Visual communiation SELECTED WORKS 2015-2021
JAY PRAJAPATI
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UN SDG 13
ARCHITECTURE AS A NARRATIVE TOOL : CASE OF RISING SEA LEVELS
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THESIS SEMESTER 10 Guide : Ar. Sandeep Paul, M.Arch Co-guide: Ar. Dhaval Raval, M.Arch UN SDG 15
THE WILD CITY : URBAN WILDLIFE PARK
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URBAN INSERT SEMESTER 9 Faculty : Ar. Sandeep Paul, M.Arch
BIG X SP
A JOURNEY TO SAN PELLEGRINO : COMMUNICATION PROJECT FOR BJARKE INGLES GROUP & SAN PELLEGRINO
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YACADEMY : Marketing & Communication for Architecture WORKSHOP Guide: Flavia Fossa Margutti Head of Editorial Projects, Activities and Web press, Fondazione La Biennale di Venezia FILM MAKING & PHOTOGRAPHY
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WORKSHOPS & ART NARRATIVES
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ARCHITECTURE AS A NARRATIVE TOOL: CASE OF RISING SEA LEVELS
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20th century – the era of great discovery & innovation has led mankind to grow in every dimension of life. But the downside of this development is the extreme effect that our actions have brought to the planet. Climate change is the reprisal of these action, posing numerous threats to mankind and the case of rising sea levels is no different. It is something which is in constant effect & will reveal itself to be even more critical in near future.
Source of conflict
Today we are saturated regarding the information about climate change, its effects & our required response to it, yet there is lack of impactful action against the same from the masses. Hence, the aim of this thesis is to identify & explore how architecture can bridge the gap from information to action.
Today we are saturated regarding the information about climate change, its effects & our required response to it, yet there is lack of impactful action.
Response to the conflict
Conflict in effect
CONSUMPTION
EMISSION
MELTING OF ICE
WARMING
vs
Response to the conflict
It’s evident that our lifestyle takes a toll over the health of our planet. Hence, to make things better it is equally necessary to makes changes at the base of the problem i.e. our lifestyle.
And to trigger action, we need experiences that stimulate the people and not mere information which only feeds awareness.
SITE
MUMBAI, INDIA – CASE OF A SILENTLY SINKING CITY
A SITE COHERING CENTRAL PARK & WATERFRONT The proposed masterplan of Mumbai Port Complex incorporates the transformation of current Cotton Green area into ‘Hi-tech city’ which will house commercial & residential establishments along with a public central park. The particular site selected within Hitech city is an area specifically reserved for buildings of public use. Considering the provision & the surrounding tourists experiences, it is an ideal place to propose another experiential programme for people. Mumbai originally being an archipelago of 7 islands was coalesced into a single land mass in 1784 by land reclamation from sea which shaped the map of today’s city. But due sea level rise, the city is predicted to experience min. 2 feet of flooding into 80% of the city, dissevering the city again and making it impossible to function. India being a peninsula has a lengthy coastline which houses many major cities of the country making them vulnerable to the threat posed by rising sea levels. Hence, more people are at risk in case of India compared to many other countries across the world.
Third most populated coastal city of the world Financial capital of India. Threat to 46% of city’s dwelling. BUILT SPACES 88 Ha : 35% PUBLIC / GREEN SPACES 164 Ha : 65 %
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FREYTAG’s PYRAMID THEORY
NARRARTIVE THEORY EXPERIENCING SEA LEVEL RISE THROUGH SPATIAL NARRATIVES
A THEORY TO CRAFT ANY NARRATIVE
In 1863, German novelist Gustav Freytag modified Aristotle’s theory about narrative i.e. Beginning - middle - end.
Understanding the case of architecture used as a narrative tool & exploring how to achieve the same for rising sea levels.
INTERPRETING THE EVENTS OF THE PAST BY USING ARCHITECTURE AS A NARRATIVE TOOL
BUT IF THE EVENT IS YET TO HAPPEN, IS IT STILL POSSIBLE TO INTERPRET IT THROUGH ARCHITECTURE ?
EXPOSITION RISING ACTION CLIMAX
The greatest point in conflict or uncertainty. Peak of audience involvement.
FALLING ACTION
Forced by the events of climax or by other stimulation, the action taken by the characters.
RESOLUTION
Things falling into places as a result of that action and tension normalizes.
DENOUEMENT
Closure with a lesson or moral learned as per the resolution.
INTERPRETING SEA LEVEL RISE INTO CORRESPONDING IDEAS
NATURE’S FURY OVER MAN The conflict is an irreversible calamity posed by nature over mankind. Though a problem slow in its effect but is in turn unsolvable.
THREAT TO THE BALANCE
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ALERTING WARNING Unlike other natural disasters, sea level rise can be predicted with respect to time & its consequences. Making it one of a kind conflict which comes with a warning.
UNCERTAIN FUTURE
PERMANENT LOSS The biggest threat posed by sea level rise is submergence of land which consist of habitats & infrastructure of the cities. Once submerged, it will be lost forever making the loss incurred by the calamity a permanent one.
MEMORY
REFLECTION OF REPRISAL The sense that these rising of sea levels is due to global warming conditions, which in turn are a result of our own irresponsible action, it presents us with a mirror to our wrong-doings to the planet.
REFLECTION OF OUR DAMAGE
Consists of material providing the theme, establishing the setting or hint about what is coming Introduction of conflicts, increase in tension & uncertainty.
DERIVING A NARRATIVE FOR SEA LEVEL RISE
The idea is to interpret “sea level rise” and different aspects related to it and structure them into a “narrative/story”. Henceforth, creating spatial experiences guided by the same.
ALERTING WARNING
NATURE’S FURY OVER MAN
PERMANENT LOSS
REFLECTION OF REPRISAL
EXPRESSIONS UNCERTAINTY THREAT FEAR ALARMING
EXPRESSIONS IMBALANCE INFERIORITY CHAOS THREAT
EXPRESSIONS MEMORY ENGULFED SUBMERGED UNDERNEATH
EXPRESSIONS MEMORY ENGULFED SUBMERGED UNDERNEATH
EXPRESSIONS REFLECTION OVER WRONG DOING
EXPRESSIONS SENSE OF RELEASE PAUSE SILENT REFLECTIVE
The foremost experience escorts user into a tapering & towering volume. The idea here is to give an immediate impression to the user that the coming calamity is alarming & one beyond his control.
The following experience is where the idea of sinking is introduced. A tunnel with a water tank which shows the increase in water levels with respect to time, gyrates incessantly allowing the gravity to increase the water level naturally.
The next spatial experience informs users about the reasons, effects & intensity of the conflict.
Until now, the user experiences sea level rise as he transitions into his way forward. The succeeding space reveals how climate change is not about a single issue but a multitude of interconnected conflicts.
The phenomenon of sea level rise is validated through complex data reading, processing & evaluation, which can be too technical for a layman to understand the severity of the problem.
In the last stage of this spatialnarrative experience, the user for a first is exposed to natural light & air with a striking view of sea framed by the liberating volume.
Being divided into three floors each level is dedicated for the respective themes. TOP FLOOR MIDDLE FLOOR
YEAR 2060
The floor follows a slope due to which the user encounters increasing water at his feet with every step. This gives the insight that coming conflict is related to water. Along with the aggressively increasing claustrophobia & increasing water level, the space also experiences darkness successively giving one a sense of being engulfed.
BOTTOM FLOOR
CONTEMPLATION
MELTING OF POLAR ICE SINKING CONSEQUENCES RESULTANT LOSS
YEAR 2080
YEAR 2100
The swivelling floor & walls give vigorous sense of imbalance and in the last few steps, the user feels completely inferior to this force.
CORRECTION
Except the basement, the floors are made up of glass, which casts long shadows of people above into the space. This shadows signify the predicted loss of lives due to climate change.
A dead plant in the centre signifies the idea of climate change & the jumbling pathways denote the conjunction of other conflicts.
Hence, the idea is to use the data stored by World Bank regarding sea level rise and convert it into a data which can be defined by units used in architecture ( Square Meter, Cubic Meter) so that a volumetric space can be achieved through which the user can perceive the intensity of the effects of his actions in the most effective manner.
It allows one a moment of pause, a moment of silence to retrospect over the experience and moral of this spatial-narrative.
A space whose volume is equivalent to the amount of ice melted by an average person, every year.
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FORM EVOLUTION PROGRAM INTEGRATION Typical process showing how the spatial-narrative zones are integrated with other programmatic functions henceforth evolving the form as required. 13.
5.
4. b.
PROGRAM GROUND LEVEL
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3.
e. a. 10. 8. d.
2.
c. 9.
6.
1. Main entry plaza 2. Sunken entry plaza 3. Courtyard 4. Lobby 5. Auditorium 6. Control room 7. Workshop area 8. Permanent exhibition space 9. Meter Room 10.Store room 11. Toilets 12.Service duct 13.Exit NARRATIVE ZONES a. Alerting warning b. Nature’s fury over man c. Permanent loss d. Root of the conflict e. Reflection of reprisal
1.
GROUND FLOOR PLAN Disconnect between non-consecutive spaces.
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Maintains a better connectivity among all the spaces.
SECTION BB’ PUBLIC LIBRARY
OBSERVATORY
AUDITORIUM GALLERY CAFETERIA
. ADMINISTRATION
GALLERY WORKSHOP
EXHIBITION SPACE
AFFEXING A STEEL SKELETON
PROGRAMATIC ARRANGEMENT
PROGRAM FIRST FLOOR LEVEL
14. Workshop Library 15. Storage area
FIRST FLOOR PLAN EXHIBITION GALLERY
MAIN ENTRY PLAZA
WATERBODY
SUNKEN ENTRY PLAZA
ALERTING WARNING
OBSERVATORY
COURTYARD
CORRECTION
DEFINING FUNCTIONAL SPATIAL ARRANGEMENTS
STAIRWAY
WASHROOM
LIBRARY
AUDITORIUM
ENVELOPING WITH A GFRC SKIN
SECTION AA’
CONTEMPLATION
PUBLIC PARK
PROMANADE
SEA FLOOR
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THE BEHEMOTH
FORM EVOLUTION & BUILDING CHARACTERISTICS VIEW FROM ENTRANCE
The resultant form gives a striking impression of “SINKING” from the orchestration of the masses. The monolithic GFRC surface denotes that this threat would not spare even our mightiest of creations. Moreover, its tumultuous presence keeps citizens reminding about the urgency of action.
VIEW FROM SEA ENTRANCE PLAZA
AERIAL VIEW
MAKING OF BEHEMOTH The concluding form is the culmination of these four expressions explored throughout the process of evolving the form. These expressions are interpretations of the surrounding context, metaphorical addresses to the conflict and potential ideas or feelings intended to be conveyed. COLLAPSED ORCHESTRATION
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SIGNALLING/ALERTING
CAPSIZING MONOLITH
FENESTRATION SUBSTRACTIONS
USER JOURNEY
THROUGH THE SPATIAL-NARRATIVE ZONES What is this place ?! I have never felt so impotent & uncomfortable. These surroundings only make we worry about what’s coming next ! ALERTING WARNING
With every step this floor totters & I can see my reflection submerged in water ! Is this the fate of us & our future ? PERMANENT LOSS
NATURE’S FURY OVER MAN
CONTEMPLATION
These A well consequences highlighting the are unimaginable ! Looking threat posed by things from this perspective climate changes & shakes consciousness also my other conflicts & mytethered approachwith towards climate the each change. other. REFLECTION OF REPRISAL
The behemoth to overcome from, isn’t climate change. It’s me, all along ! I am standing right in front of my wrong doings. CORRECTION
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the wild city
vs The purpose of animal captivity have transformed throughout centuries. From being a symbol of power to entertainment of the masses. But centuries later, now this truth shall be faced by advocating for these life forms before they perish. To do what we should have done a long ago- COEXIST! It is time that to redefine the equation of the “wild in the city”. With advancements in scientific research & growing respect for animals, the attempt here is to explore new ways to expose ourselves towards these beings that can develop a sense of emotional responsibility within us towards their conservation. This project is an attempt to imagine a future which seems promising as well as exciting taking in account the UN’s SDG targets i.e. to integrate ecosystem and biodiversity values into national & local planning, development processes, poverty reduction strategies and accounts. It is an attempt to create a reality for the young generation where all living forms are equal .
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THREAT TO BIODIVERSITY As a civilization we have erected our worlds by wiping out the worlds of other beings. Even today, our expansions raise a question of survival lurking over these species which if not answered at the soonest, it might be too late. . Even today, our expansions raise a question of survival lurking over these species which if not answered at the.
SITE
URBAN BIODIVERSITY PARK, SURAT, INDIA
PANDESERA, SURAT
The site is located in Surat near the important creek of the city. As a part of Urban ResilienceSMC has taken steps in creating Biodiversity parks along the creek. This park consists of Urban Forests, an interpretation centre, Aviary and insect conservatory, and Sensory centres.
SITE
In this proposed program, there can be a potential addition of “FAUNA” – Wild life, which will complete the program in a holistic sense. The ideas of conservation & engagement, will be reinforced in the overall context of ‘biodiversity’. Moreover, with the help of an architectural interpretation, it can instil an iconic sense of symbol to the ideas of ‘wildlife conservation’, making it more accessible to the masses. The current site condition is at compromise with regular dumping from surrounding illegal settlements, which can also be bettered by awareness of such intervention. It will enhance the core value of humannature relationship as well as help the people & climate of the surroundings.
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CONTEXT
ACTIVITY MAPPING
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2.
1.
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TROICAL
STREETS OPEN TO BACKYARD
As this needs dense & rich vegetation, it will also help in creating a buffer for the site, from back side too.
STREETS LEADS TO DEAD ENDS
GRASSLAND
EXISTING WATERBODIES ON SITE
Need for plain lands is necessary here, hence the peninsular portion is used as grasslands
DEAD WALLS OF HOUSES
WETLAND Need for water & swamps in this habitat is primary, hence wetland is located at the largest pond of site
PUBLIC TRANSPORT MAIN ROAD EDGE
PROGRAM FORMULATION
VISUAL IMAGINATION THROUGH SECTIONS
VISITOR
STAFF
WILDLIFE
EDUCATION
CONSERVATION
COMMERCE
Infotainment Exhibitions Public lectures Supervised engagement with wildlife
Health supervision of animals Special urgent treatments
Merchandise sale Book stores Pet care products
WETLANDS
GRASSLAND
TROPICAL
Hippopotamus
Indian deer
Sloth Bear
Otter
Chinkara
Mangoose
Emu
Indian Civet
Breeding RESEARCH
RECREATION
Public workshops
Thematic parks
Local species study
Thematic cafes
Flagshell turtle
Freshwater fishes
Library
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Exhibition Galleries
Wildlife found within 80km radius from the site
Healthcare Facility
Research Facility
Visitor centre
Animal Habitats
Shops
The idea is to create a model where people can experience the local species with a recognition that they are equal residents of the place as much as humans. Also it becomes more easy for the animals to adapt to the habitats.
PILOTI STRUCTURE
PERIPHERAL ROAD
SERVICES
PERCOLATION WELL
PROGRAM FIRST LEVEL
1. 2. 3. 4. 5. 6. 7. 8.
CIRCULATION
BUILT PROGRAM
NATURAL HABITATS
Main entry plaza Bus Stand Tree house park Public courtyard Public Library Washroom 1 & 2 Administration Permanent Exhibition Space 9. Washroom 3 10.Workshop Area 11. Research Lab 12.Food & Medicine Storage 13.Healthcare staff area 14.Auditorium 15.Tropical Habitat 16.Grassland Habitat 17. Wetland Habitat 18.Service Entry 19.Future Expansion
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F U T U R E
E X P A N S I O N
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11.
TROICAL 5000 SQ.M.
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10.
18. 12.
GRASSLAND 15000 SQ.M.
6. 5.
9.
WETLAND 8000 SQ.M.
3. 3.
OUTSIDE
CORTEN STEEL
4. 7.
FACADE DESIGN EVOLUTION
TREE BARK INSPIRATION
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8.
ADDING MICRO FINS
FENESTRATION PATTERN
1.
SERIVCE ROAD
2.
NATURAL HABITAT
PUBLIC TRANSPORT
PERIPHERAL ROAD SCHEMATIC SECTION
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USER JOURNEY
THROUGH THE SPATIAL-NARRATIVE ZONES
Tunnel
Foot Over bridge
Walking Over Water
Every time I pass through this campus, I can’t leave without spending some time in its lush & lively surroundings !
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This is a place is almost like a funnel, which draws you towards itself. Especially to nature ! Thanks to it, sitting under a tree is no longer only a memory of my childhood but also a part of my present !
I never realised that these wild beings are very much like us! Which also means that their presence on this planet is as important as ours.
Foot over bridge
Walking over water
Tunnel
Only when one experiences to observe these animals in their natural surroundings, one can develop a sense of connection with them ! I am glad my city provides this to me !
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JOURNEY TO SAN PELLEGRINO : COMMUNICATION STRATEGIES FOR NEW SAN PELLEGGRINO HEADQUARTERS
CONTRIBUTION : CONCEPTUALISATION OF CORE IDEA : JOURNEY OF WATER, THROUGH THE ROCKS, DESIGNING INDEX & GRAPHICS FOR THROUGH THE ROCKS, CAMPAIGN IDEA FOR BOTTLE LABEL DESIGN, POSTCARD & STICKERS.
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San Pellegrino is one of the most renowned and appreciated food & beverage brands and it is currently the protagonist of a large architectural operation, bound to enter in the top ranking of iconic headquarters developed for some of the most popular brands in the world. BIG’s project for the new San Pellegrino headquarters takes into consideration the roots of Italian culture, providing a contemporary reinterpretation which is reflected in an elegant and deeply innovative architectural project. This communication project aims to convey the same values through a set of communication strategies.
The water
The mountain
The arches
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THROUGH THE ROCKS It takes a 30 year long journey for the water to reach the San Pellegrino Terme. It starts with the rain in the Alps and then the water seeps through the different rock layers absorbing the rich nutrients & minerals for which it is famous for.
CARTOGRAPHICAL ILLUSTRATIONS
THE ALPS
ITALY
LOMBARDIA
BREMBANA VALLEY
SAN PELLEGRINO TERME
TACTILE STORYTELLING EXPERIENCE FOR THE JOURNEY OF WATER THROUGH TEXTURED Alps
Alps : SILVER VELVET PAPER
REPRESENTATION
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Claystone :DUPLEX PAPER
Dolostone : Grey sand paper
Chalk : White recycled paper
Sandstone: Beige sand paper
CAMPAIGNS & EXHIBITONS Apart from the Artist’s Book the communication strategy also focuses to resonate with the global presence & impact of the brand & channels the same through following ideas.
POSTCARD & STICKERS AS SOUVENIR FROM THE BOOK
LABEL DESIGN PROCLAIMING NEW IDENITY
TEMPORARY INSTALLATION/EXHIBITONS ACROSS THE WORLD
USING ICONIC MONUMENTS AS COMMUNICATION VEHICLES
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THE LEGACY : A SHORT FILM ABOUT ONE OF THE MOST LOUDEST CONFLICTS OF OUR TIME We often think highly of leaving our mark behind and romanticize with the idea of being remembered after we'll be gone. Hence, considering this idea of leaving behind 'a legacy' - a noble pursuit. But what if we realized, that we already are on one such pursuit whose consequences are not only unpleasant but petrifying. Then, the question will not be about 'what to leave', It'll be about - 'to leave or not to leave'. But what kind of legacy is this really? And what will you choose? THE LEGACY - a short film, is a attempt to highlights the alarming issue of plastic pollution in a poetic yet impactful manner.
FRAMING THE NARRTIVES AMIDST BUILT FORMS
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https://www.youtube.com/watch?v=wGt3PHsqOIA&ab_channel=JayPrajapati
watch at link above or @ijayprajapati on INSTAGRAM
STILLS FROM ‘EARTH & BAMBOO CONSTRUCTION WORKSHOP’ BY AUROVILLE GREEN PRACTICES AT AUROVILLE, INDIA
EXPRESSIONS & STORIES
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