Dock's new mascot is a hit!

Dock's new Pioneer mascot has created extra excitement at a variety of events on both campuses.

Photo by Jeff Fusco

Dock's new athletic identity is at once completely familiar and yet brand new for students and alumni

Over the past year, Dock administration and staff have worked to discern what the school's athletic identity should be going forward, with a goal to strengthen our marketing efforts in the athletic arena. Our “new” brand was revealed to the Dock community back in February.

The rebranding process began with a survey that was sent to parents, alumni, coaches, faculty, and students to determine whether we should move forward with our existing athletic identity or select a new one. A strong majority of survey respondents indicated that Dock should continue to be the Pioneers. Based on this feedback, the school began working with designers on updated branding, and a variety of alternatives were tested with parents, alumni, coaches, faculty, and students.

The Dock community began seeing the new identity almost immediately—on our website, t-shirts, uniforms and athletic apparel, gym floors, and a mascot that is helping to build enthusiasm and energy at “big games” and other events such as Race For Education, Country Fair & Auction—even on the first day of school.

Dock has been known as the Pioneers from the moment we began competing in athletics in the mid-1960s. The new logo preserves the positive associations so many of our former student-athletes carry with them, but infuses the brand with new energy that captures our passion to compete at the highest levels.”

~ Athletic Director Tim Ehst

You can see Dock's new mascot in the Souderton Christmas Parade this Saturday, December 1. The parade starts at 11 a.m.