O R

CLIENT

VA N D U G A N S PA C E M U S E U M

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J AY D E A . C A R D I N A L L I

MISCELLANY

Bliss CLASS

PA C K A G E D E S I G N 4

T Y P E FA C E

SABON

CLIENT

KMART'S BLISS BRAND

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07 07

Frjtz CLASS

GRAPHIC DESIGN 1

T Y P E FA C E

H A N D D R AW N

CLIENT

F R J T Z F R E N C H R E S TA U R A N T

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T H A N K YO U

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Acknowledgments

Thank you

To my family

T H A N K YO U F O R A L L O W I N G M E TO E X P L O R E , A LWAY S T R U S T I N G T H AT I WO U L D C H O OS E T H E R I G H T PAT H . I H O P E I H AV E M A D E YO U P R O U D.

Faculty

A C A D E M Y O F A R T, M A RY S COT T, R O L A N D YO U N G , M I C H A E L OS B O R N E , J E N N I F E R ST E R L I N G , J U L I A B R OW N , TO M M C N U LT Y A N D J E R E M Y STO U T.

Friends

TAY LO R A R G E N Z I O, K E L S E Y S I M M E N , B I R D, N ATA L I E KU O, M I A C R O F T, A L I C E KOSWA R A , M I C H A E L OS B O R N E , A N D A DA M S C H WA R C Z .

Service

TAU R U S B O O K B I N D E RY, H H P R I N T I N G , N E T F L I X , V I N TAG E P R I N TA B L E .

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THE END

J AY D E A . C A R D I N A L L I

Cabinet

Designer

JAYDE A. CARDINALLI

Instructor

MARY SCOTT

Typef ace

CHRONICLE TEXT ITALIC, GOTHAM, DISTURBANCE ITALIC

Paper

WASSAU PAPER, 80LB. TEXT

Photography

JAYDE A. CARDINALLI, NATALIE KUO

Camera

CANON REBEL XS

Printer

HH IMAGING, 415.431.4731 298 ALABAMA STREET, SAN FRANCISCO CALIFORNIA, 94103

Bindery

TAURUS BOOKBINDERY, 415.67 1.2233 2736 16TH STREET, SAN FRANCISCO CALIFORNIA, 94103

Platf orm

MAC PRO, OS X ADOBE CREATIVE SUITE 4, ADOBE LIGHTROOM 2

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